ArtRank™ ranks emerging artists using qualitatively-weighted metrics including web presence (verified social media counts, inbound links), studio capacity and output, market maker contracts and acquisitions, major collector and museum support, gallery representation and auction results.
Ew, what's that smell? That, my fellow students, tumblrs, and WWW, is the smell of straightforward art world commodification. No shame. ArtRank is a freshly born website just this year that with the use of algorithms hopes to predict the general market values, or sellability/purchasibility of current contemporary artists' work on the market. There are six blatantly displaced rows of ranksings:
Buy Now < $10,000
Buy Now < $30,000
Buy Now < $100,00
Early Blue Chip
Sell Now (peaking)
Liquidate (down)
dis Magazine emailed a number of curators, artists, and critiques who appeared on the list, with varying responses. Most were critical of the power of influence that such a list could generate within the worlds of art markets, and values of then placed upon potential sales.
Korakrit Arunanondchai’s reply asked for cultural producers to be responsible for the power that they possess to generate values and change culture. “You help make collectors look at artists like stocks and you take away the potentiality of a valuable discourse that could arise from certain artists.”
Rob Horning said that “it offers people without money a scoreboard for a sort of fantasy baseball of contemporary artists, and reinforces the idea that contemporary art is essentially about monetary competition rather than “expression.” He goes on to conjecture that ArtRank is actually an overt project to discuss these very concerns about the art market and the game of prestige is put on display and trying to be upheld as an honest venture. His comments become more critical about those who have money, and those who don’t, being the rich are actually the creative force behind the artists that the contemporary art world so admires. Instead this art is just a tax break for the extremely rich.
ArtRank, whether it is an evaluation of value for aid in the purchasing knowledge of the wealthy, or if it is trying to actually point out everything that could be wrong with that, something about ArtRank stinks and it has to do with attempt to succinctly commodify the personhood of an artist as a brand and their value of production. Ultimately, as we've discussed this term, one should always be skeptical of the art markets and the connection of gross commodification of any and all possible "expressions".
















