“Big tech has given this machinery telemetry, automation, and scale. The platform feed is a Jones machine. It puts other people’s vacations, kitchens, bodies, weddings, and workout routines in front of us not as occasional local gossip but as a continuous global stream. The result is not just envy: it is the normalization of comparison as a default mental state. Am I fit enough, rich enough, busy enough, stylish enough, politically informed enough, raising my children well enough, or aging well enough? A system that can keep those questions humming in the background can monetize them indefinitely.”