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How to own the social media game in 4 simple steps!

Social media has grown so much over the years that today it is an essential place for advertising your products or services. However, entering this virtual reality world might get you feeling dizzy and even lost. There are so many different social platforms such as Facebook, Instagram, Twitter, Linkedin, Pinterest, Snapchat, TikTok… That you might ask yourself: Which ones should I start off with? How many times a day should I post? What kind of posts should I make?

Many businesses already have a social media strategy running but they notice after a while that it doesn’t present them with the results they expected (that if they even measure them!). This might be the outcome of not setting a clear goal before starting your campaign. We’ve listed some goals you might have below, so you can begin by giving this a proper thought:

Increase community engagement. Asking questions, using hashtags and posting user-generated-content it’s a great way to make your followers feel interested in participating in your campaign.

Generate leads and sales. Making sure to alert your customers about special discounts, new releases and updates.

Increase brand awareness. Your social media accounts must reflect your brand’s personality in a way that it’s easy to identify and that distinguishes your brand from others.

Expand your audience. It’s all about growing numbers in this one. More followers, more likes, more shares!

Boost web traffic. Adding your links to posts is the best way to make leads find their way into your website!

Whichever goal you set, once you’ve decided what you want, it will be a lot easier to define your content strategy!

Aside from posting regularly, it’s very important to make an impact and to enhance the social media image of your company. And while it’s great to maintain an active presence online, it is ideal that it doesn’t take up much of your time. The best way to make sure you don’t end up sitting in front of the computer staring at a blank post is to plan ahead and organize your content.

This is why we’ve decided to share these four tips with you, so you can improve your campaign and make sure you have all the tools you need!

Social listening

We’re not just talking about hearing what your friends have to say about that new jacket you just bought. Social Listening means actually monitoring conversations people have on social media. It is searching for hashtags, keywords and mentions that might be relevant to your business. This is important because you want to be aware of what is going on in your surroundings to ensure your content is relevant by always posting useful and interesting information, and to follow your competitors strategies in order to gain wisdom from them.

There are a lot of social listening tools out there. Pick the one of your choice and begin your research!

In short, make sure to pay special attention to:

Mentions of your product and/or brand

Competitor and partners

Industry news

Or really any information going around on social media that you feel it’s relevant to your marketing strategy, and that could improve your content. It can be anything from a single hashtag on Twitter, from a discussion about your product on a random online forum.

Analyze what you’ve found… and use it!

Here it’s important to notice if what you found carries sentiment or feedback about your product. Are people saying good things about your service or complaining about it? Write it down, and even discuss it with your team. Listening to your customer’s suggestions might be a great place to start improving your brand, or making some adjustments.

It’s also important to notice which trends are going around. This might be just the inspiration you needed to launch a new product or service and to identify the new audience you are trying to reach.

You also need to be on the lookout for new customers, so make sure to track phrases potential buyers would use. Are people asking or suggesting something specific? Again, report it back to your team. Make sure you are not missing any leads!

Last, but not least, keep an eye open for any updates relating to the industry. Perhaps there is a new competitor in town, or perhaps your customers have come up with a new way to call your product. Anything that should be on your next social listening is important to keep track of.

Update your Content Calendar and schedule your posts!

Here’s when you get to work with what you found. Set up your content for the week or month. If you have already done this step, this is when you can include new hashtags to your posts, proofread your text and make sure your visuals are ready to go.

We know many starter businesses don’t have much time to work on their content, so remember you can also work with user-generated-content, memes and beautiful images created easily. On the last item, we recommend using our image editing tool, ArtStudio, where you’ll find several layouts and models to work with!

Once you get everything ready, you can easily set up a spreadsheet or .csv file with your posts and schedule them all at once using Postcron. You can literally schedule a month’s worth of content in a few minutes! And from then on, Postcron does it for you!

Depending on the size or niche of each enterprise, the daily number of posts and even the social network may vary. But until you reach your ideal combination, you might want to start with:

Posting 3 or more times a day on Twitter

Posting 2x a day on Facebook

Posting 1x a day on LinkedIn

Posting 1 or 2 times a day on your Instagram feed and up to 4 times on your Stories.

Posting 5 or more times a day on Pinterest

Turn your customers into friends. Engage with your audience!

Take some time to reply to your comments. Respond to questions, like and share posts of your interest. The more you engage with your customers, the more they will be interested in engaging with you.

It’s really important to give your customers a positive experience, and a great way to do this is to communicate with your audience and to make them feel like a real person is engaging with them (even if you are simply using response templates to speed up your work).

We strongly encourage you to do this, especially shortly after you’ve posted something, to keep your audience online and spark curiosity from other followers.

In conclusion…

As you can see, it’s much easier to navigate through the social media sea when you know your headings. Hopefully, we’ve enlightened your journey with this article.

Once you set up your goal, organize your tasks and get everything ready, you’ll be able to put your social media game on the spot, where it always should have been.

We wish you the best of luck!

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5 Time-Tested Ways to Encourage Customer Reviews Using Emails

A recent Local Consumer Review Survey revealed that 91 percent of 18 to 34-year-old consumers trust online reviews as much as personal recommendations. In fact, research shows that the purchase likelihood for a product with five reviews is 270 percent greater than a product having no reviews.

The importance of reviews to a brand’s online reputation cannot be understated. Reviews, positive or negative, build customer trust, convert visitors into leads, and boost a brand’s local search ranking. Further, customer reviews offer marketers valuable insight into what customers think about their brand. Simply put, your current and future customers care about online reviews.

Emails have always been an effective marketing tool for businesses. An effective email campaign can be used to power a firm’s online review strategy. This is because a majority of customers prefer businesses communicating with them through emails. Refer to this chart.

Source: https://theblog.adobe.com/consumers-are-still-email-obsessed-but-theyre-finding-more-balance/

What’s more? A Clutch survey of 1,000 online shoppers revealed that nearly one-quarter of online product reviews are prompted by email marketing. Emails make the review collection process outbound. So, rather than waiting for a review, you get to initiate the conversation and proactively ask your customers to leave you a review.

Find out how you can take full advantage of email marketing to accumulate customer reviews and build a five-star online reputation.

Personalization Is the Key

Statistics reveal, on any given day, there are nearly 124.5 billion emails sent and received each day. So, there are chances your email may not even be opened. Not everyone you send a review request email to will respond. However, personalizing your emails can help you stand out in the customer’s inbox, improving your chances of getting a review.

In a survey conducted by OneSpot, a leading individualization platform for content, marketers shared that they find dynamic and real-time personalization in emails to be the most effective review generation tactic. In fact, organizations personalizing their emails generated 17 percent more revenue from their campaign compared to marketers who did not.

Personalizing emails is one of the smartest tactics you can use to drive impulses and encourage customers review your product or service. Just mentioning their name or company name isn’t enough. Show how much you care about your customer’s choices by mentioning the specific product or service they opted for. Thank them for using your product and ask them how their experience was.

Check out how HopScotch, an ecommerce app for kids’ apparel, keeps its email short, simple, and to the point while making the customer feel special.

Tools like HubSpot Personalization Tokens make it easy for marketers to add tokens that are personalized to the email recipients. Using this tool, you can add the recipient’s name and contact details, company, deal, or ticket properties to send personalized emails and request your customers for a review.

Segment Your Customers Based on Their Email Activity

The needs and expectations of a first-time customer are different from those of a repeat one. Repeat customers are more loyal to your brand and may patiently share their views about the product, regardless of how many questions you ask. However, the same review format may not be work for a new user.

Hence, it is important to segment your email list based on your customer’s location, age, purchase history, and the date they subscribed. Email list segmentation will help you introduce a targeted campaign to gain insightful customer reviews. Befriend email marketing services like GetResponse, Constant Contact, and MailChimp to segment your email list and send appropriate review request emails to customers based on their actions at your store or on your website.

Make it Easy (and Tempting!) for Customers to Leave a Review

One of the best ways to improve customer response to your review requests is to make the process easy for them. You can simply add a review link that customers can click on to leave product feedback. Alternatively, you can generate a Google review link that will take the customer to your Google My Business page, allowing them to post a review and know more about your business.

Check out how Sugar Cosmetics offers a link that customers can effortlessly click on to leave a review.

Embedding the start or emoji rating in your follow-up emails is another way of persuading customers to leave a review for your business.

Adidas sends emails with a link to their landing page which is highly interactive and visual, reducing click fatigue and making the reviewing process quick and easy.

An attractive incentive like a voucher code or a discount can give customers the push required to leave a review. This tactic also drives customers back to your website once a reviewing process is completed. Check out how Tower, UK’s leading kitchen appliances firm, uses this tactic to its advantage.

Customers love seeing how their reviews have been put to use. For instance, a customer testimonial page on your website, featuring real reviews from your product users will not only boost your reputation and customer engagement but also encourage new customers to leave a review. Bonus: You also get UGC (user-generated content) for your brand.

Decide When to Ask

Carefully determine when you want to send a post-purchase email asking for a customer review. The timing of this email hugely depends on the nature of your product.

For instance, ecommerce stores selling apparel or shoes can send a review request email within a week after the product is delivered. This is because, by this time, the customer would have surely used the product at least once.

On the other hand, products like an anti-aging cream or health supplements warrant a longer time between the purchase and review request email. The same goes for electronic goods or books too. In these cases, the customer takes a few weeks to fully experience the product and write a detailed review.

Understand how your customers are likely to use the product and fully engage with your brand and carefully decide the window when they are most likely to respond to a product review request. Use email automation to send relevant and timely emails to your customers.

Don’t Forget to Test the Effectiveness of Your Emails

You don’t know what type of messaging will work for which customer. Hence, it is important to test different emails with your target audience and assess whether or not they are successful in getting a review. A/B testing your review request emails can not only increase the chances of customers opening your email and leaving a review but also boost your website traffic and sales.

Test your email’s subject line, length, word order, content, visuals, and CTA to determine the top-performing email templates. Online tools like Campaign Monitor and Sendinblue can offer you useful insights about your email campaign, enabling you to write engaging review request emails.

For instance, did you know that the subject line length can significantly improve your email’s CTR? A survey by Return Path shares that subject lines 61 – 70 characters long have the highest open rates. A/B testing your emails will point out to such factors and help you create winning emails that generate quality reviews.

Summing Up

Customer reviews, whether positive or negative, offer insights into how your customers are perceiving your brand. However, the sheer thought of encouraging your customers to leave a review can be pretty overwhelming.

Your email list is an excellent resource that can help you get valuable customer reviews for your business. When done right, effective email marketing can make the review collection process easy and less stressful. Consider the aforementioned email marketing tips to nail your online review strategy and strengthen your brand reputation.

About The Author: Pratik Dholakiya is the Founder of The 20 Media, a content marketing agency specializing in content & data-driven SEO. Pratik has been featured on sites like Forbes, Moz, SEW, The Huffington Post, KISSmetrics, Entrepreneur and Fast Company to name a few.

Find him on Twitter @DholakiyaPratik for a quick chat. Linkedin – Pratik Dholakiya // Facebook – @pratik.dholakiya

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How an Instagram Account May Be a Game Changer in Promoting Your Business

Instagram is one of the companies that’s at the forefront of encouraging the use of visual content as a marketing tool. With close to a billion active users monthly, Instagram is a powerful tool for promoting your business and reaching new potential customers.

It is a cost-effective platform that requires as little as 6 hours a week to increase recognition towards your business, sales and more traffic with almost no financial burden on you. Getting real Instagram followers should be a substantial part of every business’s marketing strategy. It is a key element for improving the success of any business.

Instagram has high engagement rates

Instagram has the highest engagement rates of any social media network. In other words, your audience doesn’t just see your ads, they interact with them and are more likely to remember them than on any other social media channel.

The average engagement rate per account on Instagram is 4%. This will differ depending on the industry your company belongs to. For instance, the engagement rates of a shopping and retail account will be vastly different from that of a public figure.

Even then, Instagram still has higher engagement rates than all other social media networks. According to research by Forrester, ad recall from Instagram ads is about 2.8x higher than ad recall from other social media networks (ad recall is a more effective way of measuring the ad performance than the number of impressions).

Consumers are also 58 times more likely to engage with branded content on Instagram as compared to Facebook and 120 times as compared to Twitter.

New visitors to Instagram pages spend more time on individual pages than any other social media network, including Twitter, Facebook, and Pinterest. This means that Instagram is more likely to attract new users and drive them to your website as referral traffic.

Increased brand awareness

Social media networks are by far the most effective method of increasing your brand’s visibility when it comes to digital marketing. Instagram gives you access to millions of users at a time.

Instagram makes it easy to discover new photos, make new friends and discover new businesses through hashtags, curated suggestions and Instagram’s handy Discover tab. To get started, create a social media profile for your business and start interacting with other people. Get employees, social media partners and sponsors on board by liking and sharing the content. Each post shared is a post opening the world to a whole new network of individuals who can then grow into potential customers.

By investing their time on Instagram, 91% of marketers claim having had positive results in terms of growing their following and increasing the exposure of their brand. Simply having a page for your social media network is more than enough to start bringing in new faces and having familiar faces come back.

Access to comprehensive targeting tools

When Instagram was first launched, it was quickly bought out by Facebook, barely a month after it was released to the public. For better or for worse, Instagram’s whole business model and fate are deeply intertwined in everything that Facebook does.

Aside from Google, Facebook is known to have the most complex and comprehensive ad targeting algorithms in the world. As soon as Instagram joined Facebook, it was slowly granted access to the same technology and started matching Facebook in terms of scale and capability.

Facebook gives you access to advertising your content by age, location, interests and general behavior. Instagram now gives you access to the same tools.

Michelle Thomson, a social media content specialist and an essay services writer says that when it comes to marketing, the more precisely you can define your target audience, the more likely your marketing campaign is going to be successful.

Instagram also has access to Facebook’s powerful retargeting capabilities. Cold targeting is reaching out to people that have not seen or heard of your brand before. They are cold leads and have to be warmed up to your ideas and products before becoming buyers, or better, recurring buyers.

Retargeting, on the other hand, means targeting people that have already heard of your brand to draw them towards making purchases. The most common way of achieving this is by targeting people that visit your website, subscribe to your newsletters, or respond to your CTA but haven’t made a purchase yet.

This is a useful feature to have because it allows marketers a lot of flexibility when coming up with an Instagram marketing strategy. You can create retargeting audiences based on features such as your Instagram account’s post engagement, custom email lists and other pieces of data you own. Integrate a strategy that has Instagram ads infused in it to achieve ideal results.

Instagram ads get great results

Having one of the highest engagement rates on the internet, paying for advertisement space on Instagram pays off quickly. Combining Instagram’s capable ad-targeting capabilities and the high user engagement rates, paying for Instagram ads increases the chances that your posts will gain attention, new followers and new customers.

Instagram gives you access to a variety of tools that can be used to drive businesses towards your website, your apps, or to text you on WhatsApp and Messenger if you prefer. Each campaign should have you outline what your goals are, defining the same using Facebook Ad Manager. There are nine categories to choose from.

One of the most effective tools within the Ad Manager is awareness-based objectives. As the name suggests, objectives that fall under the ‘awareness’ umbrella should be selected by teams that want users to see and remember their brand.

If the aim is for your ad to be seen by as many people as possible, regardless of the outcome, select ‘Reach’ as your objective. ‘Brand Awareness’ can be used to achieve the same thing, but also helps to make sure users remember your brand. It’s normally more effective than using Reach on its own.

Besides, paying for Reach means you’re paying for each impression. You can’t be sure whether such a user interacted with your post or will remember it in the first place.

Nearly half of Instagram users use it to make purchases

At the end of the day, what you want from Instagram is more sales. It may be relieving to find out that of all the social media platforms, none responds as well to marketing as do Instagram users.

According to a report, almost 1/3 of the most-viewed stories on Instagram belong to brands and businesses. Additionally, more than a third of Instagram users have used it to purchase a product in the past. In other words, an Instagram user is 70% more likely to buy a product online as compared to non-Instagram users.

What makes Instagram users even more desirable is the fact that 75% of them take action after it’s presented to them. For example, after coming across your profile, 3/4 of users will either visit your website or follow the CTA button on your profile.

If the ‘Shop Now’ button is backed up by content on your profile and the right engagement metrics throughout, 3 out of every four people that visit your profile will take advantage of it.

Build a connected audience

Instagram comes with all the paid features that Facebook offers but has a few unique capabilities of its own as well. The most crucial of these is in-built organic reach functionality.

Facebook’s algorithms are built such that building your fanbase or your follower count has to be paid for. In direct contrast, Instagram gives businesses a lot of breathing room, allowing you to achieve direct results without having to pay for them directly using advertising dollars.

Organic reach is desirable because it allows for a natural relationship to form between brands and followers. Ads can be considered the opposite of this because most people see it as an intrusion on their privacy. This personal touch to the relationship between brands and followers is important for maintaining loyalty and ensuring they return.

Following your brand on Instagram is a commitment. When a consumer follows you, they are showing a direct interest in what you have to offer. As a marketer, it’s your role to realize this and work to grow the relationship from that point forward.

Conclusion

Instagram is constantly in the news for having the highest engagement rates of any other social media network. However, depending on the kind of account you run and the niche you’re involved in, getting new followers may be a lot more difficult than others.

However, Instagram is the most advantageous platform for a business to be part of because it has access to advanced ad-targeting tools, and is the best place to generate awareness for your brand. The results you get will depend on how much time and effort you dedicate to splitting, testing, iterating and trying out new tactics to maximize your engagement metrics.

Author:

Isabell Gaylord is a Chicago based professional content writer, resume writer, journalist and content marketing specialist. She specializes in subjects of business management, career development, startups and economics and finance. In her free time, she works on her business blog, writes poetry and goes biking in the city.

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Top 5 Best Ways to Engage Your Audience in 2019

Whether you’re looking to nurture your relationship with the “unreachable” gatekeeper at a top organization or turn your current customers into long term loyal customers, your target audience is made up of individuals with their own agenda online. Your goal is to capture their attention and engage your audience.

They are not waiting around for your brand to tap them on the shoulder so they can ask where to sign up, what’s the next step, or find the next product they love themselves.

They are moving about on their own path online, looking for the next best solution to their problem or answer their question.

It’s your job to be there with the answer and solution when and where they are and to be consistent in engaging them. Knowing how, where, what time, and in what way to engage with your audience is the key to building relationships and awareness that pay off for your brand.

Here are the top five best ways to engage your audience in 2019:

Answer their top questions with interesting content:

Whether you’re a B2B or B2C, your customers are online searching for a solution to their problems or an answer to their top questions. Your goal in engaging your audience should be to position your brand to answer their question or provide a solution to a problem. It takes 6-8 touches with your brand to create a viable sales lead. Engaging your audience is key to keeping them on board your sales process and speeding up their actions. For example, if your target audience is marketing agencies, you want to be creating content that answers their top questions.

Hubspot, Coschedule, and Mailchimp have done a fantastic job of creating content that targets, engages, and supports marketing agencies in order to build brand authority and a relationship with these (potential) customers. They focus on creating and distributing content that is written specifically to help their target customers. Their topics are niche, focused, and highly searched by their target audiences. They write from a purely helpful and valuable perfective, truly engaging their audiences and making subscribing to their brand truly worth it.

Use tools like SpyFu, SEMrush, and Google Trends to do research on the topics and keywords your target audience are looking up and what your competitors are doing. Use this data to organize a consistent content calendar to build up engaging content.

A trick to try out: Literally answer your target audience’s top questions on Quora. Quora is a great place to source topics to write about in various industries and see exactly what people are most curious about in terms of your area of expertise. You can use Quora answers and questions to discover hot topic your audience is interested in and create content around those insights. Quora answers also rank high on Google and get high amounts of organic engagement.

Host webinars for your leads and potential clients:

Position your brand as the experts in your niche and provide an even higher level of value for your leads, potential customers, and current customers. Webinars have become extremely popular as more people are online to learn and educate themselves through video-based courses. Webinars are a great way to engage your audience, gain their trust, and build your brand’s authority in your space. The best webinar topics are topics generally related with your product but not entirely based in your product so you are providing value to leads and customers without it feeling too forced. A good practice is to provide a short product demo at the end to familiarize them with your product and demonstrate clearly how your product can help solve their problem.

A great tool for hosting webinars that is quite popular and many people are familiar with is Zoom. Zoom is not incredibly expensive and is super easy to get set up with all the functionality you want like screen sharing and chat during your webinar. Another option growing in popularity is Livestorm which provides great analytics and email coordination.

The biggest hurdle is getting people actually signed up for your webinars. You want them to be branded but not obnoxiously “sales-y”. You want to reach them with an offer to learn something really valuable to them where they are searching online. Use Facebook and LinkedIn ads with targeting to reach your target. Use an email signup with an automated sequence of emails leading up to keep those interested engaged.

Continue offering value via email:

Once someone is on your site, the chance of them coming back in the future is very slim. You want to make it a priority to get their email so you can continue to engage them in the future. Email is still the number one way to re-engage your target audience. 77% of people prefer to get promotional messages via email. Email is still where you want to consistently provide valuable content and offers to keep your audience engaged. Email automations and segmentation is a huge development in this. Instead of sending mass emails to everyone once every so often, you can be targeted, automated, and personalized to better engage your audience. You can send specific offers and content to different segments based on demographics, interests, and previous engagement. Mailchimp can help you set up lists, segmenting, and beautiful campaigns to target and engage your audience. Other email management options include

ActiveCampaign which is really big on segmenting and automation. There are plenty of triggers and segmentation options you can use to really nurture those interested. Another option even more focused is Hubspot which is more CRM-based where you can manage email flows and track your leads’ sign ups and actions with even more detail.

Keep them in the loop with your updates and push notifications:

When your target audience lands on your site, they should be engaged right away with updates and interesting content. On average, you have about seven seconds to engage them or miss out on an opportunity to every again. You want to make sure that your most interesting content, offers, news, etc. is visible for both new and returning users. Using a notification center like Beamer that blends in with your site interface is the best way to share updates and engage your current customers. Beamer is a notification center and changelog that lets you send announcements to users and site visitors for important updates, new features, latest products, special offers and more. You can share updates directly on your site so announcements are received in context and users can immediately interact with your site or app. You can also add photos, videos, and GIFs to your updates to make them more engaging.

To reach your audience off your site and off your app, you can use push notifications to bring your audience back when you share an interesting update. Just show users a simple opt-in the first time they login or visit your site. Once users opt-in they will be sent a web push notification any time you publish an update even if they aren’t currently on your site. This is a great way to bring your users back and reduce churn.

Ask for your audience’s feedback and start a conversation:

If you want to know more about your audience and what they want, ask them! People are much more comfortable sharing their opinions and thoughts online thanks to social media. It’s a great way to engage your audience. Ask them what they would like to know about, their biggest challenges, what they wish they had. It’s the best way to determine what you should create, what kind of questions and concerns you should be addressing, and what kind of content you should put out to better engage your audience. A few effective ways you can do this is via social media (many people provide feedback via Twitter with brands), through your email (send surveys), and on your site. You can embed tools like Typeform to create engaging quizzes and surveys via email and on your site.

Have a presence on social media:

As a result of social media, people online now are used to engaging in a social and communal way. Communication and general activity online is now much less secular. We are online to connect with the world and share knowledge. Engage with them literally where they are already constantly engaging: social media. Make sure your brand is active and sharing engaging content where your target audience is on social media. Use your content schedule to regularly create super visual, useful, and engaging content for your social media platforms. If you don’t have a designer on hand, ArtStudio can help you put together nice graphics in no time. Post consistently and efficiently with Postcron across all your social media platforms. Scheduling posts ahead of time helps you and your team save time, be consistent, and have a more professional, polished presence on social media. Postcron posts automatically across your social platforms, allowing you to plan far in advance by uploading up to 1000 posts, pins, and tweets from Excel or Google Docs files. In Postcron, you can also brand your content with your logo, saving you editing time and adding a layer of professionalism. It makes managing social media incredibly easy and organized.

To get in front of your target audience and expand your influence, work with social media influencers in your niche. Influencers have organic followings that are normally highly engaged. You can engage, increase brand awareness, and gain credibility with your target audience with support from influencers. Some examples of working with influencers are guest posting, interviews and podcasts, and sponsored content.

Catching and keeping your audience’s attention on your site and then finding a way to engage them off your site is key to growing your brand’s influence, converting, and creating a loyal customer base.

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Increase your Instagram Engagement with the new Postcron releases!

At Postcron we have always worked towards delivering new features and solutions to make managing your Instagram and other Social Accounts easier… with that in mind, we are happy to announce 4 highly requested new features that will help you improve your engagement on Instagram (Stories and feed)!

These are the new Postcron features to boost your Instagram:

Schedule videos for your accounts! (Stories and feed)

Schedule multiple images post (Carousel style)

Add Rich Content to your Instagram Stories with ArtStudio! Stickers, Polls, Location, Hashtags, Mentions, emojis and more!

Add location to your posts!

Best of all, these new features can be schedule and posted directly, no notification or reminders! Let’s take a look at each one of them:

1- Schedule videos four your Instagram accounts!(Stories and feed)

On Instagram (and pretty much every other social network), posting videos on a regular basis is one of the best ways to get more reach and engagement with your audience, which is why you can now schedule videos to your Instagram accounts with Postcron!

Start working more efficiently by scheduling your videos beforehand!

How it works:

Upload a video

Choose whether to publish on your Feed or Stories

Keep in mind you can add location if you want!

Select the date and time to publish, and that’s it!

2- Schedule multiple images posts (Carousel style)

Schedule multiple images on a single Instagram post and Postcron will publish them to your feed as a Carousel Post.

Show off your product catalog to potential costumers or tell a full story by scheduling up to 10 images on a single post, to be posted directly!

How it works:

Upload multiple images (up to 10 images per post)

Choose to post on your Feed and select “Publish all Images on a single post”

Keep in mind you can add location if you want!

Select the date and time to publish, and that’s it!

3- Add Rich Content to your Instagram stories with ArtStudio!

Add rich content to all of your Instagram Stories and increase your engagement!

With ArtStudio you can edit your images and create videos in seconds! You can also add mentions, locations, hashtags, stickers and emojis to all your images before scheduling!

How it works:

Select an Instagram account and upload your video or image

Select to schedule it on your Stories

Click on the ArtStudio icon to add elements

Add the rich content that best fits your Story (stickers, location, mention, hashtags, etc..) and then select “use this image”

Select the date and time to publish, and that’s it!

You can also:

Select the font and color that best fits your Story;

Choose from over 2000 templates for more inspiration

Select professional images from a free Stock (+100,000 images available)

4- Add location to your Instagram posts

In addition to adding Location to your Instagram Stories, you can also add them to your Feed posts quite easily!

Why should you add location to your posts?

Posts with location get 79% more Engagement than those that don’t; and it’s basically because people are more likely to engage with posts when they know where the picture was taken, especially in photos related to products.

When I see a picture of a plate of food and I can identify where it was taken, I’m definitely more likely to visit the restaurant the next time I go out to eat.

Besides that, hundreds of users search places to go or visit on Instagram, and this is a great opportunity to increase your reach among people who don’t follow you.

How it works:

Select an Instagram account and Upload your video or multiple images

Click on the “location” icon and add the location you want

Select the date and time to publish, and that’s it!

All these new features are already available at Postcron, so don’t wast time and start using them right now!

Start Boosting your Engagement on Instagram-> Use these new features right now!

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#Increase your Instagram Engagement with the new Postcron releases!#instagram #instagrammarketing

Most-followed Instagram accounts

Let’s see which are the most-followed stars on Instagram.

Ronaldo and the Rock are in the top 5!

Which are the others? Find out !

I don’t think I need to tell you how big social media is. Social media is the fastest growing trend in the history of the world. This sector has grown faster than the Internet itself. Within the first ten years of being publicly available, the Internet managed to gather roughly 1 billion users. If you think …

#socialmedia socialmediamarketing neilpatel twitter facebook

Introducing ArtStudio! The Tool That Creates High Impact Images For Your Social Networks

At Postcron, we are very happy to announce the launch of ArtStudio! A new tool that allows you to design the best posts for your social networks, and even better: your Instagram Stories.

Our main goal is to help anyone that works in the Social Media field to save time managing their social networks, which also means generating great content for posting.

Starting today, you can explore the potential of image sharing by designing your content with ArtStudio for free!

Do you want to create a new design from scratch?

To create a new design, you first need to select the format you want (Instagram Stories, Facebook ad, Twitter posts etc), and ArtStudio will show you the exact size for that.

You will be able to choose from hundreds of different templates and edit them according to your personal taste and goals. You can change the wording, colors, drawings and everything your imagination can come up with!

How to create a design from scratch, step by step: 1- On Postcron, click at the ArtStudio icon 2- Select the format you want for your design, depending on the type of image you want to create. 3- You can choose a template to edit from, and create your own design.

4- Once you are happy with your design, you can save it. 5- Click “Use this design”, which will redirect you to Postcron, so you can schedule it as a post.

Do you want to edit an existing image?

If you already have an image you want to share, but it doesn’t have the recommended size for a certain social network, or if you simply think that something is missing, use ArtStudio to add wording, filters, elements, and anything you need to generate a bigger impact on your audience!

How to edit an image in seconds, step by step:

1- Upload an image to Postcron. 2- Click on the ArtStudio icon on the image to open the editor. 3- Select the format you want, and edit the elements, texts, colors, etc! 4- Once you are happy with your design, click on “Use this design” button, which will redirect you back to Postcron, so you can schedule it to be posted.

And it’s not over yet!

There are many other reasons for using ArtStudio to make you get the most out of your social networks:

1- Find the exact size for each type of post and social network. 2- Find the best templates to create your posts. 3- Save and Organize all your designs in one place. 4. Share your editable designs with your team. 5- Explore other user’s designs.

1- Find the exact size for each type of design.

In order to get your audience’s attention, it’s very important that the content you share, in each social network, is compatible with the recommended sizes and measures.

Want to know the ideal size for an Instagram post? What are the exact dimensions for a YouTube cover? The measures for an Instagram story? We put together a guide where you will find all the sizes and dimensions for your Facebook, Instagram, Twitter, Youtube, Whatsapp, LinkedIn, and Pinterest designs. Find a design or template that suits your goals, and use it to create a professional design!

2- Find the best templates for your posts

We all know that there can never be enough time to spend on creating our Social Media images. With that in mind, we decided to offer you hundreds of templates for you to edit in a single click! You can change texts, colors and everything that you feel that needs to be edited.

All you need to know is the kind of design you want to create and choose the one that suits you best! Want to create brochures? Custom greeting cards? Discounts and Promos? Find all of it on ArtStudio!

You can also use other user’s designs (as long as they make it “public”) and use it on your own posts. This way, you can also help others with your own work!

3- Save and Organize all your designs in one place

With ArtStudio, you can use folders to organize all your designs in one place, in a practical, efficient and safe way. That way, the designs you create and edit will always be available, and ready to be reused whenever you need them!If you want to collaborate with other creators by allowing them to use your designs, you can save them as “public”, and you can also save them as private, if you want to be the only one with access to your creations.

4- Share your editable designs with your team

Teamwork should be done in the most efficient and productive way possible in order to save time and effort. Your ArtStudio designs are always editable, which will change the way your team works, because all team members will have access to the files from they own computers and from everywhere.

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#Introducing ArtStudio! The Tool That Creates High Impact Images For Your Social Networks #instagram

Schedule your Instagram Posts without notifications or reminders

We are very happy to announce the launching of the feature our users have been requesting the most for the last couple of months!

Yes, that’s right! From now on, you can schedule a photo (or hundreds of photos at a time) to be automatically published to your Instagram account and the best part is that you won’t need any notifications or reminders!

Scheduling your post is quite simple! You just need to add your Instagram account, schedule your photos… and that’s it! Postcron will do the hard work for you!

Why is Instagram such a big deal?

First of all, for its growth. It’s amazing how much Instagram has grown since it was founded back in 2010 and specially in the last couple of years. Only in the last 2 years, the number of active users has doubled, and in just 4 months it has reached a total of 100 million new users around the world. Currently, the platform has more than 700 million active users overall. According to Latamclick:

In Latin America, there are already 60 million registered users.

Which 28 million are men and 32 million are women. These numbers allow us to infer that it is a network preferred by women.

Mexico is the country with the most registered users in the entire region: It has 16 million registered users, followed by Argentina with 11 million.

How to schedule hundreds of Instagram posts?

One of Postcron’s most used features is the Bulk Uploader, which also works perfectly for Instagram! With this tool you can schedule hundreds of images and organize them with their captions and publishing times, by using an Excel or Google Drive spreadsheet. Simple and easy!

Why using Hashtags is so crucial?

When you plan the content you will be sharing to your social networks, especially on Instagram, keep in mind that a post with at least one Hashtag reaches 12.6% more people than posts without Hashtags. This is very important if you want to have more followers, and is one of the reasons why you should use tools that allow you to find hashtags for your posts.

How to create the best images to share on Instagram?

When you create images to share on Instagram, as well as other social networks, there are two major difficulties:

Knowing the ideal sizes for each social network.

Designing attractive images that make a good impression and have an impact on your audience.

Both of them are very important and will make your new posts have more impact! Now, using tools such as Arstudio can be a lifesaver, since it allows you to make interesting and attractive designs in a matter of minutes! And the best thing? It’s completely free!

You can start using our new feature today! Maximize your income on social media, with a minimum effort! Get started with Postcron today, and schedule all of your Instagram posts and let us post them for you!

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#Schedule your Instagram Posts without notifications or reminders #instagram #instagrammarketing

How to customize your Instagram Highlights: Strategies + Tools

Do you use Instagram Highlights? They are the Stories you see right below the profile information. If you want to organize your content, and make sure what’s most important stands out. Then, Highlights is the best option for you!

Take the example of this toy store in Spain:

Instagram Highlights work as a collection or a menu of the Stories you want to always be visible to your followers. You can add a name that describes its content, as well as a cover image. Do you think these highlighted stories are clean and attractive enough to catch your followers’ attention?

Customizing your Instagram Highlights cover photos might not seem like a priority, but it’s actually super important to build your brand with it own style and consistency. It’s also a good way to avoid confusion and to optimize the disposition of your content. So, in this article we will show you how to customize your covers, covering some strategies and tools. Let’s get started!

What are Instagram Highlights features?

Before you customize them, you need to know what this feature has to offer. You probably already know that a story only lasts 24 hours. By highlighting a story, it will no longer be available for only 24 hours, but for as long as you want, and you can even label it.

But ATTENTION! The name or title can only be up to 15 characters long. It is important to note that if you want the title to be fully displayed, it is best that you make it approximately 10 characters long.

As we can see in the example above, the title of the highlight “Vintage S …” was cut in half as it exceeded the visible characters Instagram displays . It’s always recommended that you keep the title’s length under the10 characters limitations to make sure your followers don’t miss anything.

And what about the cover? In this case, Instagram automatically uses the image of the first Highlighted Story, which is not recommended by several factors: Are they really standing out? Do they match the brand style? Does it look more organized?

We took the example above from the blog Social Media Examiner, and just like they explain in the article, these highlighted images are lost in the profile, they do not attract attention or stand out. They don’t even build a brand identity.

On the other hand, in the following example, we can see a clear example of what we should achieve with Instagram Highlights. This is a profile of a professional photographer.

Short and simple names. The same color on each cover, and the same style which is according to the personal brand. This is what we should think about when we want to customize our Highlights.

Let’s look at another example:

Look closely at this profile. The covers match the style of the brand. The reason? First of all, because it is an Argentine company that manufactures ceramic products with a singular aesthetic. This same aesthetic is represented in each story.

Some of the Highlights are related to the manufacturing process, and others with the product photos. Obviously, some adjustments could be made to make them even more organized, but the idea of using an icon as a name seems accurate for a brand like this.

Generally, it is necessary to name the highlight, but it will always depend on the brand and also the type of product. However, anything related to an artistic side has a greater creative gap.

Let’s see how to make your covers and customize your Highlights!

#Draw Attractive Covers for your Instagram Featured Stories

You can create similar covers, always respecting the same elements, like color, typography, image, icon, logo etc. Or you can also use different covers by adding some element in common.

In the following example, the covers are the same and match the color and logo of the profile.

In this other example, the covers use the same background color, changing only the image.

And what tools should you use to design your covers? The fastest and easiest way is to use online apps like Artstudio, you can access them through your mobile phone. Of course, if you are used to more resourceful tools such as Photoshop or Illustrator, you can definitely use them as well.

One crucial point: the size should be 1080 x 1920 pixels. In Artstudio you can take advantage of the Instagram Stories template, which can be quite useful!

However, these are not all the options! On Instagram itself, when creating a story, it is possible to design a cover image. All you have to do is use Instagram as a drawing tool, and imagine how you want your cover.

As we already know, Instagram has typography options, image filters, stickers etc. But this is not the most recommended option. It is best that you use Artstudio for a simple reason: you have a greater scope for action.

In this video of a Social Media expert, you’ll see the creation process from scratch.

RECOMMENDATIONS FOR CREATING THE LAYERS

At least in the beginning, the best option is to make a simple drawing. That means putting as few elements as possible.

Center the text, logo, icon, or any other element you use.

Add texts that clarify the content of the Highlight Story. If you have a name that does not allow you to extend, then put some data on the cover that will let people know what Story is about.

How to add your drawings to the Instagram Highlight Stories?

Now you’ve made your cover. Already saved it on your phone or computer, it’s time to put it in your Highlight. It’s very simple!

Let’s look at the steps:

Add your cover as an Instagram Story.

Next, highlight the cover story. Just press the heart icon with the “highlight” label.

You now have the option to create a new featured story or select an existing one. What you will do next is put this cover in the option you choose.

If it is an existing story, what you will do is an update of your cover. In the Highlight, which you want to update, go to the “Highlight” icon and then the three dots that appear in the lower right corner.

You have 3 options: edit cover, rename the Highlight or delete the ones you no longer want to be displayed.

Select “edit cover”, choose the design already created and you’re done!

Repeat the process with all the covers that you created.

Creating custom covers for your Instagram Highlight Stories allows your most valuable content to always be available in your Instagram profile. And also, it makes it easier for your followers to navigate through your content and unifies the style of the brand.

All this, at first glance, seems insignificant, but it becomes a powerful tool for any business or company. The user experience on Instagram becomes somewhat deeper, and it gives them a closer look at your brand’s proposal.

Tell us: Do you use Highlights? How has your experience been so far? Do you get better results? What tools do you use?

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#How to customize your Instagram Highlights: Strategies + Tools #instagram #instagrammarketing #in

Should you buy instagram followers?

Millions of people globally are currently using Instagram. Instagram has made it even simpler to shoot pictures and share them with close friends and lots of individuals enjoy doing so. Apart from media, you may utilize Instagram in an even more efficient manner for promotion. Instagram is a great promotional tool you can use to promote your small business on the web.

Tell the story using videos and photos

Pictures are worth a million words and should you buy Instagram Followers and likes is about pictures. If you are into Insta-gram for promotion functions, then you ought to understand that arbitrary photos tend not to do the job. You want to publish images of your product constantly. Adding pictures of your own products is one of the best means of increasing SMM Kart your brand awareness and boost sales of your merchandise. The graphics don't necessarily have to be somewhat professional. The important issue is using the pictures highlight the principal characteristics and functions of the goods you are promoting. The images should appeal vast audience on Instagram.

Videos also are significant in Instagram marketing. It's possible to create and share a video with your employees to foster the product accessible. You might even opt to do some live product inspection video and share it around Insta-gram. Videos and pictures are somewhat more attractive to a lot of people than files. Media files endure higher chances of going viral because people share them. They are also more memorable compared to files. Create videos and photos which show SMMKart your brand narrative and values. So images and videos really are important if you would like to improve your brand and earnings.

Utilize quality press

To improve your own visibility, you want to create and share highquality videos and photos from your feeds. Where necessary, seek professional help or advice from a photographer. However, you can make use of a great camera to shoot sharp pictures. Attempt to get your graphics at angles that are best. See your photos for buy instagram likes better results. Nowadays cellphones are built with photo editing tools for this function. Instagram too has multiple photo editing programs. Employ this tools for the Instagram advertising purpose.

Connect with Your associates

Maintaining connection with your customers buy active followers is vital, particularly for developing business having a small marketshare. You can start with showing your customers which you are worried about their feedback. You may attain this by responding to their own questions and comments. This will improve user-generated content and credibility in addition to promote the visibility of your products and business. Your Instagram followers may considerably influence the success of your organization, and you shouldn't ever underestimate them.

Use Hash-tags

Hash-tags are relevant in Insta-gram marketing. You need to utilize them because Insta-gram users socialize with Hash-tags. Hash tags allow users to produce your contents searchable and are very important if you would like to maximize your followers. Has tags such as networking can produce a viral effect which is beneficial to your organization. You may also take advantage of trending hash tags especially in case the hash tags are related to a product. That is important because Instagram users can utilize hashtags to look for posts.

Utilization Brand Ed Hash Tag

You ought to real likes include your company name in you Hash-tags. Use unique hash tags for a distinct promotional campaign you run. Not only does this promote your own effort, but it also gives a exceptional hash-tag for the clients to connect and share with other participants.

Possess a favorable mindset to everybody

Whilst carrying out your Instagram marketing, you will need to comprehend that Insta-gram is just a community consists of people who have varied thoughts, emotions, and background. Always be friendly to every one and love their time here are the findings and energy to associate with you in your own page. Always ensure you listen to your clientele.

Be busy

Article at least once daily to maintain things up to date and ensure that your followers updated with the recent happenings. You are able to experiment posting varying times of the afternoon to see which time your posts perform best.

Consistency

Consistency is vital in Instagram marketing. Be consistent in your postings and create a motif that's outstanding in your articles. Let's followers know exactly what to expect from you personally.

Connect your Insta-gram and Facebook account

Connect your Instagram and face book accounts to enhance your advertising power. Nowadays, you might have an Instagram tab onto your own Facebook page. This permits you to share your Insta-gram posts to your Facebook followers when you have a fan page.

You can network with the world through Insta-gram. Insta-gram may be utilized for marketing purposes. Insta-gram marketing can enhance your brand's visibility, increase sales, and consequently earnings. Consider the aforementioned Insta-gram marketing tips to attain success.

Among the best things that social networking has brought to digital marketing is it allowed companies to communicate with their target market in a stage at which they're continuously present. Moreover, it has given them a way for brands, whether big or little business, to get wealthier insights out of the data they could pluck out in their activities on social media.

Instagram is among these platforms. It's become among the most popular photo-sharing app that is the reason why lots of companies have already contemplated employing the platform to assist in awareness about a particular campaign or to improve sales. Let's take a look at the ways on how Instagram will help your company:

Make use of the images to tell a narrative.

Developing balance between photos using interesting or fun articles and photos that are significantly hardsell is the real key to getting and keeping more followers. You might like to keep this tip in mind as strong content can sometimes make your little company strike golden.

Populate the accounts.

For this one, you should need to be more creative-you can begin by crossposting Insta-gram content to a FB page, or riding on popular or trending hash tags. Afterwards, when you've many of followers, you also can move to more competitive strategies to nurture your following, like holding an promo.

Follow back.

After some of your followers back gives informs them which you simply give importance to what they state. It builds more affinity to your brand, and in addition, it gives you the opportunity to repost or"regram" a post from these that may possibly be associated with your small business. If you're lucky, then you might even stumble upon photos of one's merchandise, with good reviews in the caption, or content that might inspire new business thoughts.

Use Hash buy real followers instagram Tags.

Devote some time to generate a hash tag that your company can have, and then use this to associate to your followers. It is possible to construct the story of one's content around this Smm Kart Social Network here hash-tag, and you may also use it to track posts about you.

Offer something distinct on Instagram.

Make certain your articles for Insta-gram does not straightforward reflect what you're posting in your other social networking accounts. There has to be a valueadded in following you in yet another stage. As an example, you can post behind-the-scenes stories through photos.

Insta-gram has helped humanize a great deal of big and compact businesses. Exactly what gives this particular website a benefit over other programs is the fact that it centers on photo, which make telling a story easier. It permits you to contact your consumers in the most human way potential.

You can not discount the energy of Instagram. It's really a social networking giant and also a fantastic spot for brands and businesses to connect with their followers and maximize earnings.

However, for every individual or business which features a huge, receptive following, you will find tens of thousands more that do not. Instagram could be powerful, however, you need to be smart about how you use it.

1. Share Eye-Catching Images

Insta-gram is actually a photo sharing site. So, above everything else, you need more followers around Instagram spend time making sure your images are extremely excellent. Also post content that's interesting, as well as photos Full Report which can be well-composed and eyecatching.

2. Much like Photos

Don't forget, Instagram is a social networking so that it's vital that you interact with other people. To get more Insta-gram followers begin with liking tons of images from your niche to have people interested in following you. Leaving comments also helps. But ensure they're genuine rather than spammy! And don't forget to follow along with accounts you enjoy, too!

3. Time Your Pictures Right

Research proves that the best time to post on Instagram is at 5pm on Wednesdays. This might or might not be why not check here appropriate for the page. Depending upon your specialty, the demographics of one's own followers and other items specific to your niche and articles, Wednesday may or may be a good day for you.Finding precisely smmkart.com the ideal time to post for your crowd takes time to learn therefore track the likes and opinions on each photo, and begin looking for any trends occurring several times of the day.

4. Utilize Hashtags

Using the appropriate hashtags can really enable you to gain followers on Insta-gram. Lots of folks look for certain hashtags, and also your graphics have that hashtag, it'll be there awaiting them. Hash-tags can aid your content reach a wide assortment of people that may not have anything todo with your account, quite simply they don't accompany you specifically. By simply employing some Hash-tags, you are http://smmkart.com able to raise your content reach somewhat.

5. Host A Contest

Post an amusing or intriguing photograph to your own account and offer a prize into a follower who includes the best caption. Use programs like Heyo, WishPond and also AgoraPulse to run your contest.

6. Connect To Other Social Networks

When you have followers on other social networking stations like face book, Twitter or P-interest, invite those individuals to follow you around Instagram. Make it be easy for individuals to associate to you in a number of places.

Insta-gram has over 700 million active yearly users and its popularity has been rocket because the cameras in smart phones become better in accepting supreme quality pics and videos.

Instagram could are better for several organizations than others.It has over 800 million monthly users, and will be continuing to grow. And, since it's section of face book, you realize there is huge pressure for it to succeed. But does Insta-gram work with the business?

Instagram is also a highly visual societal marketing platform. If you are a supplier, you can post a selection of images to help communicate your brand and value proposition. But when you really can show off in the event you've got physical products and a solid Insta-gram marketing strategy will definitely help boost earnings and earnings.

Marketing On Instagram

Just like any social media, excellent results come from boosting your following on a continuing basis. The more those who network along with your articles and brand, the more expensive your potential audience for every post.

Insta-gram and Insta-gram advertisements provide you with the chance to contact the people in your specialty at a fun, visual way. It's easy to use whether you have a smartphone. Have a photograph, upload it, and also your followers will probably see it and be in a position to socialize with it.

Supply a Call-to-Action

The main mistake made by entrepreneurs would be in posting things on the web with out a call to actions. Establish an objective for each post and use the intention to establish your call to action, for example"enroll now" or even"buy now."

Utilize The Analytics

The information on Instagram allow your business to learn how well your various efforts work. You have to convert to your business account to gain access to the various tools. The tools will then help you have an awareness of the way your followers really are engaging with your content, so you can get even better results.

Cross-Promote

Not everyone uses Instagram, therefore capitalize on every post having a Crosspost on Facebook, Twitter, Tumblr, P Interest,etc.. Don't forget to also invite people to accompany you on Insta-gram.

Don't Overpost

Choose two-time spotsdaily and day, and see when most of your engagement does occur. Add articles steadily, or reduce your mailing if you're getting an inferior amount of engagement.

Instagram Stories

Instagram stories allow organizations to connect to their customers and prospects by making a set of pictures in order to tell a story. Each narrative you create should enhance your brand and create your value proposition clear.

The crucial thing to remember about Insta-gram stories is they truly are perhaps not ceaseless. The videos and images remain on your own feed for only twenty four hours, then evaporate. Instagram stories may be employed for increased brand awareness, getting more readers and generating sales. Post your stories in one time you know is hot with your own page customers, so as to take advantage of the 24hour cycle.

Timing is everything when using Insta-gram marketing. Your involvement depends upon your own timing. If you post at a lousy period you could wind up being unnoticed. Morning or late in the evening would be the optimal moment to post. Usually do not article through or SMM Kart involving the 9-5 business hours. The worst day to day engagement in per week's Sunday while Monday and how to get followers on instagram Smm Kart Thursday tend to own highest Instagram traffic engagement and traffic.

Follow Much Like Instagram Profiles

Follow people who follow precisely the same attention you like. If you follow people who have similar interests you will be sure to be seen. Plus, they are more inclined to follow you straight back. Get in touch with people who you believe would be interested in your products.

Buy a Proper Instagram Name

It's unlikely that most people will be searching for you from the name unless, you're a high profile. Therefore create titles revolving about your company web site or the industry that you are in. But when people linked to your industry search the comparative keywords, it's more probable that your profile is going to show up. Here's just a strong Instagram marketing strategy. Make your"username" identical from what it is you're selling because that is precisely what people are looking for.

Wisely Use The Wrong

When writing your description make sure to let people know about the advantages of you along with your company. Add a URL to your station or advertising effort to guide the people in your own page.

Add Texts To Images And Use Hash-tags

Frankly, Insta-gram is more about images than plain texts. Adding images is a great way to let people understand how wonderful your products try this website or services is. Use visually potent content that'll attract attention.

Everybody needs to use hashtags on Instagram of course, if you want your enterprise to be detected then you have use Hash-tags. Using Hash-tags will be certain to wind upon the listing of these trending keywords that people are searching for.

#instagram #socialmedia #instagrammarketing #getfamous #socialmediamarketing

UPDATE – How to connect your Facebook Group

In order to connect a Facebook Group to your Postcron account, we’ll need to authenticate through your personal Facebook Profile that has “Admin” role on the Group you’re looking to connect. It is not possible to connect Groups that you are only a member of. More information on Facebook Page Roles can be found here.

Whilst we authenticate your Facebook Groups through your personal Profile, we won’t access your personal information or publish content on your Profile, unless you have explicitly connected your Profile as another social account.

How to connect your Facebook Group

Connecting Facebook Groups requires an additional step of adding the Postcron app within your Group settings in Facebook itself. We’ve found the quickest way is to first log into your Facebook Profile that has the required permissions. Here are all the steps you’ll need:

Click on facebook button at the top right of your dashboard and then click Group in the Facebook dropdown.

Since you’re already logged into your Facebook Profile, you won’t need to enter your login credentials. Click on the Group you’d like to connect.

Click Add.

You’ll be taken to your Group settings in Facebook. Scroll down to the Apps section and click Add Apps. Select Postcron and then click Add, followed by Done.

https://postcron.com/en/blog/wp-content/uploads/2018/08/groups-02.mp4

Hop back over to your Postcron account and you should see your Facebook Group connected.

What to do if your Facebook Group is not listed

Facebook now support the creation of Groups from Pages. If you’re looking to connect a Group that is owned by a Page, you’ll need to make sure that your personal Facebook Profile is set up as an Admin. You can do this by following the steps below.

Visit your Facebook Page and click on the Groups option on the left hand side. From the Groups page, click on the name of your Group.

On the right hand side of your Group, add your personal Facebook Profile as a member. Once you’re a member of the Group, click on the Members link, just below the search box.

Locate your profile within the Members list and click on the settings icon. From the drop down menu, click Make Admin.

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#UPDATE – How to connect your Facebook Group #instagram #instagrammarketing #instagramhack #insta

Show What You Mean on Social Media: Say It With Emojis

Love them or hate them, emojis have infiltrated our digital world. They’ve become such a common part of online communication that Oxford Dictionaries selected the “tears of joy” emoji

as its Word of the Year for 2015. That same year, the Emogi Research team found that 92 percent of people online use emojis. Just how popular are they? In 2017, Facebook reported that an average of five billion emojis are used on Messenger every day.

Although research also shows that people and brands use emojis differently, the bottom line is that emojis are more than a passing fad. If you’re not using them in your social media posts, there are some compelling reasons to start. If you already use emojis in your digital marketing, we have some tips to help you avoid common pitfalls.

Reason #1: Increase engagement

Much like images, emojis attract attention. On Facebook, using emojis results in 57 percent more likes, 33% more comments, and 33 percent more shares. That’s good news for companies that want to increase engagement on social media. Emojis are also searchable, which can also boost engagement by making you easier to find online.

How to try it

The next time you post on Facebook, think about the message and feeling you want to convey, and add an emoji to help you communicate it. Monitor which posts perform best, and build on that to boost your engagement even further.

Once you know what your followers like, you can develop more creative campaigns, like the ones described in this short video by Likeable Media.

Top tip: Use them at the right time

Emojis are best suited to upbeat or positive posts. Even though emojis are widely used, they still carry a hint of novelty, which isn’t a good fit for serious topics.

Reason #2: Bring a human touch to your posts

Emojis resonate with people because they give feeling to our words. And as we described in our post about how to be social on social media, the key to success on social media is behaving like an authentic human. Use emojis to add a personal touch to your posts and replies. Not sure where to start? Facebook compiled this list of top emojis for World Emoji Day in 2017.

Emojis can also help minimize the risk of misunderstandings because many of them are a substitute for facial expressions. This visual cue can make a huge difference in a short text-based message.

How to try it

Try incorporating emojis in your Instagram comments and hashtags to show excitement and happiness. Also, incorporate them into replies as a way to show your human response to what you’re seeing.

Top tip: Use emojis deliberately, not haphazardly

Like all social media activity, our interactions need to be genuine, or they lose meaning. Don’t overdo it. Use emojis in your posts when it makes sense, and choose them carefully.

Reason #3: Say more with less

On platforms like Twitter, where every character counts, emojis can help you say more with less. A single well-chosen emoji can help convey feelings and save valuable space. This also matters when it comes to storytelling on social media, where short and sweet is best.

How to try it

Use emojis in your social media posts to set the tone, and use the remaining text to say something with more substance. Once you get the hang of that, look for emojis that can help you communicate your company’s message. There are plenty to choose from — as of June 2018, there are 2,823 emojis available to use, including 157 new ones that were added in 2018.

Top tip: Know what they mean

Not all everyone interprets emojis the same way, so don’t try to be too clever. For example, the upsidedown face—which was designed to convey silliness or goofiness—is sometimes interpreted as sarcasm, passive aggression, or frustration. And in some parts of the world, the eggplant emoji has nothing to do with vegetables. Stick with emojis that are universally understood to avoid saying something you don’t mean.

Get Started

Ready to start using emojis? On most iOS and Android mobile devices, emojis are already enabled on your keyboard.

From your iOS desktop, place your cursor where you want to type, and click Command + Control + Spacebar (or Command + Option + T if you use OS X 10.7 or 10.8) and a pop-up window will appear where you can pick your emoji. To access them on Windows 8 or later, open the touch keyboard from either the taskbar or the tools menu.

Do you use emojis in your social media posts? Tell us about your experience in the comments below!

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5 Steps to a Winning Social Media Marketing Plan | BestSocialMarketingBlog/Social Media

5 Steps to a Winning Social Media Marketing PlanWhat is the single most important action you can take to improve your chances of success in implementing a social media campaign? Create a well-researched and carefully thought out, which lays the foundation for executing a winning social media campaign. Although there is no concrete roadmap to crafting an effective social media marketing plan, there are guideposts that can direct you along the way. The following 5 Steps provide the guidance you will need to develop a successful social media marketing plan.. Social media marketing goals include, improving brand awareness, search engine rankings, relevant site traffic, and conversions performance (e.g., sales for a product or service), as well as reputation management and engaging with consumers.The challenge for some of these goals, such as engaging with consumers, is to make them specific, measurable, attainable, realistic, and timely (SMART).

In addition, objectives must be established for each type of social media platform in order to maximize results. The following are examples of SMART goals for four popular social media platforms: blogs, microblogs (Twitter), social networking sites, as well as image and video sharing sites:Blogs:• 20% improvement in the ratio of posts to comments (i.e., visitor’s comments/posts=conversions) within six months• 30% increase in total number of unique visitors within six months• 20% increase in average number of unique visitors within six months• 40% growth in total number of views within six months• 10% growth of RSS subscribers within six months• 5% growth of RSS feed requests within six monthsMicroblogs (Twitter):• 20% growth in number of followers within 30 days• 30% growth in the number of retweets (message amplification) within 30 days• 10% increase in click-through-rate (CTR) of the links posted in tweets within 30 days (Hint: Observing which types of links garner the highest CTRs can help you tune your tweets to provide what your consumers with links they are interested in and, hence, further improve your CTR.)• 15% increase in visits to Web site from tweet links within 30 days• 10% growth in time on Web site from tweet links within 30 days• 5% increase in Web site conversions (e.g., sales) from tweet links within 30 daysSocial Networking Sites:• 20% growth in the number of friends within five months• 30% growth in the number of comments within five months• 40% growth in the number of posts and comments in discussion groups within five months• 20% increase in the ratio of comments on uploaded videos to number of videos uploaded within five months• 20% increase in the ratio of comments on photos uploaded to number of photos uploaded within five months• 30% growth in the number of comments left on profiles within five months• 50% growth in the number of questions answered or asked within five monthsImage and Video Sharing Sites:• 30% growth in the number of images or videos viewed within four months• 20% growth in the number of unique visitors within four months• 10% increase in the number of subscribers to your channel or stream within four months• 30% increase in the ratio of comments on images or videos to the number of images or videos uploaded within four months• 15% growth in the number of embedded links to your images or videos (i.e., links from other sites to your images or videos) within four months• 30% increase in average rankings of images or videos by viewers within four months.

Who is your intended audience (target market)? Where do they hang out on the social Web? How do they participating on these social media platforms? Forrester Research’s Social Technographics Profile enables you to use age, location, and gender to identify the type of activity people are engaged in on the social Web, such as create content, critique, collect, spectate, and so on. Depending on what they do, you can determine which social media platform they are likely to frequent. As an example, spectators are not likely to participate in a social network like Facebook or LinkedIn, while they might watch YouTube videos and read blogs, but not comment on the posts.

What are the trends in social media (i.e., which social media platform are growing, which are declining?). What needs are not being met by your competitors? Who will be your main competitors? What are the best practices in social media marketing? Conduct a SWOT Analysis, identifying your company’s strengths, weaknesses, along with the opportunities and threats in the marketplace and economy. Select the optimal to social media platforms to reach your target market. Then, construct a specialized strategy for each social media platform to achieve the tailored goals for each platform. Each social media medium has distinctive features and means of communication. For example, a corporate blog strategy will differ markedly from the strategy you use to achieve your goals on a social network like LinkedIn. In other words, a one-sized strategy doesn’t fit all.

Hence, you must adjust the following 8 C’s of the Social Media Marketing Mix for each social media platform. Here are some suggestions on how to accomplish this feat:• social media platforms by target market relevancy(i.e., the ones where your target audience resides)• the “rules of the road” on the platform by listening and learning how to behave, successfully spark conversation, and engage and energize the participants• by acknowledging and responding to other users of the platform, always remembering to be a contributor, not a promoter• with platform members as a means of establishing a mutually beneficial relationships with the platform participants• content to build your reputation and become a valued member, helping to build the community• with the influencers, so you can enlist them to help shape opinions about your product or service• creation enables you to build discussion forums where consumers suggest ideas and receive customer support.• of strategy execution into desired outcomes (e.g., increased brand awareness, website traffic, sales, etc.).

Accessing your progress, then tune your marketing plan based on the feedback to optimize goal achievement. Reevaluate and adjust your social media marketing plan to account for the ever-changing nature of consumer tastes and the social Web. For example, if the number of viewers and subscribers to your blog are declining, you can adjust your content to more closely match your target market’s interests. If the number of comments on your blog posts is declining, you can adjust your strategy by asking a question at the end of each post that inspires people to respond. In short, planning and executing a social media marketing campaign is a never-ending cycle. You should constantly monitor and tune your strategies to maximize the impact of your campaign. For more information and resources on planning social media marketing campaigns, be sure to visit my blog at www.SocialMediaMarketingResources.info.Melissa Barker is a social media marketing specialist, author, and consultant. You can find her at www.SocialMediaMarketingResources.info.More Social Media Marketing Plan ArticlesRelated Blogs from your own site.

Hot news from Instagram: Introducing IGTV

Instagram is taking video to a new level with IGTV, a new standalone app for long-form vertical videos. IGTV builds on the success of Instagram Stories and other video features, which have helped Instagram grow to over a billion monthly active users. Here’s a summary of how IGTV works and tips on how to use it.

IGTV adapts television for a mobile generation

Touted as competition for YouTube, IGTV offers a new way for creators to deliver more in-depth content. Previously, videos on Instagram needed to be 60 seconds or less. That meant users needed to break up long videos into shorter segments and share them in multiple-image posts, as we described in our article on Instagram carousel posts. On IGTV, creators can share videos between 15 seconds and 10 minutes long. Select users — including National Geographic — can post videos up to an hour long.

In addition to the new app, which is being rolled out over the next few weeks, long-form vertical video is also available to all Instagram users. Just tap on the tab in the top right corner of the Instagram app.

Like regular television, video will start to play as soon as you open the app. And with IGTV, creators will be the channels. This means if you follow someone who creates content for IGTV, their channel will be available for you to watch. Users can swipe up to search for more content, swapping between “For You,” “Following,” “Popular,” and “Continue Watching.”

You can create your own channel on IGTV in the app, which uses the same privacy settings as your regular Instagram account. After you create your channel, you can upload pre-recorded videos from the mobile app or from your computer’s web browser. As you populate your channel, the videos will show up as thumbnail images at the bottom of the screen.

You can use Instagram’s insights to see the audience retention graph and the average percent watched by viewers. Other metrics, like the number of likes and views, will be visible for everyone, just like regular Instagram feed.

IGTV reflects the changing taste in video

Instagram’s move to long-form video is no surprise. As traditional TV viewing declines, the popularity of social media video continues to grow. Facebook, which owns Instagram, started experimenting with video formats last year. Its research showed that vertical video outperformed horizontal and square video. It also showed that people preferred large format vertical video, and they were more likely to spend time watching large vertical video with the sound on.

And, as Tech Crunch reported before the official IGTV launch, Instagram’s approach to curating recommendations will make it easy for users to find quality content. This can be hard to do on YouTube, creating an opportunity for Instagram to fill a gap in the market.

Are you ready to create your own IGTV channel? Tell us about your plans in the comments below! Not sure where to start with video? Check out our post on these must-try social media tactics for 2018. Also, review our tips on how to create social media videos without appearing on camera.

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How to Be Social on Social Media: Behave Like a Real Human

You’ve heard this advice before: To be successful on social media, you need to be social. But what does being social online look like for a business? In practice, it looks a lot like being social in person. It’s about making genuine human connections with other people by sharing relevant information and adding value. That takes time, but that’s also exactly why it works. Let’s take a closer look.

How do I put the social into my social media strategy?

Being social online and building your social media following is all about engagement. That starts with having a presence on the social media platforms where your target customers spend their time.

If you want to make new friends in person, you’d go to the places where your ideal companions go, wouldn’t you? It works the same on social media—don’t spend your time on Twitter if your ideal customers are all on Instagram.

Make sure you know your target market and invest your time connecting with people on the social platforms where they are most active. For more tips on how to do this, check out our post on how to develop an effective social media marketing plan.

Wait a minute, what about content?

The other social media mantra we all know is that “content is king.” There’s no doubt that producing great content still matters. But to effectively use social media to build your business, you need an audience to read your content, and that audience won’t magically appear overnight.

If your reason for being social online is to actively grow your social media following, you can’t passively wait for your audience to show up. Put yourself back in the coffee shop. If you want to meet people, you can’t just sit at a table and expect people to strike up a conversation. You might get lucky and meet a stranger or two just by looking friendly, but it’s unlikely. Likewise, you might gain a handful of followers just by posting great content that people stumble upon, but that’s not a good strategy for growth. To attract more followers, you need to make the first move. And that takes some planning.

Where is everybody?

To increase your chances of meeting people in person, you might attend an event where you expect to find other people who want to connect. In other words, you go where people are hanging out. On social media, you need to find the posts that people are talking about. Luckily, that’s what hashtags are for.

Gary Vaynerchuk developed a fabulous system for using hashtags as a starting point to initiate conversations on social media. In a post about his $1.80 Instagram Strategy, he recommends using the top 10 trending hashtags and finding the nine top performing posts for each hashtag, for a total of 90 posts. Those are the posts he recommends you engage with—or in his words, the ones you want to give your two cents on.

You can search for hashtags on all the major social platforms by using the search bar. Twitter and Instagram also recommend hashtags for you based on your previous posts. And Instagram will suggest additional ideas based on what you search for.

How do I know what to talk about?

If you’re really keen to meet people face-to-face, you need to have something to talk about. In face-to-face interactions, you’re likely to open a conversation with an observation about the event you’re attending. It’s the same on social media. When you find interesting and relevant posts, leave a comment describing what you liked best about the content. If the post asks a question and you have something to contribute to the answer, chime in.

“You don’t have to write a book or say something profound, you just have to engage and interact. That is what it means to be social.” — Gary Vaynerchuk

The key is to be genuine—in person, no one likes a fake compliment. In the online community, we have a different word for it: spam. The comments section isn’t the place to ask for followers or sell your products. Don’t be that person.

When will this translate into more followers?

How long does it take to make a new friend? It depends. Not everyone you meet is going to become your next bestie, but that doesn’t mean you stop trying. Similarly, not every comment you make on social media will turn into followers, but you need to keep engaging. Establishing yourself as a positive and helpful person, both offline and online, is how you build strong relationships that can generate business results.

To build your company’s social media following, the formula for success is quality plus volume. Gary Vaynerchuk‘s method described above uses a built-in a target to accelerate the process. Once you’ve identified the best hashtags to follow, the rest of the work is relatively quick. He suggests you spend two minutes reviewing a post and composing a thoughtful comment, direct message, or a personal post to share the content you’ve discovered. Over 90 posts (nine articles for each of the 10 hashtags), this adds up to three hours, which you can spread throughout a day.

Isn’t three hours a lot?

Three hours a day might feel like a lot of time, but attracting genuine followers in your target market takes time and energy. How much is your time worth? How fast do you want to grow your business? Whether or not you can spare a full three hours is up to you, but remember that building your social media following is a long-term game. If you think of it as a race, it’s a marathon and not a sprint.

No matter how much time you’re able to spend, modeling your online behavior on how you behave in a face-to-face environment is a great way to ensure that your social media presence is authentic. Being authentically human is the best way to put the social into your social media strategy.

What tricks do you use to be authentic and genuine on social media? Let us know in the comments below!

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How to Boost Your Brand With Instagram Carousel Posts

Ever had trouble trying to pick just one photo to share a moment on Instagram? You might have already discovered the value of Instagram carousel posts, which allow you to combine up to 10 photos or videos into a single post. Used properly, carousel posts are a fabulous way for companies to tell a visual story.

One of the biggest benefits of Instagram carousel posts is that you can share more in-depth content without overwhelming your followers’ Instagram feeds. To help you make the best use of Instagram carousel posts, we’ll show you how the feature works, along with creative suggestions and tips to make your carousel posts stand out.

Climb on the carousel

When you open Instagram to select a photo or video to post, you will see a new icon (a set of stacked squares) at the bottom right corner of the photo you’ve selected, as shown below.

When you tap it, you can select up to 10 images or videos from your camera roll, in any order you want. Once you have selected your images, click “next” to apply filters. You can either choose one filter to apply to the whole collection of photos or you can tap each photo to apply a different filter to each one. When you are done with the filters, tap “next” and write your caption like you normally would. With carousel posts, you only need one caption—as well as one location and one set of hashtags—for your collection. Then share your post as usual.

Tip: pay close attention to the order of your photos. Once you publish your carousel post, you can’t go back to alter the order.

When someone first scrolls to your post in their Instagram feed, the top right corner of the first photo will show followers how many photos there are. For example, it will say 1/10. Your post will have also have a series of blue dots underneath it to remind followers they can swipe to scroll through the images.

This short video shows how it works.

Use Instagram carousel posts to tell a visual story

Here are some creative ways you can use multiple-image posts to tell a visual story.

Demonstrate a step-by-step process

Instagram carousel posts are perfect for how-to or tutorial posts. When taking or selecting photos for a tutorial, make sure the photo shows something useful, like the specific way to hold something. For recipes, for example, use photos that show what each step should look like so that people can assess their progress as they follow along.

Show before and after photos

Before-and-after photos are also good candidates for carousel posts. If you’re a service provider, you can demonstrate the quality and impact of your work. A post could be short, with just a few photos (such as before and after photos of a haircut) or it could use all 10 photos to feature a whole project (such as before and after shots of each room in a house).

Zoom in

You can use multiple images to dig deeper into an interesting photo. If your Instagram account is all about travel, take a panoramic or landscape photo of a destination, then use the remaining photos to highlight specific places in the photo in more detail. Likewise, if you have a complicated or intricate product, you could use a carousel post to zoom in on special features or details.

Launch a product

Carousel posts are also a great way to launch new a new product or line of products. For single product launches, you could use a multiple-image post to show your product from different angles or show your product being used in different ways. For a product line, each product can have its own image. This example from Social Media Today shows how you can showcase multiple products.

Promote events

If you’re planning a conference or special event, you don’t have to wait until it’s over to share photos. Use a carousel post to showcase speakers at an upcoming conference or to recognize award winners at your gala dinner. After the event, use Instagram Stories to share your in-the-moment shots.

Break up long videos

Generally, Instagram videos can only be 60 seconds long, which makes carousel posts a great way to share longer-form content. But don’t just break the video into equal segments. Spend some time to do a quality editing job and make sure each video is worth watching on its own, even if that means leaving some footage on the virtual cutting room floor.

Share customer reviews

Want to give your credibility a boost? Instead of relegating your customer testimonials to your website, use a carousel post to share your collection on Instagram too. Make sure each one is worthwhile on its own, not just as part of a group.

Set yourself up for success

To get the most benefit from the Instagram carousel feature, keep these three tips in mind:

Only choose high-quality images

Being able to include multiple images isn’t a reason to lower your standards for Instagram photos. When selecting photos for multiple image posts, apply the same standard you would for single-image posts. That means only choosing high-quality photos. Also, pay special attention to your first image. All of your photos or videos should be good ones, but if your followers aren’t intrigued by the first one they see, you’ll lose the opportunity to show them the rest. Make the first one count.

Remind followers to swipe to see all the images

Even though Instagram gives hints to signal multiple image posts, your followers might not notice. Make sure to include a note in your caption that reminds people to swipe to view all the images. For example, for a how-to post, you could say, “Swipe through the photos to see step-by-step instructions.”

Stay focused

Just because you can post multiple images in a single post doesn’t mean you have to. Each Instagram post you share should be consistent with your social media marketing plan. If you use your Instagram account to showcase your company’s products, then it wouldn’t make sense to use a carousel post to share photos from your company picnic. But if you use Instagram as a tool to recruit new employees, it would be a great idea.

Bottom line: Use this the Instagram carousel feature as a tool to keep your Instagram feed interesting but stay focused on your social media strategy for Instagram.

Are you already using Instagram carousel posts to boost your brand? Tell us how in the comments below! For more information on how to use Instagram to promote your business, check out our blog post on how to attract Instagram followers.

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