Hel Looks

Hel Looks is a street style blog from Helsinki. Full site at www.hel-looks.com. Check out also Gem.

[hel-looks]

Moisha, 22

“I’m wearing a top customized by me. Other clothes are either thrifted or from my friends. My style is inspires by my siblings.”

2 August 2025, Kallio Block Party

[hel-looks]

Pinja, 20

“I’m wearing my old trusted pants from a few years ago I had since forgotten. The thrifted, worn-out Camel belt is fixed with a few ropes, on the verge of breaking. I borrowed the t-shirt from a friend who designed the logo. The shoes are also from a friend and the sunnies from my grandma. Colors and hues are important to me and the beauty of their combinations inspires me. Patterns and prints too.”

2 August 2025, Kallio Block Party

[hel-looks]

2 August 2025,

[hel-looks]

Katariina, 23

“I’m just a green haired creature and what I wear depends very much on my mood and it’s inspired by a bit of everything like my friends, internet, art etc. My style is usually really dark and i love goth, punk, and cyberpunk styles.”

2 August 2025, Kallio Block Party

[hel-looks]

Roosa, 26

“I’m wearing a vintage slip skirt, two white tops, a lace scarf, an old camera bag with a golden fish pendant, and grey ballerinas – every piece is second hand. I love the juxtaposition of minimal vintage pieces and playful accessorizing. At the moment I’m most inspired by clean silhouettes, objects found in nature and exploring the use of discarded items.”

2 August 2025, Kallio Block Party

[hel-looks]

Anni, 29

“I’m wearing Weekday pants, a Gina Tricot t-shirt, Gucci sunglasses and bag with thrifted accessories and Skechers sandals. My style is inspired both by my own personality and trends, and also music.”

2 August 2025, Kallio Block Party

[hel-looks]

Roope, 20

“I’m wearing a Adidas hoodie thrifted in Ivalo that I tied a lilac ribbon around, a skirt from Vinted, glasses from Dallapé Park, Vagabond shoes thrifted in Tampere, and bag thrifted in Rovaniemi. My style is influenced by 60s womenswear and by queer people and the media I consume. I think about movement and the silhouette when I choose an outfit.”

2 August 2025, Kallio Block Party

[hel-looks]

Stella, 31

“Everything I‘m wearing is thrifted either in Helsinki or Berlin. The hat and the sunglasses were gifted to me by family. For me the most thrilling thing is finding unexpected combinations of second hand pieces from different decades and parts of the world. That way it never gets boring. It‘s a bit like mushroom hunting!”

2 August 2025, Kallio Block Party

[hel-looks]

Lotta, 23

“I’m wearing my dad’s old sunnies and my mom’s scarf. The t-shirt that says: everything is your fault, I found in a book shop in Sweden. My dress and skirt are things I’ve borrowed from my friends. We have a sort of shared closet because we all find clothes and dressing up exciting but don’t want to buy more stuff. Seeing them style the clothes that I’m bored of in a new way or just getting to go through their closets is something that inspires me.”

1 August 2025, Dallapenpuisto

[hel-looks]

Heta, 20

“My style is heavily inspired by fairies, music, and my friends. My priority when building an outfit is establishing a ’fairy spirit’. Most if not all of my clothes are second hand, as is this outfit. I’ve found most of my staple gems from UFF. I recycle clothes as well, these fur-hand warmers used to be socks from Saiturinpörssi. My leg warmers are also from there and my shoes are from pahis.fi.“

1 August 2025, Dallapenpuisto

[hel-looks]

Saara, 27

“I’m wearing a silken nightdress and scarf that was purchased 3 years ago from Uff. The bathrobe is from Italy, from a vintage store in Bergamo. Shoes are 6 years old second hand Billi Bi’s. My style is inspired by 30s and 50s fashion and burlesque. I support fabric recycling and love lending my clothes to friends.“

1 August 2025, Dallapenpuisto

[hel-looks]

Anni, 24, Syksy, 25

Anni, 24: “My look was inspired by the Hello Kitty hair clips in my hair. I like to experiment with a lot of different looks and love to color coordinate with bold colors.” Syksy, 25: “My style is based on a few staple pieces that I easily end up wearing all summer. I am interested in using clothing as a means of self-expression and queering gender.”

1 August 2025, Dallapenpuisto

[hel-looks]

Nekku, 20, Timotei, 20

Nekku, 20: “I’m wearing my favorite casual and comfortable clothing pieces that are all thrifted. My style is inspired by rainbows, different silhouettes, my past styles, and queer people.” Timotei, 20: “I’m wearing a fully hand made outfit. The shirt is actually a bodysuit with two hidden front pockets and the raver style pants have a bleached pattern and 6 pockets.”

1 August 2025, Dallapenpuisto

[hel-looks]

Anton, 22, Helmi

Anton: “I’m wearing shorts my brother cut from old jeans some years ago, my grandfather’s old shoes and a top the person next to me made for my birthday. Many of my current clothes have been in circulation among my friends for a long time.”

Helmi: ”I’m wearing shorts I cut from stockings i bought from the opera house's flea market, my friend’s top and my mother’s bag and shoes from the 90s. This is one of my go-to outfits.”

31 July 2025, Unioninkatu

[hel-looks]

Peik, 23

“I’m wearing my mom’s old boots and Marlboro trench coat, she just found it at our summer cottage after 30 years and decided to pass it on to me. Jeans are from Kierrätyskeskus (Recycling Center) and the t-shirt is my roommate’s – I didn’t have any clean shirts left. The bag is my friend Leevi’s; they gave me the bag for the time being as they’re fixing my own at the moment.”

6 July 2025, Alppipuisto

[hel-looks]

Aleksi, 23

“I’m wearing this long scarf which a dear friend gave to me, it’s my favourite piece of clothing. I should someday wash it tho, it’s starting to get stanky. These big pants were a dream find, jacket a staple and I love a good sweater. Boots are falling apart but I guess so is everything. All thrifted, gifted or traded.”

6 July 2025, Alppipuisto

[hel-looks]

Tytti, 34

“I’m wearing my partner’s ancient hoodie and a relative’s old leather jacket. The boots and skirt are from the street flea market. That’s where you find the best stuff in Helsinki. All my clothes are second-hand and often my friends’ old ones. I like to wear the clothes of my loved ones. Today I’m inspired by The Matrix (1999) and rain.“

6 July 2025, Alppipuisto