Good Hotel

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The Design

Good Hotel is not a design hotel but they believe that their design creates an experience that captures their mission: hospitality with a cause. They believe pure is premium and found originality and simplicity to be luxurious. The hotel is a perfect blend of industrial and natural. The balance of contrasts is where the most extraordinary stories are made and leaves a lasting impression. The materials used to design the hotel are natural and a mix of colors and textures. The imperfection adds character.

It is designed to reflect the local, not in a traditional way but by creating an inviting context.

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The hotel was built in Amsterdam where it was open for a year until it was moved to London in 2016 and has been there since. 

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A challenging project – made possible after months of planning, calculating and changing complex challenges into simple solutions. The move in 3 minutes.

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The Mission

They source the ingredient, materials, and labor locally and only partner with companies that have a healthy work environment and fair salaries. They also collaborate with local charities to grow their business and help them with further development. For every guest booking made directly through their website, they donate ￡5 to Niños de Guatemala (their NGO partner).

The Good Group was founded on entrepreneurial spirit and the belief that one day all business should be social business. They offer training to long- term unemployed locals and a chance to reintegrate into the economy. After the training program, they get on-the-job training with full time salaries and then they are encouraged to get a permanent job in the local economy. 

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The hotel was built on a repurposed barge in Amsterdam

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The Concept

Located in the Royal Victoria Docks, on the river Thames, Good Hotel is an award- winning, innovative, disruptive, and hospitality unicorn. It is a floating boutique hotel built on a repurposed floating platform with a pure industrial design. Due to it’s amazing waterfront location, it has views you would dream of waking up to. 

At Good Hotel, their aim is to connect you to the destination while offering you a premium hotel experience and the opportunity to give back to the local community by hiring long- term unemployed people in the area. The company is a profit for non- profit businesses, which means that it employs a social business model that reinvests all it’s profits.