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Growth hack for technology!

We are in a beautiful era where we can see the birth of disruptive technology leading humans to a footprint of a new future. Imagine life in the world of digital assistants all over. Somewhere, we humans are feeding to the power of ourselves and building an alter image of humans which is bound to call its creator a “Hero”. So let’s take a journey to be a hero from a state of hero.....What is going to look like the disruptive technology, how does growth hacking plays a role there?

I read a very interesting note recently, technology combined with psychology is growth hacking. If we would like to reverse the formula then difference of psychology and growth hacking is technology. We all know that growth hacking is a marketing concept and framework which uses analytics and data science to break the code of the end user mindset. The more we have accurate data, the results are subjective. Now the topic comes, how this is applicable to technology? we all know that our world of technology is moving very fast and everyday we are seeing more and more intrusion of technology in our lives, it is hard to ignore technology - some call it internet revolution, IoT, cognitive science, artificial intelligence and what not, the outcome effect is that we are influenced every day with a new buzz word taking us back to the thought of how we are going to deal with it? there are so many of it already around me. So for a growth hacker - the biggest challenge is to create and maintain not only an identity in user’s mind however also simplify the effect of technology disruption. So my recommendation is to start with these following 3 steps approach:

1. Create a strategy to simplify the problem statement, buzz words are good, but use more concepts.

2. Make your end user realize its not luxury to have technology, its necessity for the future.

3. Build ecosystem of connected technology mesh, stop selling products.

Hope this article was helpful, do write me a note if you would like to hear more on this topic!!!

#technology disruption #disruption #growthhacking #futureofmarketing

3 Q’s for every growth hacker!

1. How big can you grow this with 10,000 dollars on online marketing? (s/he should be able to explain unit economics)

2. Draw a word-sketch of our potential customer, what their calendar looks like, media consumption looks like?

3. What was the most surprising learning with a/b tests for a landing page?

#growthhacking #DIGITALSTRATEGY #digitalmarketing #growthhacker

growthhackinc

Established Firms and Growth Hacking???

Established software companies have some things going for them that startups do not. Lots of resources to apply to new opportunities. Organizational experience with getting things done.

Trade shows – Most B2B companies are not happy with the return they get from their investment in trade shows.

Email marketing – is still the best and most profitable online channel, especially for B2B companies.

Onboarding – When people register to try your software, they are showing serious interest. This is the time to watch their behavior carefully and provide as much handholding as they need.

Inbound Marketing - Get Found Using Google, Social Media, Quora and Blogs also offer promotional resources like free eBooks with content sneak peeks.

Webinars - webinars to educate users, generate buzz, and attract thousands of new product visitors—a number of whom will eventually become customers.

#growthhacking #DIGITALSTRATEGY

Right Customer is the key to retention #enterprise growth hacking

Everybody is writing about customer acquisition when writing on the growth hacking topic for enterprise or individual. Today we will look at some of the key aspects of customer retention in a right manner using growth hacking techniques.

You launched a great product that solves a real problem for the customers who started using it, what happened that you started loosing customers without a warn: - If the product no longer useful, fix it - Targeted wrong audience, fix marketing - Customer do not see value, fix LTV and engage your customer - Need a new strategy to stop the churn, study your market and growth potential again

Read my mind and get the customer stay with you: yes, this is what happens when we are working on a product scaling and next version launch. At this time you need the most is your loyal and dedicated customers to help you grow and take the product to next level. these are the steps which will hack your customer retention:

Target your customer with everyday product value, engaging enough to keep them loyal and be your greatest advocate socially. Launch Beta with daily feature enhancer log and engage with your customer for active feedback.

Break it rule: Active users vs. Inactive users: work on maximizing effect and enroll active customers to your next layer growth strategy, give them advantage of “being the first to get” or “exclusive”. This will help you drive your product to right audience and future upgrades will be more impactful.

Engage with your customer to be part of an exclusive family, as i said above, it is imperative to be available for a customer all the time. Build a community of like minded customers, make them your partner in growth, give them first hands experience of being a loyal customer. Build your ecosystem.

By now, you should know, what customer is looking for in your product and not what you want to offer? Message is simple, if SaaS was free even Facebook would have not made any money. Build your product around them and for them. Always deliver on your promise.

Live the relationship, yes you have signed up to communicate with your customer and if you fail to do so, it is prone to die. Like you water the plant, connect with customer on their social profiles, linkedin, twitter, Facebook - follow them to get followed. send them updates, help them with something they are looking for.

Enterprise is a word for connected set of inherited partnerships. Move through the trusted network of partner eco-system for promoting your SaaS. Channel Strategy works!!

Introduce customers with easy exit procedures: give them the power of control. they are likely to be more honest about the SaaS product if they are not finding it useful, monitor their pre-exit steps, what led to what

Publish them as your success stories, yes keep them relevant even if their contribution to your success was slow. Remember, they are going to be your strong advocate of bringing the value to the industry and help you make your position strong as a market leader.

Last but not latest: Customer Service is the key to retention. How much personalized you are with your customer, chances of retention becomes double. it is continuation effort to grow your base from 1% dedicated pool to volumes of upcoming customers. Always be there for them!!!

it is a no rule journey, each customer is designed to be individual so we need individual techniques to retain them.

#growthhacking #enterprise #digitalmarketing #Growth hacking

Remember for Enterprise growth hack!

Internal Marketing is the key for enterprise growth hacking - Why is it important?

In B2B businesses, customers may be in touch with your business via your social media content, sales representatives, and customer service. Consistency is the key with the customer.

How to do internal marketing effectively?

1. Quarterly Team meetings - should be moved to Monthly or Bi-weekly, frequent connects and greater face value meetings helps bring the employees on the same page

2. Group Forums - While group forums used to be a great medium for teams to discuss upcoming items in the company and new marketing strategies, today there’s no better place for teams to communicate in real-time.

3. Video Podcasts - Weekly podcasts by each department is a great way to keep employees unto date about what is happening today and what is coming next? also, this is great way to keep the B2B updates flowing in and out in a consistent manner.

#growthhacking #digimarketing

Established Firms and Growth Hacking???

Established software companies have some things going for them that startups do not. Lots of resources to apply to new opportunities. Organizational experience with getting things done.

Trade shows – Most B2B companies are not happy with the return they get from their investment in trade shows.

Email marketing – is still the best and most profitable online channel, especially for B2B companies.

Onboarding – When people register to try your software, they are showing serious interest. This is the time to watch their behavior carefully and provide as much handholding as they need.

Inbound Marketing - Get Found Using Google, Social Media, Quora and Blogs also offer promotional resources like free eBooks with content sneak peeks.

Webinars - webinars to educate users, generate buzz, and attract thousands of new product visitors—a number of whom will eventually become customers.

#growthhacking #b2b

Digital Strategy for growth hacking, what you should know?

-What is the current state of our business? -How is our marketing strategy affecting our business? -What business goals are we expecting from a marketing overhaul? -What would success look like? -How would marketing contribute to that success?

Answers:

- SWOT Analysis

- SEO Audit

- Social Media Audit

- Content Marketing Audit

Does Your Digital Marketing Strategy Need An Update?

Make it your goal to bring your out-dated digital marketing strategies up-to-date. If you don’t have the time or personnel to deal with auditing your digital marketing strategy on your own, consider hiring a marketing partner with over a decade of experience building high-performing digital marketing strategies that will fulfill your business goals for the year ahead.

#digitalstrategy #growthhacking

Metrics to measure growth

1. Activity: Social team output

2. Reach: Your audience and potential audience

3. Engagement: Interest in your brand based on the interactions

4. Acquisition: Form a relationship

5. Conversion: Actions, output, sales & results

6. Retention and advocacy: Happy customer base and brand evangelist

#growthhacking

Tactics for growth hacking

Here is a list of the tactics most growth hackers use:

1. Viral Acquisitions

2. Paid Acquisitions

3. Sales Teams : Remote call centers

4. Content Marketing

5. Email Marketing

6. Search Engine Optimization (SEO)

7. A/B testing and Analytics

#growthhacking

How it started?

Growth hacking is not a new practice, just a new term. Anyone who figured out how to game Google’s algorithm (aka SEO) was leveraging both creativity and analytics to rapidly grow their company. Amazon’s legendary use of A/B testing surely fits into the category of growth hacking. So does LinkedIn’s ingenious email importing scheme (where users were prompted to let LinkedIn import their email contacts and send them a note inviting them to the service)

#growthhacking

Growth Hacking

Growth Hacking is the next generation marketing for startups.

Growth Hacking is a buzzword that emerged in Silicon Valley around 2011 and quickly spread globally. It describes the use of technical skills hybridised with creativity to develop and implement marketing strategies that GET REAL USERS.

#growthhacking

First Impressions: How To Introduce Your Product to The World

A poor first impression is a common barrier to entry that can be avoided with the help of rich and compelling visual explanation and/or instruction.

Introduce yourself :

For a product introduction video that hits hard:

Know your audience

Storytelling is key

Invest in quality talent, voice-over and/or animation

Shorter is better

Watch this video and see what it takes to clearly introduce your product:

https://www.youtube.com/watch?v=ZUG9qYTJMsI

#startups #accountmanagement