KLAW's formulation includes a flour blend of jowar, moong daal, red rice, quinoa, chickpeas, pea protein, soy protein, and rice. The product is baked, not fried, and uses rice bran oil and olive oil to align with clean-label snacking trends.
The brand has launched three flavour variants: Sweet Chilli, Spicy Guava, and Pudina Blast. These variants aim to attract younger consumers with bold taste preferences and a demand for functional food options.













