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Saw this car today and i died laughing😂💀

How Nike Lost Stephen Curry to Under Armour - Ethan Sherwood Strauss

In 2014, according to Forbes, Jordan earned $100 million from Nike. He made just under $94 million from NBA contracts over his career.

To this day, kids are still wearing Jordans. People across America sport the enduringly cool Jordan 11s, recently “retroed” to commemorate Chicago’s 72-win season. In the fickle world of fashion, Michael’s original Jordan 1, released in 1985, is still popular. Look down as you walk the streets of any city, and it’s as if Jordan never retired.

It’s not immortality, but it might be as close as an athlete gets in the ephemeral world in which we live.

So Curry and James aren’t just salvos in a battle between brands; it’s a personal war to see whose cultural impact resonates years after they’ve retired. It’s a fight for something even bigger than a basketball career.