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Struggling for inspiration? Let me throw you a Bone. seanb.one

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KFC Hashfetti from Sean Bone on Vimeo.

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Twitter Takeover from Sean Bone on Vimeo.

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Self Destruct from Sean Bone on Vimeo.

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Netflix - #Nestflix Robin Robin Case Study from Sean Bone on Vimeo.

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Strongbow Ultra | TamaGOATchi - Case Study from Sean Bone on Vimeo.

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STRONGBOW ULTRA - DRINK THE G.O.A.T..mp4 from Sean Bone on Vimeo.

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F9 Speed Scoll from Sean Bone on Vimeo.

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World’s First Animated COVID Mask - in aid of GOSH

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“Match Made in Hell” the latest effort for Ryan Reynolds advertising company #maximumeffort 

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Agency: Truant London

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When you crave the uncomfortable 

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RC Cola

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Oreo forever. 

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PlayStation takeover Oxford Circus for PS5 launch

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XMess Plenty, the leading household towel brand, is embracing mess this year with a campaign that bucks the conventions of festive advertising and gives us a story of Christmas love as it really is, mess and all. The first work for the brand from Plenty’s new agency, AMV BBDO, the ‘Xmess’ film is set to the track ‘Love Hurts’ by Nazareth, and is directed by award-winning and Emmy-nominated director, Steve Rogers.All the ingredients of a conventional Christmas ad seem to be there: decorations are up, relatives are gathered, wearing festive jumpers, cooking & cheersing together… But it shows us the side we never get to see, yet have all experienced – the messy chaos our loved ones bring. From our baby niece who gives us a milky ‘welcome vom’ to the dog’s surprise wee under the Christmas tree, the spilled gravy, the floored turkey, the mishaps, the awkward encounters, and all the things you can’t unsee. 

The reality is, Christmas with our loved ones is ‘always a mess. But it’s our mess. And there’s no place we’d rather be.’ As the track ‘Love hurts’ suggests, it can test our love to the limit. But the rest of the campaign affirms: ‘Love is stronger than spilled gravy and baby vomit. And so is Plenty’, Director Steve Rogers said: “I just felt that Christmas is rarely represented as it really is, and I thought this was a wonderful opportunity to be a little more honest. The odd thing is, that for most of us, despite the madness, we keep going back for more, year after year. It’s a strange and masochistic reflection of our deep familial love.” Toby Allen, AMV BBDO Deputy ECD, said: “Christmas is a time of love, but it’s not all kind hearts and smiles - it’s complex, chaotic and messy” This campaign not only shows a more honest version of love at Christmas, it sets a new course for the brand and for the entire category.  

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Adding a little extra to get noticed.  Spotify Band ‘hack’ 

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Home for Christmas