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7 Reasons to Choose an Online Business Model

Setting up and online business is becoming known as the best way to achieve success quickly. Using other models often involves more risk with longer time horizons. There are numerous advantages that an online business has over other models, and here are seven of them.

#1 - It’s Cheaper

By setting up an online business, you have almost no upfront costs. It is free to create a website using a service such as Wix, and all that you pay for is hosting. In contrast, setting up a physical business requires significant expense and possibly even a loan.

#2 - It’s Easier

With online businesses, you can make heavy use of automation and software tools to make your life a whole lot easier. You can automate email responses, social media posts, and marketing efforts. You can also let freelancers do the work for you.

#3 - It’s Open 24/7

Unlike physical businesses, online outlets are open 24/7. This means that customers can purchase from your site or read your blog at all times. You can also work whenever you want, on your schedule.  The site is never closed. The people you hire to complete projects can also work while you are asleep or relaxing.

#4 - The Audience is Global

With an online business, people can look at your site from anywhere in the world. According to all the latest statistics, more and more people are going online for purchases. This means that you have a massive audience and many ways to reach them.

#5 - It’s Easier to Scale

Online companies are often far easier to scale compared to physical outlets. The site capacity can be easily increased to accommodate increased traffic. You can also use paid search methods to gain traffic. And with eBooks, courses, and software products, it does not cost anything to duplicate them and keep selling.

#6 - Speed

Online businesses can grow very rapidly with the right marketing methods. Once, it would take decades to become a millionaire or years to simply acquire a good income. But it is possible to earn a good income using the online model is a respectable time frame.

#7 - Freedom and Flexibility

Online businesses are so much easier to manage as there are more options available. Brick and mortar companies are limited to the people in the immediate vicinity in terms of customers. And they are limited to the skills of the employees that they hire. With online businesses, there is more that you can do to expand the business and it is possible to hire freelancers on short term contracts.

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How To Use Fan Pages To Effectively Market Your Business

Fan pages is one of the features of Facebook that allows Local Businesses, organizations, artists and local figures to create a separate Facebook page for fans to connect and get the latest updates, information and news from the page.

This useful social media marketing tool has taken to internet marketing world by storm and many internet marketers are trying to tap into the power of social media to grow their businesses.

Here’s how you can use fan pages to effectively market your business:

Start a Fan Page

First, start a fan page and add a complete description of your business. Include relevant photos of your logo, your business establishment, and add in contact details of your business, whether offline or online – The whole shebang.

Add Friends

Next up, start adding friends or invite your existing customers and prospects to become a fan of your page by “liking” your Facebook fan page. Once you have successfully built a large fan base, you must engage your customers by posting information of value on the “wall” of the page.

You can also ask questions or survey your fans to find out what is on their mind in regards to your business – It’s free market survey essentially! From there you can use their input to innovate new products or come up with exciting ideas to grow your business further.

Using Facebook Ads

You can also use Facebook Ads to draw targeted traffic to your Facebook Fan Page. Remember, the goal is to get them to “like” your Fan page, so the more “Likes” your page get, the more exposure it has and this can further create a viral flow of traffic.

Consistency

All in all, you’ll have to constantly update your Fan page and keep your fans in the know of the latest happenings in your business and also encourage them to participate in events, competitions and other quirky activities related to your business.

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How Your Business Can Benefit From Twitter Marketing

Are you an online business owner? Whether you sell a product, a service, or generate income through affiliate links, internet marketing is a must. To generate a sale, you must first drive traffic to your website or blog. There are many ways for you to do so, including the social networking website Twitter.

Before highlighting the benefits of marketing your business with Twitter, understand what Twitter is. Twitter is a social networking website that also acts as a micro-blog. After signing up for a Twitter account, you develop a list of contacts. These are individuals you want to follow or receive updates from. Many will return the favor, becoming followers of your updates.

There are no limits on how many messages you can send; however, there is a 140 character limit. Updates, otherwise known as Tweets, are sent through instant messaging, mobile web applications, RSS feeds, Facebook, and the Twitter website.

By performing a search on Search.Twitter.com, you will see updates contain varying information. Some may ask questions on a new way to make money online, others may highlight their day, and so forth. The key to using Twitter as a marketing tool is to advertise without really advertising. Respond to Tweets found on Search.Twitter.com that are applicable to your website, blog, product or service. Occasionally send updates to your friends. Highlight your new blog post, summarize a product you are selling, or provide a discount code. You can also reply to members that you follow.

As for the benefits of marketing your business with Twitter:

You can generate traffic. As previously stated, whether you sell a product or service, either directly or indirectly, you need to drive traffic to your business website. You can easily do so with Twitter. Did you recently update your blog? If so, share a summary of your post on Twitter and then provide a link.

You can generate interest. In addition to generating traffic to your website or blog, you can also generate internet. There are a number of ways to do so. First, create catchy Tweets. For example, do you sell a new eco-friendly product? If so, don’t just instruct people to buy your product, but ask for their feedback. Ask how it can help the environment. Then, ask your followers to forward information on your product to their contacts. When you have a catchy message and product or service, it is easy to generate interest on Twitter.

Make Sales

You can make a sale. Regardless of whether you sell a product or a service, a sale will generate income. By increasing visitors to your website, you increase your chances of making a sale. You can go a step farther by making contacts that are within your targeted market. For example, do you sell children’s clothes? If so, your target market is parents. Perform a search on Search.Twitter.com to find posts that focus on parenting. You can offer a response that leads to your website, increasing your chances of making a sale.

Feedback

You can get feedback. As previously stated, a great way to subtly increase traffic to your website or blog is to ask for feedback. By providing a link, you will not only get website traffic, but you will also get what you asked for, feedback. For example, do you sell great products, but are your prices too high? Twitter members will let you know.

Give Update to Customers

You can update customers. When connecting with customers, may opt for newsletters. Yes, you can take this approach, but you can also do Twitter updates. Give your customers the opt in for Twitter updates. You can share promotional codes, new product releases, and so forth. If you take this approach, create a separate account for business and personal use.

Finally, you can use Twitter to hire help. Whether you want to hire a full-time employee or outsource a writing project or two, you can use Twitter to find qualified individuals looking for work.

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4 Effective Ways to Get More Email Subscribers

One of the most invaluable assets for your business is your email list. However, this is only true if it contains subscribers that are eager to listen to what you have to say and who want to buy your products. According to recent research, the average email open rate is only 32 percent, but with an effective strategy and smart planning, you can grow your list and keep your engagement rates higher. Here are four practical ways that you can get more qualified email subscribers.

Craft a More Compelling Offer

The most important and most significant way to increase your subscribers is to make the offer more appealing. While you can change the colors of your buttons, and improve small factors in your email, if you don't have a proposal that converts, you're wasting your time and money. You need to focus on giving your target audience what they really want if you want to get more subscribers.

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Make the Process as Easy as Possible

The simpler you make your opt-in form, the more likely someone will be willing to subscribe. By removing the name field on your form, you'll grow your list faster. Every step that you can take to make your opt-in form simpler will help you increase your subscribers and build your audience. The fewer steps you have between a consumer being interested and them signing up will help your list grow.

Encourage Sharing

If you have an email that you think will get a particularly strong reaction from your subscribers, you can encourage them to forward the email to their family and friends. You will need to make sure that you have a way for new people to sign up and ensure that those who get forwarded the email don’t click on the unsubscribe button. As long as you can include details about these two factors in the email, you can ask your current subscribers to forward the email so you can find more like-minded prospects.

Give Users More Control Over the Content

Part of your goal when growing your email list is to make sure that people don’t unsubscribe. If you start to notice an increase in unsubscribes, it might be because people are overwhelmed. To combat this issue, you can offer a light subscription or even different leveled plans. The idea is to try and keep subscribers on your list, even if they aren't receiving your entire lineup of emails.

If you want to start generating great results with your email, then you need to put in the time and effort to build a great list. These four strategies are a great way to get more email subscribers.

Click here to get the full comprehensive list building guide