Building Your LinkedIn Profile
Professional “Headline”: After your name, this is the first line viewers see. Go beyond simply putting “student.” (Examples: Marketing Intern, X University College Junior or X University Graduate Student Seeking Digital Advertising Positions or Junior Environmental Studies Major at X College).
Photo: This is the first image a viewer will have of you. Be mindful of how you want to project yourself and be sure that it is appropriate for the audience.
LinkedIn URL: Claim your personalized URL and consider including the public URL at the top of your resume, just under your name with your email and phone number.
Summary: Highlight your key work experiences and accomplishments. Include specialties and skills. Keep it concise, specific and keyword rich.
As a student, I have devoted my studies to ______, and am seeking employment in the following areas: _______ and _____ . My work as a _____ and ______ complemented my academic coursework at X University and allowed me to develop an understanding of ________. I am excited to apply my strengths in _______ and ________ to the field of ________.
Experience: Include experiences relevant to your career goals. Give a brief description of each position, the dates you worked and the name of the organization, similar to what you have on your resume.
Education: Include, in reverse chronological order, X University and any other schools or programs.
Additional Sections & Information: Add additional sections to your profile, or incorporate this information in your education, experience or summary sections, such as languages, volunteer experiences, courses, certifications, publications, honors & awards, groups and associations, interests, skills and expertise.
Applications: LinkedIn Applications enable you to enrich your profile, such as Creative Portfolio Display, Blog Link, WordPress, Company Buzz.
LinkedIn Groups: Join groups that are of interest to you and you will receive periodic emails and be able to engage with others in the group.
Populate your profile with connections: First search for people you know and send them an invitation to connect. Be sure to customize your invitation as most people won’t accept a generic invitation. Keep in mind online networking does not replace in-person relationship building.
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