Pick One: Magical Girl Show or Rom-com. You cannot be both.
Early in season four we get the episode Gang of Secrets. An episode that ends with Marinette outing her secret identity to Alya. A touching moment that sparked outrage across the fandom because it meant that Marinette had made the choice to reveal her identity to her best friend while keeping her hero partner in the dark.
This choice spat in the face of the exceptions that many fans had for the series. Thousands of pre-season-four fanfics feature moments where Ladybug and Chat Noir promise each other that they'll be the first to know each other's identities. After the Alya reveal, scores of fanfics were written to salt on Marinette's choice to tell the "wrong" person.
Most of these fics feature a betrayed Chat Noir quitting or otherwise punishing Ladybug for breaking their promise to be each other's first, thereby destroying his faith in their partnership. But that promise was never made on screen. It only existed in the realms of fanfic and, when Chat Noir finally found out in canon, his reaction was largely neutral. He never once blamed Ladybug for her choice or pushed for a reveal or even asked for the right to tell one of his friends.
So what happened here? Why did the fans have such wildly unrealistic expectations of canon? Were their expectations even unrealistic or did canon betray them? The answer to that is not as straight forward as you might think because it all comes back to one of Miraculous' many, many, many writing problems: Miraculous is trying to be both a Magical Girl Show and a romantic comedy, but those are not genres that mesh. You can only be one (or you can be a third thing that we'll get to at the end as it's the easiest way to fix this mess, but I want to mostly focus on where the anger is coming from and why the writing is to blame.)
To discuss this mismatch, we're going to do something that breaks my heart and talk about some of Origins flaws. While I love that episode and unironically refer to it as the best writing the show ever gave us, it's not perfect and its flaws are all focused around trying to set up both genres. Do note that I'm going to use a lot of gender binary language here as magical girl shows have a strong focus on gender segregation and rarely if ever acknowledge gender diversity.
Magical girl shows are shows that center on young women and their friendships. While male love interests are often present in these shows, the boys tend to take a backseat and function primarily as arm candy while the girls save the day and carry the narrative.
A great example of this is the show Winx Club. This show features a large cast of teenage girls who save the magical universe from various threats with their magical powers. Each girl has a love interest, but the boys are usually off doing their own thing and only occasionally show up for a date or to give the girls a ride on their cool bikes or magical spaceship. I don't even think that we see the guys fight or, if we do, it's a rare thing. They are not there to save the day. They are there to be shipping fodder.
Like most magical girl shows, Winx Club starts with the main character making friends with one of the girls who will eventually become part of her magical girl squad. This brings us back to Miraculous.
Did you ever find it weird that Origins implies that Marinette has no friends? She doesn't even have a backbone until new girl Alya shows up to become Marinette's First Real Friend:
Marinette: I so wish I can handle Chloé the way you do.
Alya: You mean the way Majestia does it. She says all that is necessary for the triumph of evil is that good people do nothing. (pointing at Chloé) Well, that girl over there is evil, and we are the good people. We can't let her get away with it.
This is a bizarre opening because Miraculous is not about Marinette making friends or learning to stand up for herself. If you skipped Origins and just watched the rest of the show, then you'd have no clue that Marinette wasn't close with her classmates before this year. You also wouldn't know that Alya was new in town and you definitely wouldn't know that Marinette had never stood up to Chloé before this year. So why is this here? Why waste screen time setting up elements that aren't actually important to canon?
Miraculous did it for the same reason that Winx Club did it: magical girl shows traditionally start with the main character making friends with at least one of her eventual female teammates because Magical Girl shows are all about the girls and their relationships. The boys are just arm candy.
But Miraculous isn't a magical girl show. The writers have explicitly stated that it's a rom-com and romantic comedies aren't about female friendship. They might have female friendships in them, but that's not where the focus is. The focus of a rom-com is on the romance and Origins is very clearly all about the romance.
Origins has a lot on its plate. It has to establish the villain's motivation for the first time, show us how the heroes got their miraculous, show us how the heroes first met on both sides of the mask, show us how they met their respective best friends, and show us how the heroes dealt with their first akuma. It would be perfectly understandable if this 40 minute two-parter didn't do anything with the romance. They have a full show to give us that!
In spite of this, Origins has some incredibly touching moments for both Ladynoir and Adrienette because romance is the heart of Miraculous. It is the main focus of the show. The driving motivation for both of our leads and the majority of the show's episodes. To tell the story of how their journey started without at least one of them falling in love would feel wrong. That's why we see both of them fall in love!
First we get Chat Noir giving his heart to his bold and brilliant lady, then we get Marinette's heart being stolen by the shy sweet boy who never once thought to blame her for her snap judgement of his character. We even get a touching moment where Chat Noir inspires his lady to accept her role and be Ladybug, leading her to boldly face their enemy and call him out:
Roger: I have a new plan, unlike you! Move aside and let the pros do their thing. You've already failed once!
Ladybug: …He's right, you know. If I'd captured Stoneheart's akuma the first time around, none of this would have happened! I knew I wasn't the right one for this job…
Cat Noir: No. He's wrong, because without you, she'd no longer be here. (they look at Chloe) And because without us, they won't make it, and we'll prove that to 'em. Trust me on this. Okay?
Ladybug: Okay.
I love this moment, but it does lose a little of its power when you remember that we had an Alya-driven variation of this exact same thing five minutes prior:
Alya: HELP!!
(Marinette suddenly gets filled with courage. She gets the case out of Alya's bag and puts on the Miraculous. Then, Tikki appears, happy to see Marinette again.)
Tikki:(raising her arms) Mmmm!
Marinette: I think I need Ladybug!
Tikki: I knew you'd come around!
Marinette: Well, I'm still not sure I'm up for this, but Alya's in danger. I can't sit back and do nothing.
This scene initially confused me because - if Miraculous is a rom-com - then why would you make Alya the reason that Marinette became Ladybug? Why wouldn't you have Chat Noir be the one in danger so that Marinette chose to fight because of her love interest and then encourage that bond with the later scene of him encouraging her? Why split the focus like this? Why give Alya so much attention?
In case you haven't figured it out, it's because Origins is trying to establish two different genres of show. Two genres that will continue to fight for the rest of the series (or at least the first five seasons).
Why is Alya the one to shake off the nightmare dust and inspire the others during the season five finale? Why is Alya the one that Marinette trusts with all of her plans while Chat Noir is kept in the dark? Why does Alya and Marinette's friendship get so much more focus than Adrien and Nino's? Why was Alya the only temp hero who got upgraded to full time hero?
It's because Alya is Marinette's second in command in a magical girl show and magical girl shows focus on female friendships while the boys are just there to be cute and support the girls.
Why do most of Marinette's talks with Alya focus on Adrien? Why is Chat Noir the only other full time holder of a Miraculous for the first three seasons and then again for the final season? Why do Marinette's friends become more and more obsessed with Adrienentte as the show goes on? Why is the love square's identity reveal given so much more narrative weight than any other identity reveal?
It's because Miraculous is a rom-com and the love square is our end game couple, so of course the story focuses on their relationship above all else!
Are you starting to see the problem?
Circling back to our original question: no, it was not unreasonable for the fans to expect that the Alya reveal would have massive negative consequences for Ladynoir. That is what should happen in a rom-com and Miraculous is mainly written like a rom-com. But the writers are also trying to write a magical girl show and, in a magical girl show, Alya and Marinette's friendship should be the most important relationship in the show, so it makes perfect sense that the show treats the Alya reveal as perfectly fine because the Alya reveal was written from the magical girl show perspective.
When it comes to Miraculous, if you ever feel like a writing choice makes no sense for genre A, re-frame it as a thing from genre B and it suddenly makes perfect sense which is fascinatingly terrible writing! It's no wonder there are people who hate the Alya reveal and people who will defend it with their life. It all depends on which genre elements you've picked up on and clung to. Neither side is right, they've both been set up to have perfectly valid expectations. Whether those expectations are valid for a given episode is entirely up to the mercurial whims of the writers!
At this point, I don't think that we can, the show is too far gone, but if someone gave me the power to change one element of Miraculous, that element would be this: scrap both the magical girl stuff and the rom-com stuff and turn Miraculous into a team show where the friendships transcend gender.
At this point, I've written over a quarter of a million words of fanfic focused on these characters (the brain rot is real) and one thing I've discovered is that it is damn near impossible to keep Adrien and Alya from becoming friends. They're both new to their school while Marinette and Nino have gone to the same school for at least a few years. Alya and Adrien are both obsessed with Ladybug plus Adrien is a natural hype man who loves to support his friends and Alya loves to talk about her blog. Alya is dating Adrien's best friend. On top of that, Alya, Adrien, Nino, and Marinette are all in the same class, meaning that they pretty much have to be spending time together five days a week unless French school don't give kids a chance to socialize or do group projects. If so, then judging them for the first issue, but super jealous of the latter.
Given all of that, why in the world is does it feel like Alya is Marinette's close friend while Adrien is just some guy who goes to Alya's school? Along similar lines, while canon Marinette barely talks to Nino, I've found that Marinette and Nino tend to get along smashingly, especially if you embrace the fact that they have to have known each other for at least a few years.
If you embrace this wider friendship dynamic and scrap the girl squad, replacing it with Alya, Adrien, Marinette, and Nino, then the fight for narrative importance quickly goes away. It's no longer a question of is this episode trying to be a magical girl show or a rom-com? Instead, the question is: which element of the friend group is getting focused on today? The romance or the friendship?
A lot of hero shows do this and do it well. I think that one of the most well known examples is Teen Titans. That show has five main characters and the focus is usually on their friendships, but there is a very clear running romantic tension between the characters Robin and Starfire with several episodes giving a good deal of focus to their romance. I'd say that this element really starts in the show's the 19th episode - Date with Destiny - and it all culminates in the movie that capstones the series: Trouble in Tokyo. The character Beast Boy also gets a romance arc and, while it's more short lived, it's further evidence that you can have strong romances and strong friendships in the same show and even the same episode. You just have to own the fact that boys and girls can be friends with each other, a very logical thing to embrace when your show has decided to have a diverse cast of heroes instead of imposing arbitrary gender limitations on its magical powers.
I couldn't figure out a way to work this into the main essay, but it's relevant so I wanted to quickly point it out and give you more to think about re Origins. Have you ever found it weird how Origins gives both Adrien AND Marinette the "I've never had friends before" backstory and yet wider canon acts like Marinette has this strong amazing friend group while Adrien doesn't seem to care about making friends and instead focuses all his energy on romance? Why give both the protagonist and the supposed deuteragonist this kind of origin if it's not going to be a major element of the show? It makes so much more sense to only give one of them this backstory and then focus that person's character arc on learning about friendship.
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