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Lakeviews, clever marketing, clean design and scotch.

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[ideas-at-work]

There is a message here. 

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Amazing icon set! 

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Typography Tuesday

THE GROTESKS

San-serif typefaces, that is, letter forms that do not have serif extensions at the end of strokes, go by a variety of alternate names, but the most common is Grotesque, or in German, as we prefer, Grotesk. There seems to be some difference of opinion about the origin of the term, but the moniker was established in the 19th century, and the majority opinion seems to be because san serifs appeared so unseemly and poorly formed compared to the serif letter forms that Europeans had been used to reading for nearly two millennia. Wikipedia, citing Monotype Corporation, says that the term originates from the “Italian grottesco, meaning ‘belonging to the cave’ due to their simple geometric appearance,” which makes little sense to us.

While serif typefaces remain predominant for most printed material, san-serifs have become most prevalent for digital display and public signage. San-serifs or Grotesks were used sparingly and for specific usages and effects for a century, but the second half of the 20th century saw a huge expansion in design and application. This week we feature some of the most recognized Grotesks designed before 1960, from the prolific, Milwaukee-born designer Morris Fuller Benton’s 1908 News Gothic, through the ultra-ubiquitous Helvetica designed by Max Miedinger in 1957, to our own favorite san serif, Hermann Zapf’s 1958 Optima. These specimens are drawn from our copy of American type designer, historian, and theorist Stephen Coles’s The Anatomy of Type, published in 2012 by Harper Design. From top to bottom they are:

Keep reading

[ideas-at-work]

Sans love:

[dynamoe]

Helvetica: the face all print *men are talking about (are you?)

Some poor copywriter worked themselves into a frenzy nailing the wording on “Headings in 12-pt. Helvetica Bold u/l with body matter in 10-pt. Helvetica with Italic. It’s just the sort of thing for this ad.”

[ideas-at-work]

This is where contempt of Helvetica comes from:

[helloyoucreatives]

Posters Featuring the New York State Map as a Mask Encourage Empire State Citizens to Stay Vigilant and Safe. The act of wearing a mask has become a new emblem of solidarity, kindness, and respect among New Yorkers.

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We love this. 

[madonnaaaddolorata]

Helvetica, Gary Hustwit, 2007

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Massimo... 

[christianaaahhh]

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Hel yeah!

[weandthecolor]

Neue Haas Grotesk from Linotype

Read more at WE AND THE COLOR or get the font at MyFonts.

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[ideas-at-work]

We’re in love.

[poetassignment]

the book of everyone

[ideas-at-work]

What?! You didn’t know this? 

[bauhaus-movement]

Color is the keyboard, the eyes are the harmonies, the soul is the piano with many strings. The artist is the hand that plays, touching one key or another, to cause vibrations in the soul. Wassily Kandinsky

Bauhaus Movement Shop. Shirts

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So many levels, this works -Yoda

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This: simple & amazing

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Design by  UNBLVBL AGENCY

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amazeballs.

[weandthecolor]

Helvetica Hotel – Branding Study by Albert Son

See more on WE AND THE COLOR.

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[ideas-at-work]

Because Helvetica.

[identity-of-design]

[ideas-at-work]

Bonnie & Clyde gin. Just yes.

[hifructosemag]

Carson Davis Brown’s “Mass” project puts site-specific, color-based installations in big box stores and other “places of mass” without permission. More on HiFructose.com.