3 types of content for you to understand more about Big Data: 3. Books
Developing a Successful Big Data Strategy for Your Business
Suitable for those who now arrived in the Big Data world, the book of Mark Van Rijmenam author provides a roadmap for companies looking to develop a Big Data strategy and explain why it should be part of the culture of an organization. The publication also shows the main technologies and guidelines to ensure security and consumer privacy.
Big Data, Analytics, and the Future of Marketing & Sales
In this eBook, the McKinsey shows how big data can help marketing and sales of any type of company. The content explores business opportunities, the organizational implications of the analysis of large data, gives examples of the application of Big Data and detailed information through graphics.















