Amid all of the upheaval and change of 1968, one aspect of American life was being quietly and politely mythologized with the publication of Richard Scarryâs wildly successful âWhat Do People Do All Dayâ. Farmer Alfalfa, Baker Charlie, Zip the letter carrier, and the many other characters of the book each hold specialized jobs, together forming a prosperous and static industrial society.
The simplicity of Busy Town is now foreign to us. We work in a global market, with technology seeping into every aspect of what we do, and we bring to our occupations a more diverse set of needs and desires. The twin recessions of the 1990s and late 2000s amplified these changes, but the transition that weâre living through does not appear to be temporary.
What work we do, where we do it, who we do it for, how much of our time we spend on it, and why we work are all in flux. To understand where work is going, we have to look beyond the boundaries of traditional employment. From homesteading pioneers, to rags-to-riches industrialists, to the innovator in a garage, pulling oneself up by the bootstraps has long been a recurring theme in the American narrative. Today such self-reliance often happens despite our institutions. What further potential might we unlock if we redesigned our institutions to support innovation?
Self-employment as a share of total jobs has more than doubled since 1970. Today there is more than one self-employed person for every five who work for someone else [XYZ]. America also has a growing number of contingent workers and individuals who patch together an income from a variety of sources. In a previous time this may have read as a description of low-income workers, but today the description above is applicable to many high-income individuals too.
We want to understand how American society will change when this fringe activity becomes more mainstream, and in turn what effect that will have on main street.
What are the programs, platforms and policies needed to harness talent and expand opportunity in an economy with a workforce that is increasingly fluid and independent?
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Independent workers are sometimes depicted as rebellious non-conformists who are escaping the confines of corporate employment. The reality is less seditious and far more interesting. When we look at the motivations behind the decisions of independents, we find that theyâre aligning their work lives to enable their own ideal lifestyle. Understanding the new workforce therefore helps us discover ways to support this cohort, but it also gives us a lens to reimagine the role and behavior of employers. Independents are not an isolated branch of the workforce, they are its leading edge.
In the traditional conception of the American Dream, success in oneâs career leads to increased wealth and security, and eventually the freedom to enjoy a retirement doing âwhatever I want.â Today a growing number of people question this formula. In the words of Dom, age 22, âtime is the most valuable currency, hands down. You can make up income but you can never get time back." For people like Dom, freedom is success, not the other way around. The freedom to weave work into oneâs ideal lifestyle is of central importance to the independent workforce.
Many independents âknow themselvesâ and seek out work arrangements that fit their needs precisely because they believe this is what it takes for them to do their best work. The desire to avoid tasks that are uninteresting or dissatisfying is a common theme, but not all of the desires are so lofty. Many of the reasons independents cite for avoiding staff positions are small annoyances that together add up to a general âfrictionâ preventing them from focusing on the work they are so emotionally committed to. The ability to control oneâs own schedule, to work from home, or to avoid organizational politics may not be make-or-break factors in and of themselves. But together they add up to an overall sense of agency that allows the independent worker to optimize their work/life balance, achieving a lifestyle that is meaningful to them.
These freedoms are not without cost, however. John, a management consultant in Charlotte, cites the ability to âwork on something [satisfying] for the rest of [my] lifeâ as the reason that drew him to independent work, but at 61 years old he is concerned about financing âsome facsimile of retirementâ and finds himself without the broader resources of an employer to assist in that.
After 18 years of successful freelance work and nearly the same number of years before that as a full-time employee, Carol decided to wind down her freelance practice and take a staff position with one of her clients. Throughout her career Carol followed her passion for thinking about and working on a specific set of issues. For her, the question was not âshould I work for a companyâ but âwhat arrangement will let me focus on the topics that matter to me?â Carolâs deep attachment to her vocation and the non-linear way that she chose to pursue it is emblematic of the way that careers in America are evolving.
In the past, the word âcareerâ has implied a linear progression from job to job. If one had a successful career they could expect that their salary, duties, and title would ratchet upward as they advanced. For Carol, progress is more fluid and is likely to be defined as much by personal criteria as it is by the desire for increased levels of comfort and security. Whereas a linear career can often be boiled down to the highest rank achieved, the value of a non-linear career emerges, like a portfolio, from the composition of the various roles and projects one has undertaken.
The nonlinear career also allows independents an easier transition when making time for training and education or pursuing a completely new kind of work. If one looked only at his frequent social media postings, Albert would appear to be a man of leisure. On the contrary, he is a sought after creative director who has done stints both inside companies and as a freelancer. Like Carol, he is driven by a desire to do what he describes as âgood workâ but ultimately Albert would prefer to do that work as full-time staff if he could find the right position. Rather than settle for a job that may blossom into the position he dreams of, Albert uses his successful freelancer career to obtain a high quality of life while he searches for the perfect job. Over the years this has allowed him to steadily shift his work from advertising towards design. Through his independent work, Albert has given himself the freedom to search for satisfaction.
As non-linear careers become more common, moments of transition multiply â into and out of education, projects, jobs, etc. Supporting non-linear careers means easing these moments of transition (for both individuals and organizations) as well as expanding the culturally acceptable definitions of âa successful careerâ to include more diverse pathways.
They take calculated risks
Risk is a constant calculation for independents, who are likely to describe themselves as somewhere between âonly slightly risk averseâ and âcalculated risk takers.â Because they lack the same safety nets that are available to employees working under someone else, independents are creative in the ways that they seek to mitigate the necessary risks of working on their own. They are resourceful in vetting potential clients through social networks, seek out communities of support, and make careful decisions about what projects they take on and how many they juggle at any one time.
Independents experience life between two worlds. As âearly adoptersâ of a new way of working they often receive the envy of their peers, yet they also suffer from not being able to take full advantage of a system built on the assumption of more traditional employment. For instance, although the Affordable Care Act has given individuals more freedom to work on their own, the variable income of an independent and lack of an employer can make it more difficult for them to secure a mortgage.
The risks that independents take on are also professional, which is especially present in the minds of independents with less experience. As described by an independent lawyer we spoke with who prefers to remain anonymous:
All of the risk is on you. When you don't have experience this can be frightening... If you work in a firm, the senior attorneys make the critical decisions, so a young lawyer has the âsafe harborâ of âI was just following orders.â But if you're on your own, you are the senior attorney, even if you don't have the experience.
This elevated level of risk makes independent work more daunting for younger individuals but simultaneously highlights an opportunity for older workers who are more likely to have amassed some financial security, strong networks, and experience.
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Work of all kinds is being done by independents. For this study we met with designers, management consultants, accountants, sales people, researchers, and more. Independents today are finding opportunity as businesses consolidate activities around their core value proposition, seeking reduced overhead and increased flexibility. As strategic partnerships and other forms of networked collaborations proliferate, opportunities multiply for independents and firms who offer specialized service.
Many independents think of their work as âcontainedâ in individual projects that combine to form an overall portfolio of what theyâre up to. A project serves as the basis for independents to attach themselves to organizational âhostsâ, forming a kind of interface that allows the independent to be fully invested in the task at hand without having to engage in the full extent of the organizationâs plans or internal politics. Projects have clear beginning and ending points and are staffed by a collaborative team who each have clear roles and accountability, and expect to disband at completion or recombine for the next project. This modality of work is common in design and technology firms, and is growing in popularity inside other kinds of organizations as well.
Even when working only for one client, independents are a more mobile workforce than traditional employees. They change their workspace as needed to balance personal needs and duties. Many cite the loneliness of working by themselves and look for opportunities to interact with other humans, which may mean working from a clientâs location for part of the week, spending time in a cafĂ©, or renting a desk in a coworking space. This, too, is consonant with larger changes afoot in workplaces around the country as organizations find that their physical locations do not support the way that they their employees and contractors work (or want to work), and significant numbers of people are regularly out of the office for work-related travel or meetings.
Underpinning the enhanced flexibility in where work happens and how collaborative projects form is the general infrastructure provided by contemporary technology. Powerful, mobile, connected devices and software have become so cheap that individuals are able to enjoy largely the same level of quality as companies do, but independentsâ have fewer resources to fall back on when technology has hiccups. The impact of small snags such as a cafĂ© whose WIFI is down for the afternoon or a stolen laptop are amplified by the centrality of technology.
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The content below is an outline.
If we want to know how to harness talent, letâs start by understanding why talent may not be harnessed to its fullest extent currentlyâŠ
- No jobs (need job creation, entrepreneurship, etc.)
- No talent (need education, development, discovery etc)
- Right talent, wrong job (an engineer in an engineering company that is not maximizing their use of talent)
- Wrong job for the talent (and engineer in a marketing company)
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The two areas of greatest leverage are the latter two⊠they are problems of fit.
- Circumstantial labor: taking a suboptimal job because you moved somewhere to be with your spouse, after a health event, etc.
- Market changes: your skills are no longer of value
- Firm changes: you no longer like the firm culture
- You change: you decide you want to do something else
All of these are exacerbated by the âlock-inâ that comes with employment in America (and the current institutional framework which favors fulltime, single employer employment). The effect of this lock-in is enhanced with regards to childcare.
If we find ways to enhance the flexibility in worker:job couplings, weâre more likely to find an optimal distribution across the population that maximizes happiness and productivity.
The focus of independents on project-based work is another way of enhancing flexibility. Effectively every project is a chance to re-evaluate all of the above.
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The role of organizations
To imagine new platforms, programs, and policies, letâs hold the needs of individuals constant and look at the ways that companies have satisfied those needs. Then we can find new ways to meet those needs without resorting to the same organizational frameworks.
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-Â Â Â Â Â Â peers/community/network
Employers offer compensation (income + security) in exchange for duties performed by employees. This basic exchange produces identity, peers, development opportunities, and scale as byproducts.