Common mistakes made by Magento store owners
In order to promote your Magento store it is important to take into account many factors that directly influence the traffic and popularity of the resource. We would like to review common mistakes made by the online store owners. 1) Lack of Product Description Sometimes, store administrators forget to describe their products. Basically, this concerns small stores, e.g. those selling souvenirs, gifts, knick-knacks. Do not forget that products description directly influences the site promotion in the Search Engines. Use keywords and phrases that bind the combinations of words to the actions. 2) Manufacturer's Description If your store is not the only one offering products of a certain manufacturer then it is necessary to change the product description. Often the manufacturers do not make any efforts to create individual descriptions for their partners. In order not to be added into the Search Engine filters, make sure that all materials are unique. 3) Lack of Product Overview It is very bad if there is no product overview on the website. Pay attention to the fact that GoMage site has demo sites demonstrating the work of all extensions which is very comfortable for customers to test what they are going to buy. This variant is appropriate for any kind of products. So, you need to place the product overview including video and pictures. 4) Ignoring the Search Demand during the Text Creation If you want to promote your site in Search Engines, you need to fill in the description, title and short description data of a product. In order to be optimally ready for the index, use the keywords in the headers and create the subheadings with a certain hierarchy if it is possible. 5) Non-unique Title One of the most widespread issues of big trade platforms is the same title tags. Remember that each non-unique title is a direct way to Google filters which redirect such pages to Supplemental. 6) Lack of Speaking URLs They are also called understandable URL addresses. It's more intended for Search Engines than for usability. It is more comfortable to look through the tabs with the products and index the pages if they are defined with understandable words and not with collections of numbers. 7) Lots of duplicate content In no case you should repeat the content because it is also an unpleasant factor for visitors. Many online store administrators think that a customer should access the site and simply buy a necessary thing. But more than 80% of customers want to read about it as much information as possible. Please do not forget to specify how your products differ from your competitors’ ones or the analogues on the site. If you need any consultation or help regarding the site analytics, you can contact our GoMage specialists directly, they will be glad to assist you.