Speech Recognition, Voice to text, Voice Biometrics
The marketing maxim Know thy customer applies more than ever in these intensely competitive times when business success rests on engaging customers. Knowing your customers’ demographics and preferences is the key to better customer engagement. In that set, customer gender is an especially useful piece of information.
Consider location based social networking service Foursquare and free calorie counter assistant MyFitnessPal, both of which collect their app users’ gender to optimize their experience.
Customer information is just as vital to push relevant offers to customers. An apparel retailer might identify its customers’ gender; then make offers for menswear to male customers and offers for its women’s collection to female customers. Making gender-specific offers reduces the number of interactions per customer and hence the cost of marketing—but, with no loss of returns. Narrowing down the recipients of offers to those for whom they are a precise fit is associated with higher “hit” rates—because smartphone users are more likely to take up the business on relevant offers. Smart business, wouldn’t you say?
Foursquare and MyFitnessPal are well equipped to collect customer information. They both engage customers via mobile apps, a medium which can help collate information as well as doubles up as an effective customer engagement platform.
A tech savvy way to add gender-identifying capability to a mobile app is to voice-enable it. Voice-enabled mobile apps accept speech input and spare users from the micro keyboard. They are more interactive and user-friendly than regular apps that accept only text input. Such apps can then be programmed to send the user’s voice input to gender-identifying software such as GoVivace’s, which uses the acoustic characteristics of speech to identify the gender of the speaker of an audio clip.
Collecting users’ gender via voice-enabled mobile apps works much better than asking first-time users for their gender and a whole bunch of other info. Most app downloaders want to cut to the chase. They want to use the app now—sans a sign-up process, sans a tutorial. GoVivace speech-recognition and gender-identification software helps to build well-designed apps that do not onboard first-timers through an extensive, time-consuming and boring text input based sign-up.
Discerning the gender of app users has ample advantages beyond direct product marketing. Apps featuring third party advertisements can help those companies make their ads more relevant to users and in turn, post higher returns on their ad spend and strengthen the marketing partnership.
Service companies can add gender-identification capability to their voice-enabled mobile apps to appropriately greet customers—Good morning Sir, Hello Ma’am—and even to engage male and female customers differently. For example, female customers calling the customer service department of medical insurance companies can be directed to a different set of call center agents than male callers.
Building gender wise apps makes sense even for businesses that do not intend to use the information themselves. Nowadays, a lot of app owners share their app users’ information with marketing companies that build digital dossiers on phone users. Personalized radio app Pandora and texting app TextPlus 4 collect their users’ gender and share it with third parties. Sharing information thus is a win-win-win proposition—the owner of the app which collects the information successfully monetizes it; the buying marketing company gets to compile richer dossiers of phone users and hence serve its customers better; and the clients of the marketing company, typically businesses that are yet to build apps to collect customer information and engage them, get access to readymade lists of prospective customers.
So, for instance, even a voice-enabled gaming mobile app owner could indirectly help an apparel company. The apparel retailer could engage a marketing company to push offers, deals or coupons to registered phone users who can build profiles via the gaming app. A women’s clothing retailer could opt to target only female phone user to achieve higher return on its investment in mobile push notification marketing campaigns. A sound customer acquisition strategy, mobile push notification marketing has come within the reach of every company thanks to builders of customer information integrating apps.
There is much more we can do with such an app. It can be used to prevent financial fraud through voice biometrics. To know more about how this is done visit:
Build gender wise apps to enhance user experience
The marketing maxim Know thy customer applies more than ever in these intensely competitive times when business success rests on engaging customers. Knowing your customers’ demographics and preferences is the key to better customer engagement. In that set, customer gender is an especially useful piece of information.
Consider location based social networking service Foursquare and free calorie counter assistant MyFitnessPal, both of which collect their app users’ gender to optimize their experience.
Customer information is just as vital to push relevant offers to customers. An apparel retailer might identify its customers’ gender; then make offers for menswear to male customers and offers for its women’s collection to female customers. Making gender-specific offers reduces the number of interactions per customer and hence the cost of marketing—but, with no loss of returns. Narrowing down the recipients of offers to those for whom they are a precise fit is associated with higher “hit” rates—because smartphone users are more likely to take up the business on relevant offers. Smart business, wouldn’t you say?
Foursquare and MyFitnessPal are well equipped to collect customer information. They both engage customers via mobile apps, a medium which can help collate information as well as doubles up as an effective customer engagement platform.
A tech savvy way to add gender-identifying capability to a mobile app is to voice-enable it. Voice-enabled mobile apps accept speech input and spare users from the micro keyboard. They are more interactive and user-friendly than regular apps that accept only text input. Such apps can then be programmed to send the user’s voice input to gender-identifying software such as GoVivace’s, which uses the acoustic characteristics of speech to identify the gender of the speaker of an audio clip.
Collecting users’ gender via voice-enabled mobile apps works much better than asking first-time users for their gender and a whole bunch of other info. Most app downloaders want to cut to the chase. They want to use the app now—sans a sign-up process, sans a tutorial. GoVivace speech-recognition and gender-identification software helps to build well-designed apps that does not onboard first-timers through an extensive, time-consuming and boring text input based sign-up.
Discerning the gender of app users has ample advantages beyond direct product marketing. Apps featuring third party advertisements can help those companies make their ads more relevant to users and in turn, post higher returns on their ad spend and strengthen the marketing partnership.
Service companies can add gender-identification capability to their voice-enabled mobile apps to appropriately greet customers—Good morning Sir, Hello Ma’am—and even to engage male and female customers differently. For example, female customers calling the customer service department of medical insurance companies can be directed to a different set of call centre agents than male callers.
Building gender wise apps makes sense even for businesses that do not intend to use the information themselves. Nowadays, a lot of app owners share their app users’ information with marketing companies that build digital dossiers on phone users. Personalized radio app Pandora and texting app TextPlus 4 collect their users’ gender and share it with third parties. Sharing information thus is a win-win-win proposition—the owner of the app which collects the information successfully monetizes it; the buying marketing company gets to compile richer dossiers of phone users and hence serve its customers better; and the clients of the marketing company, typically businesses that are yet to build apps to collect customer information and engage them, get access to readymade lists of prospective customers.
So, for instance, even a voice-enabled gaming mobile app owner could indirectly help an apparel company. The apparel retailer could engage a marketing company to push offers, deals or coupons to registered phone users who can build profiles via the gaming app. A women’s clothing retailer could opt to target only female phone user to achieve higher return on its investment in mobile push notification marketing campaigns. A sound customer acquisition strategy, mobile push notification marketing has come within the reach of every company thanks to builders of customer information integrating apps.
There is much more we can do with such an app. It can be used to prevent financial fraud through voice biometrics. To know more about how this is done visit:
http://www.govivace.com/blog/item/18-preventing-financial-fraud-through-voice-biometrics
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