AMC Studio 30 Theatre - Houston, TX (1997)
"What the design attempts to do in the 110,000 sq. ft. space is simulate a movie studio backlot and the soundstage where guests become part of the action, and the experience "rekindles the magic and memory of movie going."
Elements from sound stages and studio road cases make up the central lobby space along with a guest service desk. Images of Hollywood's glamorous stars of the past add enchantment to the balcony walls. The space is divided into three themed areas that "transport guests into fantastic worlds of Animation, Action/Adventure and Cyberspace." The food concession stands within each area carries through the theme; "Fizz, Sizzle, Pop"; Wildebeest Feast"; and "Quantum Bits." The 30 auditoria are located off the soundstage lobby and within the various themed areas.
The architecture seems to come alive in the Animation area. The space is designed to resemble an animation cel: "flat, two-dimensional, cartoon-like graphics are outlined with black lines, filled with color and applied on an exaggerated scale." The Fizz, Sizzle, Pop concession's identity and blimp directional signs seem to float in a blue sky with flat, cut-out clouds. The setting for Action/ Adventure recalls a rainforest with heavy hanging leaves, bamboo and rock "carved" directional signs. The custom wall covering features petroglyphs of cave people carrying popcorn, megaphones and movie cameras. The fiber optic eyes peering from behind the leaves in the Wildebeest Feast stand change color. They also appear above rock outcroppings down the corridor. Patrons are invited to explore an abstract, futuristic world in Cyberspace where the floor and ceiling are the same color and brushed aluminum columns rise partway to the ceiling. To create the illusion of "endless space." custom light fixtures project beams of light along the walls and backlit graphic images have neon edges. Various colored lights and a high-tech fluorescent green/orange acrylic sign help to define the Quantum Bits concession area in Cyberspace."
Designed by Kiku Obata & Co.
Scanned from the book, Entertainment Destinations by Martin Pegler (2000)
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