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Happy Halloween from GNGF! We all love Halloween, but some people have taken it a little too far....

#Halloween #lawfirmmarketing #law #legalmarketing #gngf

Tidbits from our very own Jabez LeBret

Check out our infographic on the Demise of Facebook Organic Promotion, by our SEO guru Andy Lunsford!

GNGF supported the Cincinnati Red's game this August #reds #lovemycity #gngf #getawesome

#cincinnati #reds #lovemyjob #gngf #legalmarketing

The GNGF team recently took the #ALSIceBucketChallenge! Have you taken the challenge yet?

#als #als ice bucket challenge

GNGF is proud to serve clients from coast to coast! #getawesome #lawfirmmarketing

Where in the World is GNGF? - by Chase Howell at http://gngf.com/world-gngf/

New Post has been published on http://gngf.com/world-gngf/

Where in the World is GNGF?

At GNGF, we’re proud to serve clients from coast to coast! Below is a map of our current client reach…and it’s continually growing!

Warning: Check Your Gatekeeper - by Danielle Kokochak at http://gngf.com/warning-check-gatekeeper/

New Post has been published on http://gngf.com/warning-check-gatekeeper/

Warning: Check Your Gatekeeper

A gatekeeper is meant to keep unwanted and unimportant calls from distracting and disturbing you during the workday, when you are helping a client or preparing for court. But what if your gatekeeper is keeping the potential clients you want from coming in?

When a potential client calls your office for the first time, he or she will encounter the gatekeeper, who acts as the first impression of your law firm and decides whether to put the call through to a lawyer in the office. Unfortunately, your gatekeeper may not always recognize when a caller is in need and has a potentially lucrative and important case. He or she may not transfer the call. Worse, he or she may put a client on hold and then forget to transfer the call, effectively discouraging that person from calling your office again.

As an attorney, you know exactly when a person’s call is worth listening to, but the person you’ve hired to manage the office phone lines may not. We recommend that you have a conversation with your gatekeeper about which calls to put through and which to deny, specifically. Make sure to periodically check with him or her about the calls that your firm is receiving.

July Social Media Trends - by Danielle Kokochak at http://gngf.com/july-social-media-trends/

New Post has been published on http://gngf.com/july-social-media-trends/

July Social Media Trends

# Pinterest has an up-and-coming advertising program: the site has introduced the opportunity for businesses to promote pins. The program also gives analytics information regarding which pins are getting attention and driving engagement.

# Yelp is giving consumers the opportunity to communicate with business owners in a new way, with the introduction of messages. A message link placed in the business’s contact information gives potential customers the opportunity to type their query.

# The amount of small business pages on Facebook continues to grow. Facebook recently announced that more than 30 million small business pages are active, and a “boot camp” campaign will teach businesses better ways to use Facebook for marketing.

Success Story: We're #1 - by admin at http://gngf.com/success-story-1/

New Post has been published on http://gngf.com/success-story-1/

Success Story: We're #1

Solid, trustworthy resources are hard to find. And just like your favorite jacket goes out of style, your once-reliable resources can become outdated. Let’s face it: using last year’s digital marketing book can be detrimental to your success.

Knowing this, we take the time to update our book, Online Law Practice Strategies: How to Turn Clicks into Clients, every year so that you have the most current information about the dynamic world of digital marketing for law firms.

This year, we released the third edition of Online Law Practice Strategies: How to Turn Clicks into Clients, and the book recently hit #1 on Amazon in both the Legal Profession and Marketing Textbooks categories.

Because we wanted to ensure that our clients had the most up-to-date copy, our e-book was also offered on Amazon, free of charge. Many people took advantage of this offer and downloaded the e-book. In fact, almost 1,000 people did.

We’re very excited by the continued success of our book (this is the third time that it has hit #1). If you have questions about the third edition, don’t hesitate to contact us!

Did you miss the chance to download the free e-book? Follow GNGF on Facebook, Twitter, LinkedIn, and Google+ and look out for future promotions.

Panda 4.0 Penalizing Low-Quality Content - by admin at http://gngf.com/panda-4-0-penalizing-low-quality-content/

New Post has been published on http://gngf.com/panda-4-0-penalizing-low-quality-content/

Panda 4.0 Penalizing Low-Quality Content

Back in May, Google announced that it was working on another Panda update that would be “gentler” and would likely benefit small businesses.

Panda acts as an algorithmic filter, preventing low-quality, “thin” sites from ranking highly. Google has made many updates to Panda in the past, with each update designed to further Google’s goal of ranking the highest quality sites—those with the best content and user experience.

The latest Panda update was recently released, and the impact is greater than many expected, affecting about 7.5 percent of search queries. The update targeted sites with content that is spammy, duplicate, or otherwise low quality, and these sites dropped in the rankings. As a result, sites that have good content have risen in the rankings to take the place of spammy sites.

If you’ve seen a significant drop in your rankings recently, it could be attributed to Panda.

The majority of law firms would not purposefully write content that was duplicate or low quality. So how would your firm have bad content? Most likely, a previous vendor wrote low-quality content for your site. This content might have skated by in the past but is now triggering Panda’s filter.

If your site has fallen in the rankings because of Panda, there are a few things to do to remedy the situation. You can remove or rewrite the low-quality content and work to counteract the damage by cleaning up any SEO issues on your site.

If your site has benefitted from Panda, however, break out the champagne glasses and celebrate!

USA vs. Ghana: Facebook's Winner - by Chase Howell at http://gngf.com/usa-vs-ghana-facebooks-winner/

New Post has been published on http://gngf.com/usa-vs-ghana-facebooks-winner/

USA vs. Ghana: Facebook's Winner

Does Ghana or the U.S. have more pull on Facebook’s soccer stage? Find out as GNGF explores the stats before these two teams take the pitch this evening.

June Legal Trends - by Danielle Kokochak at http://gngf.com/june-legal-trends/

New Post has been published on http://gngf.com/june-legal-trends/

June Legal Trends

# Instagram, Tumblr, and Pinterest are going to be the next big thing for marketing businesses and services. As fun, interactive image-based platforms, these social media sites are what more and more people are using every day.

# Facebook is testing a new iOS feature that shows users related information after they check in to a location. This means that posts related to that specific area will be popping up, so continue creating content relevant to your location!

# Google recently released a major new update to Panda 4.0. Changes have been made to how Panda identifies sites with poor quality content: the algorithm is much more sophisticated than before. If youre content isn’t good, it won’t be ranked.

Photo Credit: Satyrika via Compfight cc

Warning: Where does your email live? - by Kelly Ament at http://gngf.com/warning-email-live/

New Post has been published on http://gngf.com/warning-email-live/

Warning: Where does your email live?

Do you know where your business email lives? This likely isn’t something you’ve ever considered, but what type of server hosts your email is incredibly important.

There are multiple types of servers that can host your email; however, we recommend that your email reside on a server dedicated to hosting emails. This server should also be separate from the one that hosts your website. Why?

Web servers are notorious for being attacked, which means that they are more likely to go down than email servers. If the server that hosts your website goes down, this means that your website will also go down. If your server goes down—and it hosts both your website and email accounts—you won’t be able to visit your website or send emails to your staff, your clients, or the courts until the server is operational again.

Having a separate server for your firm’s email accounts has the benefit of being more secure and of allowing you access to your email even when your website server is down. If you have your email accounts on the same server as your website, consider making the switch. A good alternative to this would be Google Apps for business (what the GNGF team uses).

Should You Rebrand Your Law Firm? - by Haley Biel at http://gngf.com/rebrand-law-firm/

New Post has been published on http://gngf.com/rebrand-law-firm/

Should You Rebrand Your Law Firm?

Think about your business. Who are your current clients? Where are they living, what is their occupation, and what kind of car do they drive?

Does your current marketing strategy reach out to the clients that you’re trying to communicate with? Do your website and logo plainly resonate with them?

If you find yourself not having the answers to these questions, or not liking the answers you currently have, it might be time to rebrand. Taking a step back to assess your values, target audience, and overall unique selling position (USP) may be the laser-focused direction that your company is in need of.

At GNGF, we implement a thorough branding process with each client to determine the exact definition learn about their firm and their target audience. It is important that every attorney be able to clearly define the following about his or her firm:

Vision: What makes you unique?

Mission: What needs require addressing?

Essence: What do you stand for?

Personality: What characteristics make up your identity?

Position: Who is your ideal client that you are trying to reach?

Take some time and make a meeting for you and your business partners. By dedicating a block of time (you won’t regret it) to write down your ideas, you can see if the firm needs to adjust the path it is currently taking.

The goal of every marketing strategy is for the right law firms to be connected with the right clients. Your business is important, and so are your clients’ legal issues. By reassessing your branding, you can connect the right people and establish useful relationships.

Success Story: SIMEngage - by Chase Howell at http://gngf.com/success-story-simengage/

New Post has been published on http://gngf.com/success-story-simengage/

Success Story: SIMEngage

The landscape of digital marketing is constantly evolving. To help us continually ensure the our clients’ online presence is highly effective, we recently attended, presented at, and sponsored the SIMEngage conference in our hometown of Cincinnati.

Social media and Internet marketing thought leaders from across the nation spoke at the one-day event, the most successful digital marketing conference to come to the Queen City. Speakers such as Google’s Adam Singer, HubSpot’s Anum Hussain, and AimClear’s Marty Weintraub presented alongside our own Mark Homer and Jabez LeBret.

The conference offered a few great takeaways that you should consider when building and adapting your online marketing strategy:

For most local businesses, pay-to-play is now a requirement for social media success. Organic social media reach, especially on Facebook, is steadily declining.

Search, social, and public relations are all converging. Include the input of each team when discussing your overall marketing strategy.

More consumers are searching—and interacting with businesses—on their mobile devices. Your mobile website should be considered as important as your desktop platform—not an afterthought.

At GNGF, we’re implementing these new strategies—and more—every day to help our clients obtain success in an increasingly competitive market.

The Demise of Facebook Organic Promotion - by Andy Lunsford at http://gngf.com/demise-facebook-organic-promotion/

New Post has been published on http://gngf.com/demise-facebook-organic-promotion/

The Demise of Facebook Organic Promotion

Facebook has long been the reigning king of organic, social outreach. All it took to market your law firm to potential clients was 5 minutes of your time each day and keeping your Facebook fans engaged.

According to a recent study released by social@Ogilvy, we appear to be approaching “Facebook Zero,” where organic reach of the content that brands publish on Facebook is effectively 0%.

But what does this all mean for lawyers trying to market on social media? The digital marketing industry has declared that we now live in the age of “pay to play.” Check out our infographic displaying how promotion on Facebook has changed:

In 2012, Facebook restricted the organic reach of content published from brand pages to about 16 percent, reducing it to an even lower number in December of 2013. In February 2014, organic reach hovered around 6 percent.

Organic reach for large pages with over 500,000 Likes hit an all time low of about 2 percent in February. In addition, sources from Facebook are unofficially advising community managers that their organic reach will decrease to zero in the near future.

Promoted posts are more valuable than ever. While others are lamenting the change in sites like Facebook from owned media to paid/earned, the smart marketing agencies will act quickly and seize the opportunities to act on Pay Per Click (PPC) marketing to help clients dominate in their industries.

At Get Noticed Get Found, we have already started working with our clients to implement more paid media into their marketing strategies.

Our advice is to act quickly while others are still coming to grips with the changes in Facebook organic promotion, that way your competitors will be playing catch-up, leaving you in the best possible position to market to your potential customers.

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