Oreet Ashery: Subverting Neoliberalism and The Far Right Agenda
“Instead of citizens, it produces consumers. Instead of communities, it produces shopping malls. The net result is an atomized society of disengaged individuals who feel demoralized and socially powerless. In sum, neoliberalism is the immediate and foremost enemy of genuine particaptory democracy, not just in the United States but across the planet, and will be for the foreseeable future.” (McChesney)
Israeli born, London based, performance artist Oreet Ashery is making waves in Europe with installations and performances that are both visceral and thought provoking. Her work is an ideological critique of far right politics, neoliberalism, and western concepts of freedom, gender, and sexuality. It sheds light on the problems with these ideas, and how they tend towards the marginalization of certain social groups. Pieces such as those from her Party For Freedom series (2011-13) and The Space for Freedom is Getting Smaller and Less Transparent (2013-17) are great examples of this. They create a juxtaposition between class differences, true liberation and democracy, and the falsities created under neoliberalism and nationalist ideals. (Gogarty)
Having grown up in Israel during the 1970s, Ashery has been no stranger to political, social, and cultural dynamics. The division between Israel and Palestine coupled with the hypocrisy of her home state, fueled her early work. At the beginning of her career she was focused on critiquing the patriarchal and often misogynistic views of orthodox Judaism and Islam. This led her to create a character called Marcus Fisher. Over time her work has evolved to critique broader ideologies, and most recently she has been taking inspiration from Mayakovsky’s 1921 play, Mystery-Bouffe. The original play satirized globalization and an inevitable meltdown, and broke down social classes into two groups: the clean and the unclean. (Budzinsky)
Ashery’s Party For Freedom series is in some ways her interpretation of Mayakovsky’s ideas. It is both an overindulgent exploration of sexual and creative liberty, and a critique of the illusions of freedom perpetuated by far right political parties (such as the Deutsch Party for Freedom, where the work derives its name) and neoliberalism. This series of participatory and performative installations took place at various sites between 2011 and 2013, and culminated in a final exhibit at the Millbank Tower in London. The location’s significance came from the fact that it housed the British conservative party’s headquarters. (Perry) The series started with a sort of casting call, and the first performances were like sketches and auditions. Artists were guided by an overall theme of exploring freedom (sexually and politically), and were given various props and environments to adapt to. The final piece was a mix of audio-visual installation, and performance; the experience situated somewhere between Surrealism, Nihilism, and Brechtian theatre. Troupes of people in various stages of nudity acted out a plethora of Ashery’s ideas, poised against the soundscapes of four different musical artists, and interspersed with videos of various far right politicians. (Budzinsky) The piece was and still is a successful critique of the political and economic worldviews of neoliberalism and nationalism through its elaborate engagement with the viewer.
Ashery’s The Space For Freedom Is Getting Smaller And Less Transparent is another piece that explores the hypocrisy of right-wing notions of freedom and how they tend towards isolation and exclusion. The participatory installation begins with a large clear room inside of a gallery space. Viewers are given the ability to paint the walls of the clear room. Each week a new smaller clear space is constructed, and becomes painted. This continues until the space is barely bigger than a closet, and the inside of the space becomes detached from the outside world through the lack of visibility created by the expressive paintings. This emphasizes the idea that even though western trains of thought seek to make freedom of expression a cornerstone of society, it creates a small isolated space that is removed from other societies and cultures. (Overladen)
Through her works Party For Freedom and The Space For Freedom Is Getting Smaller And Less Transparent, Ashery engages the viewer in the process of critiquing western concepts of freedom, sexuality, far right politics, neoliberalism, and classism. She believes that there is still a lot of work to do in order to bring true liberation to people, but it starts with this critique.
Budzinsky, Nathan. “Unfinished Revolutions: Oreet Ashery’s Party For Freedom.” The Wire, Mar. 2014, www.thewire.co.uk/in-writing/interviews/oreet-ashery_s-party-for-freedom.
Chomsky, Noam and McChesney, Robert W.” Introduction.” Profit over People: Neoliberalism and Global Order, Seven Stories Press, 2011, p. 11.
Gogarty, Larne Abse. “Irreplaceable.” Art Monthly, no. 381, 2014, pp.3-4.
“Overgaden: Oreet Ashery/Party for Freedom.” Online video clip. Youtube, uploaded by Overgaden, 26 Sep. 2013, www.youtube.com/watch?v=EnguKVF782k.
Perry, Colin. “Party For Freedom.” Art Monthly, no. 367, 2013, p. 34.
Ashery, Oreet. http://www.gold.ac.uk/art/staff/ashery-oreet/
Ashery, Oreet. Party For Freedom. www.oreetashery.net
Ashery, Oreet. The Space For Freedom Is Getting Smaller And Less Transparent. www.oreetashery.net