Check Point #2
Store name: SimplyHOME
TheStore Floor Plan is illustrated as below. Inspiration photos for the store interior design and product varieties will be followed.
With reference to the floor plan:
Arch Shelf Customers will walk through an arch shelf as they enter the store. Instead of books, homeware products like smart storage options and other small home decorations will be placed on the shelf.
Display shelves On the walls
Kitchenware Section
Other Home Goods Section
Bedroom Section
Tableware Section
Sofa and Coffee Table
Carpet display Rack
*photos
Bathroom section
*photos
Dining Table
*photos
Bench
*photos
Chairs
*photos
Lightings and Colors for the mood
Special Event
Promotional Plan
- Magazines ads (x 3)
1. Philadelphia Magazine - Philadelphia Home
~ the ancillary publication specializing in news and tips ideal for creating your home
~ Sections: Shopping, Arts & Events
2. Philadelphia RowHome Magazine
~ the only home interior/lifestyles magazine that focuses on the unique interests of residents in the South Philadelphia area (i.e. where East Passyunk is), targeting at local residents
3. Grid Magazine ~ a free, monthly print publication focused on sustainability issues and initiatives in the Greater Philadelphia area
~ Section: Building & Design
- PR plan and Media Kit
(list wt will be included – bio, news release etc.)
* Local and online media pitching about the opening event and details
* Short biography
* Coupons given out in the media kit for future redemption
* First catalogue of the store
- Flyers, postcards, invitation * little posters and flyers to be placed at cafes in the neighboring area
* invitations to be sent to local art centres / associations
- Social Media strategy and viral Marketing promotional plan * set up a Facebook page with the link included on all magazines ad * post new status or photo onto the page at least twice a day to generate traffic * once or twice a week have online fastest finger first mini contest to give out vouchers (US$5 each) * when customer comes to the store showing they have LIKED the Facebook page, they receive 10% off for their purchase
* create a new twitter trend (e.g. #cometosimplyhome)
* Environmentally-friendly bags (with the store’s name print on surface) can be sold at the cashier
- Store Launch Event: Art jamming activity
* a free-of-charge event open to the public
* Venue: an outdoor area close to the store
* Target audiences: young families and couples
* Guests: Local & Hong Kong contemporary artists / interior designers → a symbolic cross-cultural fusion of art and life → showcase of their artwork and sharing of how to live a modern, artistic and fun life
* Fun Art corner: Young families and couples can do art jamming e.g. painting home T-shirts and mugs
* Shop visit & Opening Sale: 20% Discount for those visitors who showed their Facebook "LIKE" during the first two weeks
Brief promotional budget