GoodBrew @goodbrw - Tumblr Blog

brewery.goodbrew.net is a free platform that helps breweries reach more beer lovers. Over the next couple weeks we will be busy trying to get GoodBrew past the review process and into beta testing. In the meantime, we could really use your help in spreading the word and asking your favorite brewery to claim their free page. Content is king, that's why we have designed GoodBrew to partner with breweries and users to eventually build the best database available. Thank you for your help and if you would like to join the team for beta testing you can do so at www.goodbrew.net - cheers! http://ift.tt/1G92kZ2

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The GoodBrew shirts have arrived via our friends at CHUX and we will be shipping them out tomorrow. Thank you all whom contributed and we hope you love your shirts! We can't wait to see them out in the wild. - cheers http://ift.tt/1D26weW

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What's your starting lineup for SuperBowl Sunday? http://ift.tt/1z2NjqL

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Survey Results

We appreciate everyone who participated in the survey, your answers helped to solidify some of the goals and features we will be offering right away in the first version, it also help solidify the direction we plan on heading in the near future. But, it also revealed that we may not be for everyone. It's hard to say things like that about a product that you're building because if fulfills a need you've seen, but it's true that we might not be for everyone, and we have to be okay with that.

How we can help you do the things you're already doing but hopefully better.

The two largest topics discussed were organization and social interaction. These seem to be very important to you and they are to us as well.

Organization

This is what we are most excited about. GoodBrew will offer you the ability to track and organize your beers any way you want. We offer some traditional lists: Favorites, Wish List, and even a Dislike List. But we also go a step further and offer you Custom Lists. We also keep track of everything you mark 'Drank', and every place you've 'Checked In.'

Social

We noticed a lot of people talking about interacting with friends socially. This is another feature we are really excited about, but took a different philosophical approach with. Our app is not about finding new craft beer enthusiasts, it's about helping you interact with the group of friends you already have that are into craft beer. We like to think of GoodBrew as a micro-social network. Micro in that it is about you and the group of friends you have already that are interested in craft beer. We're not trying to be Twitter or Instagram and help you get your friend/follower counts up. We are about real interactions over beer. We have a social feed that shows you beer, your friends, what you are drinking, how they are organizing it and where they are finding it. We also give you the ability to Recommend beers to friends because we believe you know best what your friends will like.

How our app may differ from your expectations.

Ratings

Rating things is a big deal for most apps that deal with food products these days. It is an easy way to simply and quickly get an idea of what the average feeling is on a product. Our approach to discovery is a bit different. We feel like an average rating of something isn't a very good way to determine whether something is good, worth trying or even a way to remember if something was good. We agree that there needs to be a way to do all this and this is why we offer Tags. Tags are a little more involved than simply picking between 1 and 5 stars but it gives users the ability to record why they liked (or didn't like) a particular beer. You can put a beer in your Favorites but if you don't record why you put it there, it won't be of any real use to you. Rating is easy to quantify, and everybody is doing it but it doesn't make it a good system just because everybody is doing it. We will go more into this subject in a later post. All this to say that we are still in development of new ways to help users quickly and simply remember their beers. At the same time we are committed to treating each beer with the respect it deserves as art.

Badges

We wouldn't normally talk that much about this one but it got enough people talking about it in our survey that we thought we'd quickly address it here. There are a couple of philosophical differences between us and other apps on the market currently. Our app is designed to be a tool, tools aren't enjoyable because they have a bunch of entertaining options for getting users motivated to use them, they are enjoyable because they perform their task well. This is our goal, to create a tool that performs well. If this is not enough for all craft beer enthusiasts, if they need a reward system to keep them coming back to use the tool, than we're cool with that and there's an app for you already out there.

In Conclusion

Consider this first version a foundation upon which we would like to build all kinds of great and useful features. Our goal with beta testing is to make sure we get the foundation correct. So, if you're not currently signed up for beta testing and would like to join in please do so now.

Also, if you'd like to keep in the loop about what's going on around here please subscribe to our blogs mailing list below.

Only 9 days left to help a brother out and every dollar counts, Thx and cheers! http://ift.tt/1riI13p http://ift.tt/1AQbTu6

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We are only a couple of weeks away from beta testing and we still have some spots available. Join the team: www.goodbrew.net http://ift.tt/1AGaIxc

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It's not Christmas or our Birthdays, but apparently we've been good! #spottedcow http://ift.tt/1ADXt2N

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2. What's so different about us? Discovery (Part 2)

Discovery

Last post we gave you a broad overview of how we distinguish ourselves, feel free to check it out here. In this post we'd like to break down some of our main features.

In this post we will be discussing Discovery. There are a lot of different ways that an app can help a user discover new craft beer. We help you discover new beers in a couple of ways.

Search

Search in an of itself isn't all that original, I would probably go so far as to say that if a craft beer app didn't have some kind of search functionality it probably wouldn't stay on your phone that long. We had a desire to create a search that was both simple to use and extremely useful. So, we split our search function into two categories: Beer and Breweries. We wanted to give you the ability to search anyway you wanted within these two categories, so, we give you the ability to search by brewery within the beer search and by beer within the brewery search. Each will bring up different results, the beer search bringing up beers by brewery and the brewery search bringing breweries with those beers etc. Of course you can search by beer style as well as specific beer names as well.

We also had a desire to bring local to the front of the line. So we've created a split search result within the two categories of beer and brewery search. Locally brewed beer shows up first and then beer drank locally, which would include beer that is not locally brewed. Our goal was to empower you to be able to search anyway you wanted to and get the results that you are looking for. One of the reasons we chose to do it this way is because searching for craft beer can be complicated. We want to show you accurately what is around you as well as give you control of what shows up. Everything in our search results will show up in geographic order so you can easily find what your looking for.

Map

We added a map to our discovery tool so that your search results can become visual quickly. Within our map you can click through to the breweries profile page or get directions.

Socially

We have this assumption that you care more about what your friends think than some random people you've never met. This is at the heart of our social discovery tool. Because of this assumption we've created a discovery tool that allows you to see only your friends activities... your real friends. We designed the app in a way that connects you to the friends you're already connected with through Facebook, Twitter and/ or Google+ who've downloaded the app as well. Don't worry we also give you the ability to hide certain people if you want. Our social feed allows you to see all of your friends activities in regards to what they're drinking, where they're drinking it and how their organizing it. We also give you the ability to recommend beers to friends inside the app as well as receive recommendations from friends. We created these functionalities in order to bring what you are already doing in person to your phone. We already engage and interact with our friends about craft beer, our discovery tool give you the ability to do this from anywhere. There is a lot more we could say about the social features we offer but we're going to designate an entire post to those things in the very near future.

Profile pages

We created our profile pages with the goal of informing the user, we wanted to offer you more than just a pretty picture of a label but give you information that was useful to you in your discovery efforts. So, on every beer profile page we offer ABV, IBU, preferred drinking temperature, and preferred glass type. We offer brewery descriptions of their beer, as well as information on any awards the beer has won. We also offer a great new tool for you and the brewery: tags, which offers you the ability to understand the attributes that make up that beer. All of this is to help you discover new craft beer.

Every brewery has it's own profile page as well, so on top of being able to discover local beer geographically near you, you can also discover easily everything a brewery carries on one page.

All this to say, we've tried to provide a lot of ways for you to discover new beers that will keep you and your friends engaged. We will be the first to admit that at this present time, the relevancy of our data is not what we are selling... Yet, we've got 20,000 beers currently and it's estimated that there is at least 40,000 craft beers in the U.S. Of course we offer plenty of great ways for every user to add beers, which we will get into in another post. But what we are selling is what we believe is a better tool for discovering new craft beer than is currently available. And we can't wait to use it ourselves.

Sign up below if you want to receive notifications about new posts in your email. In our next post we will be discussing all the different ways GoodBrew helps you organize your discoveries.

If you are interested in going a step further you can sign up for beta testing, it will be starting soon. Click Here.

#Craft Beer #Craft Beer Search #Craft Beer Apps

84 Breweries have already claimed their free page. Invite your favorite brewery to reach more beer lovers: brewery.goodbrew.net http://ift.tt/1Fh6526

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1. What's so different about us? Introduction (Part 1 of 6)

This is probably our most asked question... How are you different from (fill in the name of a specific popular beer app)? So, we thought we'd try to answer that here in our first series.

If we had an elevator ride to explain to you the differences, this is probably what we would say:

We give you more ways to custom organize your craft beer finds, allow you to follow only your real friends, and give you the ability to purchase beer for them at participating breweries from your phone.

We want to flesh this out over the next couple of weeks and hopefully get you as excited as we are about our upcoming app.

Our mission is to help beer lovers discover, organize and share their craft beer finds. We found a lot of beer apps failed to do this well, some were really good at discovery but not very good at organization, in fact it seems that most beer apps define themselves as a better way to discover new beers, and that's important. But we asked ourselves the question, so you find new craft beer, then what? So we have tried to bring you both discovery and organization. Another thought we've had is about how to share your finds. It goes without saying that sharing what you drink is already ingrained in the culture of drinking craft beer, what would this look like from a virtual standpoint? We realized that when you boiled it down, gaining 'friends' or 'followers' in our app is not really reflective of how we engage people over craft beer. So we made it about your real friends, the ones you are already friends with on Facebook and Twitter, rather than about some number that doesn't actually reflect a realistic number of friends. Those are just people who've followed you so you'll follow them.

We're going to go into more depth about these features in the coming weeks. But for now please sign up below if you want to receive notifications about new posts in your email.

If you are interested in going a step further you can sign up for beta testing Click Here.

#Craft Beer #Beer Apps

1. What's so different about us? Introduction (Part 1)

This is probably our most asked question... How are you different from (fill in the name of a specific popular beer app)? So, we thought we'd try to answer that here in our first series.

If we had an elevator ride to explain to you the differences, this is probably what we would say:

We give you more ways to custom organize your craft beer finds, allow you to follow only your real friends, and give you the ability to purchase beer for them at participating breweries from your phone.

We want to flesh this out over the next couple of weeks and hopefully get you as excited as we are about our upcoming app.

Our mission is to help beer lovers discover, organize and share their craft beer finds. We found a lot of beer apps failed to do this well, some were really good at discovery but not very good at organization, in fact it seems that most beer apps define themselves as a better way to discover new beers, and that's important. But we asked ourselves the question, so you find new craft beer, then what? So we have tried to bring you both discovery and organization. Another thought we've had is about how to share your finds. It goes without saying that sharing what you drink is already ingrained in the culture of drinking craft beer, what would this look like from a virtual standpoint? We realized that when you boiled it down, gaining 'friends' or 'followers' in our app is not really reflective of how we engage people over craft beer. So we made it about your real friends, the ones you are already friends with on Facebook and Twitter, rather than about some number that doesn't actually reflect a realistic number of friends. Those are just people who've followed you so you'll follow them.

We're going to go into more depth about these features in the coming weeks. But for now please sign up below if you want to receive notifications about new posts in your email.

If you are interested in going a step further you can sign up for beta testing Click Here.

#Craft Beer #Beer Apps

1. What's so different about us? Introduction (Part 1)

This is probably our most asked question... How are you different from (fill in the name of a specific popular beer app)? So, we thought we'd try to answer that here in our first series.

If we had an elevator ride to explain to you the differences, this is probably what we would say:

We give you more ways to custom organize your craft beer finds, allow you to follow only your real friends, and give you the ability to purchase beer for them at participating breweries from your phone.

We want to flesh this out over the next couple of weeks and hopefully get you as excited as we are about our upcoming app.

Our mission is to help beer lovers discover, organize and share their craft beer finds. We found a lot of beer apps failed to do this well, some were really good at discovery but not very good at organization, in fact it seems that most beer apps define themselves as a better way to discover new beers, and that's important. But we asked ourselves the question, so you find new craft beer, then what? So we have tried to bring you both discovery and organization. Another thought we've had is about how to share your finds. It goes without saying that sharing what you drink is already ingrained in the culture of drinking craft beer, what would this look like from a virtual standpoint? We realized that when you boiled it down, gaining 'friends' or 'followers' in our app is not really reflective of how we engage people over craft beer. So we made it about your real friends, the ones you are already friends with on Facebook and Twitter, rather than about some number that doesn't actually reflect a realistic number of friends. Those are just people who've followed you so you'll follow them.

We're going to go into more depth about these features in the coming weeks. But for now please sign up below if you want to receive notifications about new posts in your email.

If you are interested in going a step further you can sign up for beta testing Click Here.

#Craft Beer #Beer Apps

1. What's so different about us? Introduction (Part 1)

This is probably our most asked question... How are you different from (fill in the name of a specific popular beer app)? So, we thought we'd try to answer that here in our first series.

If we had an elevator ride to explain to you the differences, this is probably what we would say:

We give you more ways to custom organize your craft beer finds, allow you to follow only your real friends, and give you the ability to purchase beer for them at participating breweries from your phone.

We want to flesh this out over the next couple of weeks and hopefully get you as excited as we are about our upcoming app.

Our mission is to help beer lovers discover, organize and share their craft beer finds. We found a lot of beer apps failed to do this well, some were really good at discovery but not very good at organization, in fact it seems that most beer apps define themselves as a better way to discover new beers, and that's important. But we asked ourselves the question, so you find new craft beer, then what? So we have tried to bring you both discovery and organization. Another thought we've had is about how to share your finds. It goes without saying that sharing what you drink is already ingrained in the culture of drinking craft beer, what would this look like from a virtual standpoint? We realized that when you boiled it down, gaining 'friends' or 'followers' in our app is not really reflective of how we engage people over craft beer. So we made it about your real friends, the ones you are already friends with on Facebook and Twitter, rather than about some number that doesn't actually reflect a realistic number of friends. Those are just people who've followed you so you'll follow them.

We're going to go into more depth about these features in the coming weeks. But for now please sign up below if you want to receive notifications about new posts in your email.

If you are interested in going a step further you can sign up for beta testing Click Here.

Help two beer lovers raise awareness of good local beer and create a better way to discover, organize and share it, We need you! : http://igg.me/at/goodbrew https://www.facebook.com/goodbrewapp/photos/a.313001295524276.1073741829.301580359999703/410275069130231/?type=1

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Calling all beer nerds, beer snobs, and digital ninjas, we need you! Join the team: www.goodbrew.net http://ift.tt/1CZAcq7

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Make sure you ask your favorite brewery to claim their free page: brewery.goodbrew.net http://ift.tt/1xkNmfk

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