Isn’t Being A Wicked Woman Much Better? Chapter 61
* * *
Isidor sat down on the roof of his own building, gazing blankly at the opposite building, in which the business had just begun.
He was as busy as a bee preparing for the opening of Armand for the last few months.
‘It worked out well.’
It was a very successful start.
Since the first day of the opening, Armand has been crowded with people.
I expected the success, but somehow an unknown sense of relief came.
I had been running the business as if I was playing games, so I had never been so restless about the results ahead.
However, I couldn’t sleep last night strangely.
Maybe it’s because of the business partner I worked with.
Usually, after the aristocrat who operates the upper part entrusted the store to the skilful merchant, they don’t pay attention properly most of the time.
However, the princess was very active.
From the beginning of that purple seal to the menu, the exterior of the store, until the interior inside, it all contained Princess Deborah’s touch.
'The promotional method was also fun.’
She knew how to get people’s attention. Even though she never actually started a business before.
Maybe it’s because we went through the whole process together, so I didn’t want to see her, who was busy all the time, feeling discouraged.
'Well, actually… there’s no way it won’t work out well.’
However, I cannot guarantee 100 percent of everything, so I guess I was paying attention to the results.
He spent a long time on the roof, watching people gather in front of the clock tower.
* * *
“Finally, I have entered the <Armand> that I have only heard in words. I’ve been waiting for a whopping two hours.”
“I never expected there would be so many people queuing. I’m surprised.“
The aristocrat ladies who entered the store in groups chatted with excited faces and settled in a place with good lighting.
“It’s pretty here.”
"I know, right. The atmosphere is nice.”
"Oh?”
Curiosity arose in the eyes of the ladies, who were looking at the menu.
“By the way, what the hell is a set menu?”
“We are selling black tea and scones together as a set, customer. There are other sets also, so check it out slowly.”
The manager around them explained kindly.
“Ah, that’s why there was a phrase ‘A Sweet Black Tea and OO’ on the banner. It meant to imagine a dessert paired with a drink.”
[A SET: A Sweet Black Tea and Scone]
“Then what about flower tea?”
“For the flower tea, the cakes with plenty of fresh creams are sold as a set.”
[B SET: Fragrant Flower Tea and Fresh Cream Cake]
“The six letters were whipped cream cakes.”
“The milk tea was with macarons.”
[C SET: Soft milk tea and macaron]
The rather unfamiliar concept of the ‘set menu’ was easily and joyfully accepted by the ladies through the questionable word puzzle at the time of the opening preparation.
“As expected, the savory scone is for black tea. Milk tea with a bitter taste is perfect for sweet macarons.”
“It’s a combination of tea and cake for the first time, so I’m looking forward to it.”
They all started ordering the sets as if they were fascinated by something.
'Ordering like this is cheaper than ordering separately from the menu.’
They did not show it in order to keep their dignity, but they felt the joy as if they had financial gains in their hearts.
“Give me the A set.”
“Yes, customer.”
Busy wizards and gentlemen who are not interested in desserts preferred the set because they could easily order the menu without having to say the names of complex teas and desserts.
It was also comfortable to have only three choices.
They don’t have to worry complicatedly about what to eat.
'It’s cheaper than ordering each. They are slightly hungry so it worked out well.’
Black tea with scones.
It’s common but it’s a combination that everyone without preferences liked.
'It’s savory and delicious? Shall we try the C set once next time?’
The wizard paused for a moment.
'No, hey, the fresh cream cake that the ladies are eating looks more delicious. Let’s try set B.’
They too enjoyed spending time at the cafe and then went back.
Customers who stopped by Armand said that the identity of the phrase on the banner was a set menu, and the rumors that would help the store also spread.
“Haha. There are such ingenious menus. It’s even cheaper than buying it separately. How does it taste?”
"It’s delicious. They used fresh and fragrant tea leaves. The baked bread is also just right.”
“The store’s atmosphere is good and the lighting is good. How should I say it, the store gave a feeling like you are on the terrace?”
On the other hand, the Academy Architecture professors who were attracted by its unique and beautiful exterior and came to Armand, paid no attention to the dessert in their mind.
“Who is the architect?”
“The more I opened it, the more delicate and beautiful it was.”
“As the frame of the building is revealed by actively using glass and steel, interestingly, the structure looks light and stylish.”
“The geometric and stylized curves that I can see from time to time were very impressive. When I got inside, it felt like the scent of tea was getting thicker as if I was in a forest.”
“That was all intended.”
The professor who drew the blueprint of the building interior was affirmed
“The inside was made in a straight line so that the good scent circulates well. The flow is also good, and the gap between the tables is also cool.”
Even common chairs and tables are hard and have no angled corners, creating a comfortable atmosphere.
Warm colors of high-quality wood and flooring stand out more because of the light from the boldly open window.
“It was also impressive to see how they use the blinds to control the lighting and daylight every hour.”
The professor spoke, seeing the clerk lowering the long string of the blinds to adjust the indoor lighting.
“The harmony between the exterior and the interior is also very good.”
The flow of organic curves was alive on both sides. The purple color point that is the same color as the seal was also noticeable.
“It’s to the point that I want to see the designer’s face. It’s a very carefully planned building.”
"I know right.”
Even those who don’t know about architecture felt that Armand was a pleasant space to spend time at.
Not only on the first day of the opening but also on the following day, Armand was full of a constant stream of visitors.
* * *
Set menu.
It’s a common organization in modern times, but it’s a fresh concept for people here.
When I first organized the menu, the master also had a face of curiosity when he saw the set menu.
“It works better than I thought.”
Looking at the sales statement of <Armand> for the past week, I nodded my head lightly.
'It sold really well even considering the opening.’
“Usually the busy wizards and local administrators don’t eat dessert very well, but it seems like they sell well when they are tied in sets like this.”
The master tapped his finger.
“Despite the location of the East Gate Square, the sales of desserts were better than expected. Did you expect it?”
“Of course I expected it.”
I didn’t know it would work out this well, but I bluffed.
'Hm! I have to look like a capable powerful figure.’
To continue riding the Master’s bus. [pr/n: kinda like to continue freeriding off the master’s skills and connections]
“Customers who only drink tea are consuming twice as much as usual by choosing the set menu.”
He enjoyed this phenomenon.
It wasn’t that much discount for the amount, but everyone firmly believed that it was reasonable consumption.
“They even made a consumption that they don’t need, but they think they’ve made a small profit by saving some penny.”
I barely suppressed the cunning smile.
“It worked out well. The set menu will play a role as a good priming water* for Armand for a while.”
{*a phenomenon whereby exposure to one stimulus influences a response to a subsequent stimulus, without conscious guidance or intention.}
Priming water?
His words sounded somewhat meaningful, so I narrowed my eyes slightly.
'Somehow, is there a problem I overlooked?’
I thought to change the set form little by little every month so that regulars would not get tired of it.
In the case of set A that was the best selling, I was thinking of giving fun by constantly changing the flavor of the jam applied to the scones.
'It’s probably my feeling.’
However, it didn’t take long for me to learn what the Master’s word “for a while” meant.
MTL: miyochan
TLPR: candletuna
PR/N: i feel like im reading a business startup biography these past few chapters
Ko-fi! 🐳
















