Useful resources and education for artists by an artist gathered around the www. All belonging to respectful authors, if there is no link attached just google the text.
The rights can also be sold on an exclusive or non-exclusive basis. Exclusive means only one buyer can use the artwork. Thus if you bought exclusive book cover rights for an illustration, it won’t be popping up on some other book in addition to your own. Obviously you’ll generally want exclusive rights if you’re producing a product to be sold in order to avoid confusion.
On the other hand, if you’re illustrating a magazine article, chances are you don’t much care if that picture shows up in some other magazine a year from now. In such a case you could save a little cash by purchasing non-exclusive magazine illustration rights.
Bobby is the founder and creator of Imaginism Studios in Toronto, Canada. He presently does multimedia concept design, having created characters, creatures, and beasts for such blockbuster motion pictures as Tim Burton's Alice in Wonderland and Men in Black 3. In addition, he is an avid support
The Business Statement
This describes your business goals. It includes what you plan to sell and any additional sources of income such as private teaching and merchandising.
The Production Plan
This is about how you plan to produce the art, how long it will take, plus required facilities, equipment, art supplies and hired help. Add office equipment, supplies and business services, such as legal and accounting fees.
The Financial Plan
This important component encompasses the amount of money you expect to earn and the amount needed to begin or expand your business. As a rule, your operating expenses should be less than twenty percent of your income. That should be your ideal goal.
The Marketing Plan
This part describes your market, your customers and your competition. It explains the unique features of your art or art service and benefits to the buyer. It includes where you plan to advertise, what marketing materials you will generate to reach your prospective buyers, and investments you will make to expand your markets.
Links
The Dark Art of Pricing
How much to charge for illustrations - by Heather Castle
Awesome video about pricing by children's book illustrator Will Terry
Pricing your work - by Daniel Will-Harris
Getting paid - by Amanda Hall
A designer guide to pricing - by Go Media
How to charge for your graphic design work - by Go Media
Books
Graphic Artist's Guild Handbook of Pricing and Ethical Guidelines
The Illustrator’s Guide to Law and Business Practice
Organisations
The Association Of Illustrators is a great organisation that provides the possibility to ask for advice when quoting for a job.
I've been a member for a year now and was a HUGE help for me... no more underpricing/overpricing dilemmas!
Also, they get back to you pretty must straight away. Â
I highly recommend joining them, for this and many other reasons.
Main things to take in consideration when quoting:
-size of the job
-size of the client
-complexity of the job
-use of the artwork
-geographic regions it will be used
-amount of time it will be used
-deadline
Also, these are general prices based on my own experience and general industry standard.
However, please be aware every artwork should be priced on a job to job basis.
Prices are in Australian dollars.
Picture books
from $4000 to  $5000 advance plus 3-5% royalties.
NOTE: Royalties should be calculated on the retail price (the price of the book on the shelves). If calculated on Net receipts then it should be higher, about 12-15%
Editorial illustrations
Spot $250 - 350
Quarter page $300 - 350
Half page $400 - 700
Full page $600 - 900
Double page $800 - 1000
Cover $1300 - 1500
“Promotional MailersThe promotional mailer is still the most popular method of getting your work into art directors’ hands (though, I suspect over time, will be less common as we move towards a fully digital society). A typical promo mailer is the standard 4″ x 6″ postcard, though you can certainly go larger or do something funkier like a booklet, calendar, or silkscreen print. It’s best to send out three to four mailers a year—usually seasonal. This helps to remind art directors that you’re still alive and keeps your work on the top of their piles for consideration. A standard 4″ x 6″ postcard mailed to 1,000 art directors runs around $500 (including postage).”
http://businessofillustration.com/promotion-101/
“...It’s important to remember that I throw away so many postcards I receive at work because they come from a much larger pool of artists. As a result, the spectrum of competence is far wider. By and large, 75% of them display very poor quality art. 15% display art or photography that aren’t appropriate for my imprints.That leaves the remaining, attention-grabbing, 10%. I hope there is where I’ll find you.So, identify your best piece(s). Buy stamps. Send postcards. Your next job could be one postcard away...”
Mike Azevedo is a freelance concept artist and illustrator from Sao Paulo, Brazil. He has worked on projects such as League of Legends, Hex, Legendgs of the Cryptids, and worked for clients such as Bluzzard, Guerrilla Games, Games Workshop, and Direwolf. In this episode, Mike discusses:
Writing Under a Pen Name 101 / Painting Under a Brush Name 101
IF YOU DRAW CUTE ANIMAL CHILDREN’S BOOKS AND GORE CREATURE CONCEPT ART AND YOU DON’T KNOW HOW TO MARKET YOURSELF. FOR EVERYONE THAT DOESN’T WANT TO LIMIT THYSELF BY STYLE, GENRE, MEDIUM AND INDUSTRY... FOR EVERYONE WITH MULTIPLE PERSONALITIES --->
“ Using a pen name is something a lot of writers utilize if they are writing across multiple genres, especially if they write for academics or young adult and then romance or erotica as well. The beauty of writers is that we are diverse. Within us is the drive and desire to explore all aspects of our being, all facets of our talent, and to share it with the world. So what do you do when you want to write academic papers and ravaging rouge romance? You use a pen name, my friend!
Writing Under a Pen Name
When to Use a Pen Name
Using a pen name is not just used when you are spanning different areas of writing (the formal and the informal/scandalous). There are plenty of reasons to use a pen name and each is as valid as the next.
There’s already a popular person with your name. Using a pen name will help you avoid confusion and capitalize on searches more.
You don’t think your name is marketable. I have a rough last name with Zantopoulos but I’ve been lucky enough to be living on the web long enough that it doesn’t deter me. If you are just starting off, though, you may want to go with something you think people can remember (or spell).
You write in different genres or in a gender driven genre. If you are writing children’s books and then murder mysteries you may want a pen name for one or the other. If you are a man writing about crafting you may want to go with a more gender neutral name like Lindsay. The same goes for women writing about the military, which is typically a male driven genre.
How to Pick a Pen Name
There are pen name generators but they pretty much come up with generic crappy names. They are good for at least seeing different first and last names but I’ve never run across a combo of both that they suggested that worked. My best piece of advice to you is to stick with something that you don’t mind hearing a lot, writing/signing, and to get creative!
Write down a bunch of options for first and last name and play with combinations. Sit with them for a little bit. Say them aloud, write them out, and even try them on the cover art. Poll a few friends once you have narrowed down the field and see what they think sounds best. This is your chance to pick your own name and that’s pretty amazing, so have fun with it!
Some Things To Keep in Mind
Make sure nobody else is using that name in a professional manner. Doing a complete google search for the name is a must. If you are using a name for children’s books you don’t want your name to be shared with somebody in the adult film industry.
Purchase the URL for the name. You’re going to want it, even if you don’t use it.
Lock down all social media outlets for that name (even if you don’t intend of leveraging them all). It’s better to have them than to not. This means Twitter, Facebook, Instagram, YouTube, LinkedIn, Google+, Snapchat…everything.
Grab email addresses for your pen name at each server, if possible, but Gmail is a must.
Social Media for a Pen Name
If you are writing then you need an audience to market to, right? If you are starting over from scratch with a pen name that means building new social media accounts for your pen name. This can be daunting but if you aren’t adverse to cross promoting with your real name, that helps. Before you publish your first post or book, I recommend starting off all your social media accounts. The social proof goes a long way and it’s a little strange to have an author with no following. Start those accounts, grow them as quickly as you can, and start networking with others in your genre!
Publishing Under a Pen Name
If you use Amazon to publish your work they allow you to use a pen name so long as you have and account with your real name registered. Your tax and financial information will all be logged under your real name and your pen name proceeds go directly where that information points. This is incredibly helpful and makes writing under a pen name a breeze. The NookPress set up works similarly and both have fantastic customer service to help you through any issues you may have.
So, What Now?
Now you start writing! A pen name can be a very freeing thing to have and I think that everyone should take the time to write about what interests them without fear that it may hurt their career or credibility. A pen name allows you to write about a wide variety of things with authority but they do take a bit of effort. Find a name you love, lock down a URL, start some social media accounts, and have fun! “
In love with colors, since 2002. A designer tool for creating color combinations that work together well. Formerly known as Color Scheme Designer. Use the color wheel to create great color palettes.
The Sketchbook Project is the world's largest library of artists' books, crowd-sourced from every corner of the globe. The project is changing the way creative people share their work while creating a worldwide community resource. By getting a sketchbook, you are joining the movement, adding your voice and becoming part of something huge. Draw, write, collage, cut, print, photograph - It starts with an idea.
An Illustrator's Workbook @illustratorsworkbook-blog - Tumblr Blog | Tumgag
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