Snapchat & the Social Media Hierarchy of Needs
My nieces introduced me to Snapchat the other weekend, because apparently that’s where all the younguns are hanging out now.
Although I probably need another social network like I need an extra 20 pounds on my hips, I was curious about it, both as a marketer and a wannabe young/hip person. So despite a slow and surprisingly insecure start (especially considering I only have like, SIX friends or something)…
And the fact that I’m totally using it wrong..
I tried Snapchatting all of last week, and here’s what I learned.
Snapchat is nothing like SMOLDIES (Social Media for Oldies)…
If you - like most people of a certain age - hang out primarily on Facebook and maybe Instagram (which you probably think of as “Facebook Lite”), Snapchat will definitely throw you for a loop, because it’s just not at all like the platforms we’re used to.
First of all, anything you post on Snapchat will EXPIRE. If you send a Snap to someone, it’ll expire after they see it, or after 10 seconds - or something like that. If you post something to “My Story” it’ll expire after one day.
Given that, I find that there really is very little an older person (especially a nostalgic one, with a progressively deteriorating memory) will find attractive or useful about this app. In fact, after my week of Snapchatting I’ve found only 2 potential applications for older folks:
The second thing you’re going to need to know straight off is that there are no likes on Snapchat. That’s right, my dopamine-fueled like addicts. No fix to be found here.
No sharing either, or comments. You can message the poster after viewing a Snap but whatevs, what for, it’s not as if this thing will exist/matter in 10 seconds, right?
And you know what? That’s kind of a wonderful thing.
I think we’re all familiar with Maslow’s “Hierarchy of Human Needs", right?
Anyway it occurred to me as I was being all needy on Snapchat (”Hey… Who’s seeing my stuff? Where are the likes? Where’s the love, y’all?”) that social media has actually created a whole new hierarchy of needs – and the picture ain’t particularly pretty.
At the risk of sounding overly dramatic, I think Facebook and Instagram likes have ruined us. They’ve made us so dependent on the affirmation of others that our posts are so rarely real or spontaneous anymore.
We create instead these carefully curated and filtered versions of our lives, caring more about admiration than authenticity. Fakebook and Impressagram. It’s quite sad.
And this is why I think Snapchat is awesome. Because it takes our need for affirmation and attention and curation, and decent photo filters and whatnot and says “OMGLOL! Whatever the heck for?? Just enjoy the moment, weirdo!”
It’s liberating, really.There’s a lot that goes into play when you know that what you put out there won’t last. Striving for the perfect shot is a waste of time. Impressing people is unnecessary. So you’re free to just be.
Like I said, a wonderful thing.
I doubt I’ll be abandoning my other platforms anytime soon (I do need some of my posts not to disappear into thin air). But I think I’ll hang on to Snapchat for a little while longer… because I need that reminder, as I think we all do… to keep it real and remember not to take ourselves too seriously.
If you really think about it, everything is temporary. So just enjoy life’s moments as best you can, without needing be or appear perfect. Life is too short to waste on the opinions of others anyway. :)