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Week 8

Through the weeks of this course I have realized a lot about the time and commitment its takes to run and grow a social media page. I believe that the biggest challenges my clients will face will be planning and understanding the audience. My client has done very well with community engagement and making sure that posts are high quality and engaging. When it comes down to planning it really plays a factor into time and resources. My clients are a husband and wife duo who run the business and manage the social media pages on their own. While doing this they also try to spend as much time with their children as they can while picking up shifts at the restaurant as well. Through the course we have learned that creating a content plan and calendar is very important. Making sure that content is posted on time and being prepared for a campaign. Along with everything else going on in the lives of my clients, time management and planning is going to be a challenge without a social media team. Understanding your audience in my opinion is one of the biggest factors in marketing on social media. Understanding your audience not only helps you decide what content to post but also when it’s best to post. Taking the time to do research and understand the audience of the restaurant also plays into time management and planning. My client has the goal to further understanding of the audience but does not have the time or resources to properly achieve that goal at this time. I believe as time goes on and my client is able to find help to build a social media team or simply have a social media manager separate from Karen alone, these goals will be achieved.

Week 7

When creating effective content the first factor is understanding who your audience is. Without curating content for the specific audience it wont be effective. Take a look at previous content and analyze what did well and what didn’t. What content did the audience engage with the post? This is an important question to ask while trying to understand what will do well with your audience. Keep in mind that each social page will have a different audience. For example the audience on facebook and instagram mary vary greatly in what they like to see and engage with. You can use similar tactics between each page they may just be implemented differently for the audience.

Becoming a social organization plays a big part in effective content development and sharing. When a person is engaged and contributing to something they will likely check back in frequently. Allow and make a point to have engaging content on social media pages. An audience enjoys being heard and understood. As a business it’s important to hear customer feedback as well as owners answering customers questions.

The era when companies had at least partial control over what was publicly said about them is long over. Instead, the power has shifted to t

#SocialOrganization

Week 6

To begin it is important to have a vision statement that is effective and inspiring. It’s important to understand when community collaboration should be used and where it fits best. Understand if there is a need for the community or if it would be better without. It’s also important that it is being used in an effective way and the people apart use it properly. Community collaboration wont work if the people are not inclined to participate. Also understand how they feel towards social media if they are not a fan it will likely not work. In order for community collaboration to work there needs to be a purpose that needs to be discussed and people that are willing to do so. Participation Magnetism as stated in the chapter is a natural incline to participate.

It’s important to understand community engagement tactics. These will help grow the community and each person can have a voice and ask questions. It’s important to have a loyal community that supports your brand. There have been a couple posts made on my clients social media and potential customers have asked questions. Those that have frequented the restaurant have answered questions such as the hours or menu items. When bringing in new customers they might be more willing listening to an influencer than marketing tactics. There are different influencers based on following. However when working with an influencers its still important to make an outline of what needs to be done. It’s important to be yourself when growing an online community. People will be less inclined to join when they feel that you are just trying to push sales. Reach out to customers and respond on their comments. I believe these principles will help the client I am working with. The business is still fairly new and we are trying to get the word out. My client does their best to stay engaged with the online community responding to comments but also listening and putting their input to use.

We'll show you what it takes to build an online community, with examples from entrepreneurs and online course creators who have built engage

Week 5

When it comes to big data there are many factors that will take part in the development of a business. As a business becomes apart of big data they should be aware of privacy issues. The video showed many examples including target and american airlines that faced records getting exposed due to hacking. As a business grows and data grows that is beneficial it can be at risk to get hacked. To avoid this from happening its vital for a business to take the measures needed to protect their data. In order to protect data it’s important to start with confidentiality agreements, these can be between third parties and employees. As a consumer of company’s that have big data its important to be aware of there privacy measures. RadioShack was a good example to show what can happen when a business goes bankrupt. Consumer records were to go up for sale, 3rd parties stepped up protecting customer information. It goes to show that as a consumer you want to make sure that when you take part in giving a company information you want to make sure it will be protected. We can gain a lot of information from big data as long as it can be protected. It’s important to have clear privacy policies as constant ensured security and understanding of where the data will go in the event of a business closing.

Internet business models have been growing exponentially. In order for these models to work they surveillance interests in groups of people. As this happens the data is growing, this helps company’s promote ad’s where they think it will do best. The ad’s can generate data based on what people are viewing and clicking on, this shows what is working and what isn’t. Many apps have asked for what your interests are, when you give this information it curates ad’s that will fit best for you. We think that getting to choose are interests is helping us but it also helps company’s promote ad’s and target specific audiences. In the talk it mentions options to keep company’s from consuming so much of the data put on the internet. An option in the article in talk is that companies could only keep information for a period of time and we should have the right to delete it. It’s important to be aware how much of your data is being tracked through these business models.

Week 4 Post 2

Algorithms

Algorithms used by social media have become very powerful. As I mentioned in a previous post, you will look something up then the next day it’s all that you will find on social media. Algorithms in my opinion can be beneficial for some but dangerous and frustrating. When it comes to being dangerous this is when fake news comes on your screen. At first you probably don’t know if it’s true or not until you do further research. It’s frustrating to see how quickly false information spreads and how quick people are to believe everything they see https://news.mit.edu/2018/study-twitter-false-news-travels-faster-true-stories-0308. The benefit of algorithms is that most of the time when you are scrolling you see things that interest you and it keeps out things you don’t want to see.

Advertising

Social media has become filled with advertisements. I often see posts on facebook from insider that’s has an interesting title but once you read the article it’s not that interesting. I have seen lots of clickbait since being on the internet, even looking back when I was young looking at a youtube video picture thinking the video would be so cool. It’s frustrating because after you look at something, similar posts will keep popping up on your feed. Clickbait has become very popular for influencers and the news to gain more views. https://natterhub.com/blog/understanding-clickbait-protect-children

Exposure

People will believe what they want. Those that are intrigued by the fake news and continue to follow it wont believe the truth when they see it. Social media is based on your personal interests. What you follow and look at the post is what you will see. There are often things that my friends may see on social media that they talk about but I have no idea what it is. Each individual is exposed to content based for them.

Businesses should know that when it comes to social media certain posts will reach certain audiences. It’s beneficial for a business to use algorithms to their advantage and see what posts reach the audience they want.

Individuals should be aware of what they are following and exposing themselves to. It is easy for your algorithm to switch based on what you have recently viewed. You don’t want to get yourself stuck in a feed full of false information.

Businesses and individuals should stay away from clickbait when you are making posts. It’s important for your page to be real and not false leading.

Week 4 Post 1

I feel that a social media consultant should be able to adjust their techniques between clients. Being able to change aspects easily would be beneficial when working with company’s that each want different things. I feel that it is also important that the consultant supports the business themselves. I believe that if the teams working together for the same goal it will produce a better product. For example, if the consultant wasn’t a fan of the business, they wouldn’t put in as much effort as they would for a business they love. If I was acting as a social media consultant for myself I would first of all encourage to post more. I have not done much on social media but in the future I would plan to post more frequently. Along with more posts I would try to make those post engaging as well. I believe that these are the first simple things to start with for more people to notice your page.

Week 3

Social media and technology has become a massive problem. The issue begins with getting intrigued and pulled in to pick up the phone. Constant notifications across multiple sites grabbing your attention. The algorithms are what keep you intrigued will on your phone. The data keeps reference of things that interest you and what you are more likely to click on. Technology builds on your interest and uses positive reinforcement. As in week two The Social Dilemma referenced technology as a slot machine. Regulations for technology that revolve around kids are no more. Gen Z has grew up with constant use of phones and technology. Having access to the internet young has had negative effects. These effects include anxiety, depression, and suicide. Stated in the movie processing technology has increased trillions of times since 1960 more than anything else has improved. We are being effected by constantly being on our phones. Fake news and conspiracy theories have become overwhelming on a societal level. People are listening and seeing things on the internet that are making them believe in something that isn’t real. This causes frustration in not knowing the difference between what is false and the truth. When it comes to how we can solve this issue it begins with tech companies bringing back regulations. However this is something that we will probably not see till its to late. When it comes to doing whats best and what makes money, ethics usually goes out the window. It’s important to start in your own home cutting back on your own use of technology and helping others. People don’t really see the danger that comes with unintentional scrolling until you really hear about the effects. As a society it’s important for those to stop following and spreading the fake news. It’s in your hands if you want to stop the over consuming of social media and technology.

Week 2 Part 2

After creating my social media log I realized how much time I was really spending on my phone. The total screen time of my social media log reached 9hr 31m. Even though not all of that included social media it was still the majority. When doing this experiment I decided to choose two days that I was not working. I choose to do it this way so that my screen time was only influenced by my personal time. While reducing my screen time I decided instead of going in increments, I would try to find something else to do when I caught myself on social media. I found this method worked best for me. Looking back on the social media log I spent about 5hr 32m on social media. After going the day finding other things to do instead of spending time on my phone my social media usage was only 50m. The first day I didn’t get much done and didn’t mind that I wasn’t getting right to it either. On the second day I got everything I needed done and even more that was planned for another day. Even after not allowing my self to be on social media, I found myself just not wanting to be on it either. My total screen time of the second day was 3hr. After the experiment I keep looking more diligently on my screen time and what I am using most and what to cut back on. My screen time since has stayed around and even under the 3hr time of the second day. I am glad that I took the time and this assignment being part of the class. I learned a lot and plan to keep my screen time to the minimum.

Week 2

After reading the article and watching the talk video it really opened my eyes, how much social media has become a big part of my life. Thinking about the article mentioning how to learn who someone is you had to talk to them. I realized that when I am around someone new I commonly look them up on facebook. In relating to the talk, you don’t realize how much your phone distracts you until you really think about it. I constantly can feel my phone buzz in my pocket or light up when it’s on a table. I feel that social media is a big part in my daily life. I think about how many times a day I am simply bored and pick my phone up and scroll through social media. Going without internet in certain situations can be frustrating not being able to simply fidget on my phone. However in other situations when i’m with family at a bonfire or in a social gathering it doesn’t bother me much if I don’t have internet. When it comes to the empty glass mentioned in the talk, I believe that I can find others things to do to fill my time instead of being on my phone. I feel when it comes to being on social media I try to stick to things that I can learn from. Such as on facebook I like to follow groups on homesteading and gardening. Even though I am on social media I can use it to benefit myself and learn new things instead of scrolling through non sense. I would however like to start learning new things by talking with people and have a normal face to face conversation. I don’t think that social media will ever not be part of my life but I would like to cut down on my usage.

Week 1

Hello Everyone!

My name is Hannah Holmes. I am finishing up my second year here at CMU. I am apart of the global university and studying business entrepreneurship. I am still unsure of what my final goal is when I finish college. I hope that the clases I take and then experience I gain will point me into the right direction. I am excited to take this class and learn more about the importance and relation between social media and a business.

In regards to blog posts I hope to learn more about the importance of marketing and putting a brand out there for the people to find and love. I hope to further muy understanding the impact of a strong media team and how they helo build a business.

A company that has a strong social media presence is Amazon. Whether you may be scrolling through Facebook or TikTok you will most likely scroll past something in regards to Amazon. Amazon uses social media to promote adds or things that you may like while also incorporating deals that will draw your attention. Amazon storefronts have also become very popular. This allows people that share things they have bought on amazon to create a storefront and lists so that others that may want the product themselves can easily find and purchase that item. This is a great strategy by Amazon allowing people to market their products for them.

Amazon (@amazon) on TikTok | 4.1M Likes. 790.5K Followers. we'd give you five stars 😏.Watch the latest video from Amazon (@amazon).

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