Oh My, Oh My, Oh My Girl
So B1A4′s sister group has been active for over a year now and I just can’t help but notice how tailored and great they are as a group which proves why they’re steadily gaining popularity with each comeback. They follow the same formula that WM Ent did for B1A4 - Steady Promotions + Different Comeback Concepts + Expose Each Member to Different Aspects of the Industry (Variety, CFs, etc) = Successful Group
They've had 5 promotional singles within the past year; 4 singles + 1 follow up song and each comeback sounds different from the last one with the concept changing almost 180 degrees, however, my theory is that it’s actually just a single concept all in all. I can’t explain how genius it is to tailor the lyrics, music video and choreography that it all reflects their message every comeback.
Concepts:
Cupid Song+MV: “I’m shooting with all my heart...” “Hey Cupid has shot my heart...” The song is upbeat and has that cheerleader-ish kinda vibe that kinda reflects a heart beating fast - you know... that kind of adrenaline when you’re in love :P So it totally reflects the message of the lyrics. The lyrics also relay the message of how the fans/people would fall in love with them, miss them and see them differently... It must be love? ‘Everything looks different overnight’ - Yes and so after that OMG was born and they've been gathering fans ever since that fateful night. 0:19 - Jiho points here fingers like a gun at ‘I gather my heart and shoot’ 0:23 - ‘You’ll have a sweet dream’ - shows the girls in a bedroom with most of them sleeping 0:24 - Binnie was kinda feverish - love fever anyone? 0:40 - Now everyone feels the same XD **There are portions of the MV where they take the concept literally with the wings and the bow & arrow. 1:19 - So what does Cupid do? Go to town and play match maker, so the girls did so Choreography: Shooting Arrows, literally CUPID.
Closer Song+MV: They try something different here. It’s like a dance ballad but not quite. It’s still dance pop but the sound is just so melancholic and heavenly to point which may also be a reference to the ‘heavens’ when they include lyrics such as ‘Shooting star grant my wish’ ‘The moon is shining at me’ ‘I’ll send my heart on the star’ ‘Out of so many constellation signs’ ‘Milky Way is on’... This ain’t a love song... It’s a song about ‘heavenly bodies’ loljk. But wait, speaking of heavenly bodies... there’s also a sun reference; ‘I pray it gets to you before the sun erases’. In reference as to why the MV setting is night because the sun is gone and better portray why there’s a the star, the moon and the constellations in the lyrics. They’re also asleep because of the golden apple but wait, let’s look into it a bit deeper. They’re actually dreaming... of what? Being closer... to you Oh My Miracle. The sun represents happiness when they we’re all awake and together while the night represents dreaming. The stars on the other hand would be the vessel for their wishes to wake up and become closer as they became trapped in their dreams when they ate that golden apple. Choreography: Choreographer is genius enough to incorporate the constellations through each formation... why? There’s a line by the end of the song that they mention the word constellation as well as star and moon, witty ain’t it?
Liar Liar Song: Yet again they stay true to the concept with this one. Liar Liar would symbolize lies, OBVIOUSLY. They do this in different way throughout the MV; Gossip, Pinocchio and Day dreaming are somewhat literal and abstract symbols of lies. Gossip or rumor is something that gets passed around but it’s not entirely true, Liar Liar. Pinocchio is a wooden puppet that likes to lie and in return his nose would grow longer. Day dreaming is like imagining something you want to happen/do and yet it’s unreal - it’s a lie. The song is very quirky and fun which is a contrast to their previous release. The first two songs summarized how they wanted to fall in love, be in love and stay in love but with this third release... yep, it’s still the same. ‘So you think I kinda like you, think you can get me?’ ‘I think so’ so they’re prolly already in love with this Liar Liar ahem Gongchan ahem but they’re playing hard to get.
0:03 - Yooa would close the door and barricade the girls inside but later on Jiho would try to open the door (1:03). This is such a genius way of portraying ‘playing hard to get’ with the MV. You want to be in love/be loved and yet you block it out but deep inside you’re struggling to reveal the truth. 0:15 - Yooa wakes up in a bed ‘All night I toss and turn in my sheets’. The bed would later symbolize a ‘sea of imagination’ 0:18 - You probably get my point right now. 0:25 - Hyojung sings the lines ‘Let’s make it a secret’ and shows the other members whispering to each other - let’s spread the gossip like wild fire until all members get suspicious of each other lol 0:51 - Ohai Gongchan 1:11 - Pinocchio makes a special appearance in the form of a Binnie XD Okay now this is just shflkjhasdhlsgjlsj so I kinda think that Binnie looks a little like Gongchan and Gongchan being the Liar Liar here makes him Pinocchio and then they make Binnie wear the makeshift long nose is just WOW, WM Ent gets me. <3 1:28 - Jine sings ‘I’m a lone whale in the pink ocean’. Now things get REAL. Pink ocean in reference to the album of their Third Mini Album - Pink Ocean and the whale... If you've never watched Pinocchio (animated or not), there’s a part in the story that Pinocchio would get swallowed by a whale in the ocean. This may mean that OMG being the whale would want to swallow Pinocchio or in other terms they all want Gongchan Pinocchio for themselves. Then later (2:16) Mimi tells us all about it. 2:01 - ‘One Grand Ocean’ remember that the ocean is just imagination? Well Jiho and Hyojung would get that by soaking in the tub and sinking one’s head inside a fish tank.
Choreography: The dance is just playful and let’s not get into the styling here... the roller shoes is kinda like a pun to the lines ‘waves of fun, an emotional roller coaster’ then they dance like they are rolling through the waves in Arin’s part for the second chorus. The point dance when they make and L with both hands and wave it on their heads like they’re horns in reference to Liars. Windy Day Song+MV: Windy Day - Literally a Windy Day setting. The song and the MV are refreshing and new. This would be the first time since their debut that they’ve shown us an MV that’s outside the studio and into a vast field, a henge maze, the woods, and the road even. The song starts subtle same as the MV with the flying kite and the flowers being blown by the wind. ’They say really valuable things cannot be seen’ - We can’t see wind yet it’s valuable, there’s oxygen and other type of gases excuse the nerd. Like the wind, we can’t see our feelings but our emotions are important to us and when we get to that point where our feeling are at a certain height we get that airy feeling and we just want to burst out - hence the sudden gusts of wind throughout the MV. The song is kind of broken apart into three distinct portions: The soft and slow ballad-ish part - The warm feeling The updbeat chorus - Spring is here The dance break with Middle Eastern synths - All hell has been released AKA Windy Day, the dance is just UGH. 0:58 - ‘When I think fo you the trees shake’ Oh hello there trees. 1:55 - ‘Is it spring, has it come to me’ Jine and Hyojung in a field of flowers, oh spring fever come to me. Choreography: The dance, much like the song is broken into three portions. Slow and detailed - Closer anyone? Upbeat chorus - Liar Lair/Cupid Dance Break - Step by Step was the only other song with a legit dance break
Now, before I get to my actually theory of why OMG has a single concept all throughout, let’s talk about Miracle. Miracle - The fan name for Oh My Girl fans. A miracle is something that can’t be explained by natural or scientific laws... when we see a miracle we go OMG... A miracle is something that’s magical and something out of a fantasy in a sense. This ties it altogether... OMG’s actual concept is really fantasy and fairy-tales.
Why have I gotten to this conclusion? Cupid is the son of Venus, the Roman goddess of love. Cupid is the god of desire, attraction and affection. The debut concept is all about the mythology surrounding Cupid and how it normally gets portrayed in mass media, hence, ‘playing cupid/matchmaker’
The shooting/pointing dance will be carried over to Closer, however, in a slightly different manner.
The bed and sleeping, would be carried over to all concepts up to Windy Day which would symbolize dreams, comfort and wishes.
Cupid Mini-Album photoshoot would use pinwheels as props - Windy Day would have pinwheels in the lyrics.
The pointing of a hand like a gun - Jiho would do it for the gun scene in Windy Day.
Closer introduces constellations and star signs. Very scientific yet fantasy like at the same time. Wishes and dream come trues are common elements of a fairy-tale. With Closer, they really get into the fairy-tale concept.
With this comeback they start bombarding us with a lot of easter eggs.
Eating a Golden Apple and falling into a deep sleep + the Mirror that would transport Yooa to another timeline when she touches it - Snow White
Travelling in time and the chronos reference reflects ‘Through the Looking Glass’.
Binnie in a Red Hood + Yooa getting on the Boat - Red Riding Hood
They introduce the Alice in Wonderland concept here when they have a tea party (in the flashback before they ate the golden apple), note the fancy hats + long table + forest like setting.
There’s a deer which would prolly grow up and become the deer in Windy Day lol
Liar Liar would incorporate past concepts and introduce new ones to tie up the fairy-tale concept.
Pinocchio and the Whale that swallowed him would be based on the lyrics and the video
Alice would make a cameo thanks to Arin’s shirt
Yet again another tea party, however, no tea but the setting is still kinda twisted reminding us of the original Alice in Wonderland with reverse stairs and such.
Seunghee’s dress is like Belle’s (Beauty and the Beast) but it’s yellow instead of blue, however, when Belle breaks the spell of the Beast she wears a yellow dress by the end of the story.
Yooa is like Dorothy from the Wizard of Oz with the twin braids, red hair and the magical pair of red shoes.
Jine on the other hand is like Wendy from Peter Pan but the bow on her head is pink instead of blue.
‘The clock is leaning already. I’m somewhere between dream and reality’ in reference to Closer with the clock, dreams and reality.
Windy Day would still continue Alice but we see all concepts thus far come together with this song.
The setting is Spring and the sun is out. In Closer it was night but they were longing for the Sun or for the Sun not to go away.
Seunghee and Arin having a tea party, the forest, over the top table decorations and the hats - Alice
Yooa and Hyojung in the forest + Hyojung in Red - Into the Woods
Hyojung + the Mirror in the forest + being the Visual of the Group - Snow White / The Huntsman
‘My face gets red before I notice it’ in reference to Cupid where they get red and feverish
When Yooa opens the box, a wind unleashes. This could be a reference to Pandora’s Box which unleashes all the evil inside but contains Hope. Another mythological reference since Cupid.
Mimi, Binnie, Hyojung and Jine in the fields with the hipster feel kinda gives tribute to Coachella which celebrates different genres of music. Do I need say more why this song kinda sounds like it covered every other genre out there?
Hyojung shoots the deer and in return they all get antlers by the end of the MV - common concept of shapeshifting/morphing in fairy-tales and mythology.
Mimi with the umbrella - she may have already teased Mary Poppins before it was announced that it was getting a remake lol
Doesn’t the styling for this comeback just remind you of Esmeralda the Gypsy from the Hunchback of Notre Dame? The silhouettes are identical but OMG does it with a single color per performance.
This is the concept where they actually wear crowns/tiaras during performances, can’t it get more magical and fairy-tale like than that?
I just can’t express how this group has grown and how they amaze me. So excited for another comeback and it makes me wonder how WM Ent is preparing for a B1A4 comeback too! WM hwaiting~
Until the next comeback~
