GlamSquadAesthetics

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The Dos and Don'ts of Running a Successful Cosmetic Aesthetics Practice

Dos:

Provide high-quality, personalized care: Your clients should feel they are receiving the best care and attention. Could you listen to their concerns and tailor your treatment recommendations to their needs and goals?

Keep up with industry advancements: The cosmetic aesthetics industry constantly evolves, with new treatments and technologies constantly being introduced. Please stay informed and up-to-date to ensure you are offering your clients the latest and most effective treatments.

Follow all safety protocols: Safety should always be your top priority. Ensure to follow all industry standards and regulations and best practices for infection control and patient safety.

Build a strong reputation: Your reputation is everything in the cosmetic aesthetics industry. Provide exceptional care, and ask for reviews and referrals from satisfied clients to build a strong reputation and attract new business.

Maintain good relationships with suppliers and industry partners: Building strong relationships with suppliers and industry partners can help you stay informed about the latest advancements and trends and provide access to the best products and services.

Don'ts:

Cut corners on safety: Never compromise on safety protocols or use expired or unregulated products. Your client’s health and well-being should always be your top priority.

Overpromise or make unrealistic claims: Be honest and transparent with your clients about what treatments can and cannot achieve. Overpromising or making unrealistic claims can damage your reputation and harm your clients.

Neglect continuing education: The cosmetic aesthetics industry is constantly evolving, so it's important to continuously educate yourself and stay informed about the latest advancements and best practices.

Ignore industry regulations: Follow all industry regulations and standards, including advertising, patient consent, and record-keeping. Ignoring these regulations can result in serious consequences.

Rush treatments or skimp on preparation: Take the time to prepare properly for each treatment and follow the recommended protocols. Rushing treatments or cutting corners on preparation can result in poor outcomes and harm your clients.

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Coronavirus isolation

Coronavirus has all of us in social isolation and concerned about our business that is already up and running or preventing us to start a new Aesthetics business. Now should be the time to re-establish your business or put things in action to start your business of Aesthetics with all of this down time we all seem to have. If you have not already done so you should be emailing your customers and letting them know that you will be back to business soon and offer them a discounted package for your services to recreate a relationship with them and show them that you understand most of us have been out of work and you will work with them in achieving their desired results to achieve satisfaction on both ends of the spectrum.

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Cavitation & Radio frequency packages

Combining Cavitation & Radio frequency is a must. Anyone of your clients receiving Cavitation should always be backed up with skin tightening with Radio frequency. Making a package deal at a discounted rate starting with 6-9 treatments, completed weekly will give your clients the ultimate results they desire. When your client just receives cavitation they will leave feeling flabby, Radio frequency will give them a slimming feeling after each treatment.

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Sun Damage

Sun damage is a common complaint of most clients coming in to see you as they are looking for some sort of a treatment to correct the damage from the sun especially their face. The tool to use is IPL, it is true to its name, Intense Pulsed light. Treatments will be every 14 days to damage area and depending on the severity your client can see a difference after 4-6 treatments. This also depends on how your clients skin react to the IPL but it can be corrected with treatment of IPL.

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Getting signed consents prior to Cavitation/RF treatments

Starting your business in the Aesthetics industry is exciting, making sure you have all of your documents in order is essential prior to providing your first treatment. Any and all treatments you may provide to all clients requires an initial consent formed signed, this protects you in case of any misunderstanding between you and your clients. The consent will clearly state that you have explained the procedure and your client has checked off and disclosed any and all medical/physical history. Having these forms signed on the first day of any new clients will protect you and your new business for years to come.

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Radio frequency breast lifts

If your breast size is a small D and under then you are a great candidate for non-invasive Radio frequency breast lift. There is no down time and the results will last you 18-24 months, The treatment time is approx. 30 minutes, weekly and the sessions depend on how you react to the laser but in most people results can usually be seen after the first visit.

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How many treatments needed for cellulite using Cavitation

Cellulite reduction using Cavitation is the most popular non-invasive treatment to reduce cellulite in multiple areas. Most clients usually come in for treatments for their legs. They will ask you how many treatments do I need to remove this cellulite. If you are able to see the cellulite then the average amount of treatments is 12-16, if you need to pinch the area to see cellulite then the average is 9-12. It is never guaranteed that the cellulite will be reduced but that is a good time frame to tell them and this is a weekly treatment.

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Facial Rejuvenation

Your clients may come in for suggestions of facial treatments to give a glowing rejuvenating look and tightening of the facial skin due to activation of the collagen and elastin, IPL is your machine to accomplish that and more. IPL if used correctly will shrink pores, tighten the facial area, activate the collagen and elastin which will show a youthful glow.

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Noninvasive VS Invasive skin tightening

Radio frequency is the most popular non-invasive skin tightening and is permanent if your client stays within their weight range and eats a healthy diet and exercise routine, there is no down time with this procedure. Cellulite and skin tightening invasive procedure will give you immediate results but you will have some down time with pain and will return if you do not stay within your normal weight range

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Power of radio frequency VS Cavitation

When administering a Cavitation or Radio frequency treatment it is most important to give your clients ultimate results with each session. Cavitation power should always be high so the ultrasonic waves go deep into the tissue reaching the fat cells. Radio frequency is the opposite. You should always start at a low level of power and work your way up for each treatment. The Radio frequency should feel no hotter than a warm wash cloth to your client and each client differ with each power of treatment with Radio frequency.

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IPL Safety Precautions

IPL world wide is the number 1 treatment that causes the most injuries to clients. In our training we train to never put the hand-piece directly on the skin of the client to prevent injuries. The power used on clients with IPL no matter high or low can cause damage to the clients skin due to the unknown of what chemical makeup that particular client has. If you keep the hand piece on a higher power and no closer than 2 inches from the treatment area then your client will receive the desired results without causing any damage to the skin.

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Charcoal face mask

Most clients are interested in rejuvenating their face and finding different and effective treatments that give instant satisfaction. Using a charcoal face mask and letting it dry for 15 minutes then administering ND Yag gives glowing results. While using the ND Yag machine you will be able to see each area targeted on a charcoal face mask, after you see that you have hit each area ( showing a grey dot) the treatment is completed and they can come back every 14 days until the desired look is achieved

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Starting your own business in Aesthetics

Most of us always dream of being our own boss but get stuck in working for someone else at a very low pay rate and feel we need a lot more money than we have to start up a business for ourselves. It is much easier than you think. Instead of feeling you must attain all of the machines in the aesthetics industry just concentrate on ONE machine first to get you started. The money making machine you would need is a Cavitation with Radio frequency machine. This machine is a weekly treatment and most clients come in for cellulite/fat reduction or skin tightening.

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Using IPL is a great way to give your clients an automatic results with IPL. The results continue to repair days after the treatment but they will have a youthful, bright glow immediately after their treatment. With age spots reduction your client will need several treatments but usually less than 6 treatments once every 14 days. While you are providing them with age spot reduction, they receive a tightening and glow at the same time, they will leave feeling very satisfied with the way their face feels and looks.

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Post treatment Cavitation

After your client has received all of their cavitation treatments that has resolved their issues in a particular area then it is time to educate them on how to maintain their results. Instruct them to continue to drink 6-8 glasses of water daily, walk at a minimum of 3 times weekly for a minimum of 15 minutes each walk, and lastly would be their daily diet. The diet does not have to be a strict one but it needs to include eating a low carb diet, increased protein and no refined sugars…

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Radio frequency

Most clients come in for Radio frequency treatments for skin tightening and lifting. There is a large population that most practitioners do not target which is an older adult group who has lost skin elasticity and collagen in their skin and Radio frequency would stimulate the collagen and elastin in their skin and improve their skins appearance. The most common areas in the loss of elastin and collagen that is visible in this age group is the arms and legs and neck area.

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Butt lifting

OK Ladies, lets talk about saggy rears that we all need adjusting unless we are doing squats everyday. Radio frequency will create that lift your clients will love. There is a certain type of motion the operator of the RF device would use while implementing this treatment, I call it the smiley face method. This method is used in a smiley face angle throughout the lift and your customers will give you rave reviews.