The Imaginary Foundation is a think tank from Switzerland that does experimental research on new ways of thinking and the power of the imagination. They hold dear a belief in human potential and seek progress in all directions. The small clandestine team is headed up by the mysterious "Director," a 70-something über-intellectual whose father founded the Dadaist movement. Avoiding direct publicity, the team has sought clothing as an unlikely vehicle for bringing their ideas beyond the academic realm and into popular culture. In his vision for the Imaginary Foundation, the Director knew that the human mind has more than one mode, that indeed it has an "ecology" of being. He knew that imagination, intuition, inspiration are basic to psyche... A philosophy of research began to form: imagination as fundamental to all learning; artistic making as a model of integrating vision, materials, structure, and imagery. "What makes true vision is the poetry of life and the richness of nature" The Foundation's basis has been a strong sense of community, free inquiry, creativity, and the experimental spirit. Over the years the Foundation has generated a critical mass of creative people in many different fields, for whom it's been a catalyst for experimentation and innovation. "The Imaginary Foundation is a crazy and magical place, and the electricity of it's members seems to make for a wonderfully charged atmosphere, so that sometimes before sessions one becomes excited and a little anxious, as though a thunderstorm were sweeping in."
At this historic moment in our culture, we are excited to announce a collaboration with "Legalize Consciousness," a new organization dedicated to the frontier that has opened up with the legalization of cognitive technologies. Available here: http://bit.ly/1IIrvFz
Some of our old classics re-imagined in Monochromatic hues.
Buy three and receive the fourth free! While supplies last. Available here:http://bit.ly/2a6no9Q
After an astonishing investigation of the Director’s personal archive, we found some more limited edition Science Art Wonder solar activated T-Shirts! Celebrate the synergy of Science and Art while stocks last. There’s even a couple of women’s too!! Available here: http://bit.ly/1IIrvFz
We're excited to release the new Astrosurfer Premuim collection. This Limited edition collection features ultra high quality fabrics for extreme comfort, with subtle low-key styling.
Please note these Made in the USA items were only produced in a very limited number, once they are sold out they will never be remade.
Available here: https://www.imaginaryfoundation.com/new-arrivals.html
From Odysseus to Skywalker, the Hero’s Journey has been an archetypal blueprint that has functioned as the very spine of storytelling across history. By inspiring us to act with courage, surrender to the unknown, and to share with the collective community, The Hero’s Journey provides a path of growth, transformation, and ultimately, transcendence.
This Collection is inspired by the Hero’s Journey, with each image visually representing a different stage of the Journey.
Available here: https://www.imaginaryfoundation.com/new-arrivals.html
The Golden Ratio is nature's most beautiful mystery. From mollusk shells to galaxies, the proportion is embedded throughout nature, linking mathematics with beauty.
New Golden Ratio T-Shirts! Available here:https://www.imaginaryfoundation.com/mens…/screenprint-t.html
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