Footy!

Lets talk Footy, Footy, Footy

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WEEK 11 Social media and Traditional media

Just a shower thought, if TV/video “killed the radio star” Social Media killed the TV?

Social media is more accessible, there is more variety, watch what you want and when you want, however BOTH STILL HAVE ADVERTISEMENTS! There is no escaping the ads!

Social media and TV can work together, social media is used to promote and to monetize the TV assets. For example, “The Channel 9 Footy classified” uses Facebook to promote their show, hoping for media convergence and ask for viewers to tune in onto their asset or TV channel, ‘channel 9’.    

[howgoodisthefooty]

WEEK 10 

- Tutorial for Social Media class find a player who got it wrong with their use of social media use - that is, they have come under fire for something they posted, tweeted etc.

what was the tweet about - In 2010 Jason Akamanis famously wrote about his opinions on that he believed homosexual players should stay in the closet, as he did not believe football culture was at that time ready to fully accept them.

What was the Reaction? -  Numerous people spoke out against his opinion, The Western Bulldogs was worried about the negative publicity and suspended him two matches for not coming to them before having it published.

What was the fallout ? - In July 2010, It was announced that the Western Bulldogs had terminated Akermanis’ contract due to the club’s judgement that the two were on different paths. Jason Akamanis has had other numerous social media fire like commenting on a another player in the AFL league on using performing enhancing drugs in 2007 who he did not name but subjected to investigation and ruined the West Coast player’s reputation, he also commented on a radio show shortly after the death of the Melbourne Football Club president Jim Stynes in 2014 saying “he was a nasty man in his day”.         

[antiporn-unicorn]

I AM DYING, THIS IS HILARIOUS. OMG, BEST THING EVER.

[howgoodisthefooty]

This is Content

[howgoodisthefooty]

WEEK 9

Social Media Measurements - aka Metrics, help determine insights that will influence social media objectives like; sales, customer satisfaction, loyalty Inbound leads and brand positioning. I am told to Be SMART with your social media objectives; Specific, Measurable, Achievable, Realistic and Timely. This will be handy for when I am creating my social media campaign for the VAFA or The Parkside Football Club.   

[howgoodisthefooty]

WEEK 8

mid semester break to recharge the batteries

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Today we meet with our VAFA club The Parkside Football Club to help create a social media strategy for the next footy season!

[howgoodisthefooty]

Week 7 Image management on Social Media: Controlling the message 

General characteristics, feeling or impression

Brand personality 

Linkages between characteristics and feelings/emotions 

image can set the tone for an organisation’s culture,values, standard and behaviors

[howgoodisthefooty]

Week 6 Social Media strategies and Campaigns: approach and techniques

In Social Media - We examine how to use our social media channels to engage and interact with our different stakeholders. Social Media Strategy is high level and connected to brand and organisation imperatives. where as marketing campaigns are the smaller,tactical operations that help achieve specific deliveries within the battle plan. 

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week 5 Social media content

Content needs to be creative, interesting, engaging and valuable. Content is king, developing content is a huge focus area for sporting area for sporting organisations and social media marketers.   

Presented my social media campaign that I am engaging in to spread the word and get valuable donations!!! help me reach my cycling goals to help kids fighting with cancer, Check out this interesting campaign.  https://greatcyclechallenge.com.au/Riders/KevinChan

[howgoodisthefooty]

Week 4 Social Media as a Marketing tool to promote businesses 

1.Facebook 2. Linkedin 3. Instagram So consider using linkedin to promote your business over the big guns on social media Or making a tiktok :D

 YellowSocialMediaReport,2020 

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Keep reading

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Kevin is Riding 75 km this October to Fight Kids' Cancer!

Kevin Chan is riding in the Great Cycle Challenge. Please sponsor Kevin now to end childhood cancer and save little lives. View Kevin's fundraising page!

Week 3 - Engagement on Social Media 

This week we talked about engagement on social media, it is aimed to reach as many people as possible via social media and then change them into engagements which leads to trust and results in action/purchases. High level of engagement means more return into the organisation and you do this with quality content ‘CONTENT IS KING’. 

 support me and the good cause i am engaged in this month :) much appreciated.    

[howgoodisthefooty]

WEEK 2 Social Media Marketing: where social media fits in broader communications

Sport in its ability to produce emotions,personal feelings, unique outcomes, cooperation, and competition and sport communications are generally interested and engaged with their favorites teams/clubs and have a positives view of them. 

So, although they have less physical access to the club, it is vitally important that they remain engaged and that they feel part of the club’s community.  

Social media performs two vitally important functions 1) to develop grow and engage the online community (fans, members, community…)

2) To promote and sell the clubs brand (memberships, merchandise, attendances..)

[howgoodisthefooty]

WEEK 1 The rise of social media

Social Media is all types of sharing of knowledge, information and opinions using a web based application to communicate. Some notable stats 

- about 96% of Australians are active on Social Media 

-87% smart phone penetration, 76% for laptops, 59% for tablets and 52% for desktop computers

-60% of Australians use the internet at least more than five times a day 

-59% use social media first thing in the morning, 61% being the highest in the evening

If organisations want to be where their customers are then they need to be active on social media.  

[howgoodisthefooty]

WEEK 2 Social Media Marketing: where social media fits in broader communications

Sport in its ability to produce emotions,personal feelings, unique outcomes, cooperation, and competition and sport communications are generally interested and engaged with their favorites teams/clubs and have a positives view of them. 

So, although they have less physical access to the club, it is vitally important that they remain engaged and that they feel part of the club’s community.  

Social media performs two vitally important functions 1) to develop grow and engage the online community (fans, members, community...)

2) To promote and sell the clubs brand (memberships, merchandise, attendances..)

[howgoodisthefooty]

WEEK 1 The rise of social media

Social Media is all types of sharing of knowledge, information and opinions using a web based application to communicate. Some notable stats 

- about 96% of Australians are active on Social Media 

-87% smart phone penetration, 76% for laptops, 59% for tablets and 52% for desktop computers

-60% of Australians use the internet at least more than five times a day 

-59% use social media first thing in the morning, 61% being the highest in the evening

If organisations want to be where their customers are then they need to be active on social media.  

[howgoodisthefooty]

WEEK 11 Social media and Traditional media

Just a shower thought, if TV/video “killed the radio star” Social Media killed the TV?

Social media is more accessible, there is more variety, watch what you want and when you want, however BOTH STILL HAVE ADVERTISEMENTS! There is no escaping the ads!

Social media and TV can work together, social media is used to promote and to monetize the TV assets. For example, “The Channel 9 Footy classified” uses Facebook to promote their show, hoping for media convergence and ask for viewers to tune in onto their asset or TV channel, ‘channel 9’.    

[howgoodisthefooty]

WEEK 10 

- Tutorial for Social Media class find a player who got it wrong with their use of social media use - that is, they have come under fire for something they posted, tweeted etc.

what was the tweet about - In 2010 Jason Akamanis famously wrote about his opinions on that he believed homosexual players should stay in the closet, as he did not believe football culture was at that time ready to fully accept them.

What was the Reaction? -  Numerous people spoke out against his opinion, The Western Bulldogs was worried about the negative publicity and suspended him two matches for not coming to them before having it published.

What was the fallout ? - In July 2010, It was announced that the Western Bulldogs had terminated Akermanis' contract due to the club's judgement that the two were on different paths. Jason Akamanis has had other numerous social media fire like commenting on a another player in the AFL league on using performing enhancing drugs in 2007 who he did not name but subjected to investigation and ruined the West Coast player’s reputation, he also commented on a radio show shortly after the death of the Melbourne Football Club president Jim Stynes in 2014 saying “he was a nasty man in his day”.         

[antiporn-unicorn]

I AM DYING, THIS IS HILARIOUS. OMG, BEST THING EVER.

[howgoodisthefooty]

This is Content