Recent years have seen a paradigm shift in the market, giving rise to a major overhaul in ethos of business and growth. With the advancement of technology, and more organisations going digital over the past two years, business analytics has emerged as the need of the hour for entrepreneurs. Mr. GV Sanjay Reddy, Vice Chairman, GVK, believes that intelligent business analytics and data-driven culture is the future of the industry. He elaborates on why it must be implemented, and how can it help the companies.