From Fine Line to star film roles, Harry Styles has gone from global to stratospheric – now, he adopts his newest mantle. Pleasing, his first business venture, puts beauty and naked ambition front and centre
Taken from the winter 2021 issue of Dazed. You can buy a copy of our latest issue here
Trust Harry Styles to bring meaning, quite literally, to Halloween. Harryween.
In the final leg of his sold-out Love On Tour series of shows, his six-person band took to New York’s Madison Square Garden on the weekend of Halloween. On the bird-call from their faithful leader, his legions of fans turned up to the concert in fancy dress. Crowds outside gathered in traditional All Hallows’ Eve getups of ghouls and goblins, and many paid homage to Styles’ signature style (think feather boas, kick-out flares and heavy-set platforms).
Not one to miss out on the chance for a display of style, Styles appeared on stage as Dorothy from The Wizard of Oz, complete with a sparkly blue pinafore with matching bow, and of course, ruby-red slippers (his band make up the Tin Man, Glinda the Good Witch et al). All outfits are courtesy of Alessandro Michele, Styles’ friend and creative director of Gucci, of which Styles has long been a brand face.
Enveloped in the rapture, the crowd hangs on to every minute of his husky growl and swivel of the hip as he breaks out into a spooky rendition of Britney Spears’ “Toxic”. But put aside Styles’ Mick Jagger swagger, and the crowd, made up of all ages, races, genders and sexualities, feel bound to something a little deeper than just the look and charm of the 27-year-old performer. Affirmations of beauty are swapped, expression is celebrated and friendships are formed under the umbrella of the pop phenom. Case in point: ‘#hslotoutfit’ (Styles’ Love On Tour outfit, in case you were wondering) hit 37 million views on TikTok in the US alone.
“It’s funny because I don’t think of myself that way [as a style icon]… but bringing people together is the thing I’m most proud of. [At the shows] I get kind of a front-row seat to see a bunch of people getting in a room together and just being themselves. Not coming to the front of the stage, because they’re hanging out at the back, dancing like nobody’s watching. Having the most basic version of a good time. Humans interacting and accepting each other,” says Styles, expressing wonder at the zeal of his committed fandom, the Stylers. “A room full of people just loving each other is so powerful.”
pleasing: A moment, please. Our Founder, Harry Styles featured on the cover of Dazed, to discuss the birth of Pleasing. November, 2021.The first-ever drop of Pleasing, Perfect Pearl, is now available for pre-order, in limited quantities. Find your Pleasing.Photography @rafaelpavarotti_Styling @ibkamaraHair @hairbycandicebirnsMake-up @daniel_s_makeup using @pleasingNails @nailartbysig using @pleasingSet design @ibbynjoyaProduction @ctdincMotorcycle @angelcitymotorcyclesText @lynettesaidSpecial thanks to Harry Styles’ creative collaborators @harry_lambert and @mollyjane_xEditor-in-Chief @ibkamaraExecutive Editorial Director @lynettesaidArt Director @gareth_wrighton
pleasing: Dazed, November 2021.
The first-ever drop of Pleasing, Perfect Pearl, is now available for pre-order, in limited quantities. Find your Pleasing.
Photography @rafaelpavarotti_
Styling @ibkamara
Hair @hairbycandicebirns
Make-up @daniel_s_makeup using @pleasing
Nails @nailartbysig using @pleasing
Set design @ibbynjoya
Production @ctdinc
Motorcycle @angelcitymotorcycles
Text @lynettesaid
Special thanks to Harry Styles’ creative collaborators @harry_lambert and @mollyjane_x
Editor-in-Chief @ibkamara
Executive Editorial Director @lynettesaid
Art Director @gareth_wrighton
pleasing: “I’ve always found that the moments in my life that have brought me the most joy are the small ones, whether it be, you know, end of the night under the stars or a perfect bite of food, or where you’re sitting with your friends and think, ‘Oh, I’m never gonna forget this.’ It’s always those moments that have the longest-lasting effect on me, in terms of sparking something wonderful in me. I really think that is the essence of what Pleasing is: looking at those moments, finding them, highlighting them, and helping other people find them.” - Harry Styles on Pleasing, Dazed, November 2021.The first-ever drop of Pleasing, Perfect Pearl, is now available for pre-order, in limited quantities. Find your Pleasing.Photography @rafaelpavarotti_Styling @ibkamaraHair @hairbycandicebirnsMake-up @daniel_s_makeup using @pleasingNails @nailartbysig using @pleasingSet design @ibbynjoyaProduction @ctdincMotorcycle @angelcitymotorcyclesText @lynettesaidSpecial thanks to Harry Styles’ creative collaborators @harry_lambert and @mollyjane_xEditor-in-Chief @ibkamaraExecutive Editorial Director @lynettesaidArt Director @gareth_wrighton
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