Understanding Mass Media @immuhumed - Tumblr Blog

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Speaking of preventable deaths, somewhere in a Chicago office building is Dennis Muilenburg, the Boeing chief executive. He's still employed. Outrageous.

Do you have public relations department?

Yes, that is our business.

Is Tesla ready for future crisis?

If it was down to my last dollar, I would spend it on public relations”

Bill Gates

#Business and Public Relationship

#Vision without a plan is like a dream without a goal

Audi Fails to Recover Trust in Second Emissions Crisis for Volkswagen

08/01/2019

By Nicole Schuman

Four years ago, Volkswagen received extensive punishment for lying about noxious levels of emmisions from their diesel vehicles. Now, the company is back in the news as German prosecutors charged Rupert Stadler, former chief executive of VW's luxury arm, Audi, with fraud for his role in another emissions cheating scandal.

When companies take the first hit, they usually work to restructure policies that right any future possibilities of wrongdoing. Four years later, VW and Audi still found themselves above the law, trying to craft a narrative that the environment could benefit from more diesel vehicles. The company continues to withhold information in the cases against it, further creating a sense of distrust surrounding the brand.

Crisis Presents Opportunity

An erupting crisis often showcases an immediate need for change, which can ultimately make a brand even better in the long run. VW received the chance to make a big difference years ago with the first offense. Fines were paid, jobs were lost. Unfortunately, the changes weren’t great enough, and the company settled into complacency with its customer loyalty. Though customers often drop off after such a crisis, Audi made no effort to course correct.

Crisis expert Katie Paine, dissected VW’s original response for PRNEWS in October 2018 and gave the company an overall grade of C-. Paine advised that, after many years of mismanagement, a cultural change may be needed.

“Take advantage of any crisis to closely examine your organization’s culture, ethics and policies to ensure that similar mistakes don’t reoccur,” she said.

Unfortunately VW did not adhere to this advice, and the opportunities vanished.

Take Advantage of Corporate Social Responsibility

Many companies launch corporate social responsibility (CSR) programs to repair their reputations. VW did not directly take advantage of this opportunity. The VW agreement required the company to fund a settlement for a $2.7 billion mitigation trust fund. The fund would pay for municipalities to fund “defined eligible projects that reduce NOx (atmospheric pollutants),” according to a statement released by the Environmental Protection Agency.

Note that VW did not create this program. It was instructed, by the United States, for VW to hand over a big check. Money is nice, but it doesn’t repair reputations.

However, in a nod to changing culture, the state of South Carolina is using its share to spend a third of their $34 million share on new, clean-running busses. VW could stand to learn a thing or two from its beneficiaries.

Brands Taking Proactive Measures

Fortunately, many brands do take proactive measures to show they are doing better and changing the culture. In 2018, Starbucks closed stores nationwide to host trainings for its 175,000 employees on anti bias and racial sensitivity. The trainings came on the heels of an incident where a Starbucks manager called the police to report two black men sitting in the shop, who were just waiting for a friend.

Starbucks utilized the crisis to create a culture of understanding among its employees as well broadcast trust, portraying the shops as newly safe spaces for all customers.

Capital One also took advantage of a scary situation this week when the private records of 106 million customers were exposed in a data security breach. The company moved very quickly to acknowledge the crisis and notified customers through various channels.

The most blatant response included a link pasted at the top of its website, for anyone logging in to access the latest news and information surrounding the breach. During a crisis, consumers want all of the information they can possibly get their hands on, in easy-to-find locations.

It may take years for VW/Audi to recover not only financially, but reputationally, with consumers. One breach of trust can be forgiven with the proper response. But two? Hopefully they learn from their crisis mistakes made four years ago, and quickly.

#Crisis bring opportunity don't miss it

Media Jokes

Do you have Facebook??

No!

How about Twitter??

No!

Do you have Whatsapp??

No!

Then what do you have??

A life!!.. Great, I need it for candy crush!!

Fake news is like ice, once it comes in contact with the heat of the truth it melts quickly and suddenly evaporates.

Oche Otorkpa

Why No One Trusts the Mainstream Media

#Can the news be fixed?

The photo is haunting, a vivid reminder of the danger many face when they try to cross into the United States. It shows the human toll of a crisis at the border that's often debated with abstract statistics and detached policy arguments.

Shocking image

Age-Appropriate Media: Can You Trust Movie and TV Ratings?

By: Cori Cross, MD, FAAP

Did you know movie, tv, and video game ratings today aren't the same as when we were kids? It's true—and it's no wonder why we often find ourselves thinking, "Did they really just say that on primetime TV?"

Studies show government and industry movie ratings have become more lenient over time and allow more violent and sexually explicit content into films. What these ratings mean and whether they actually can tell you what's appropriate for your child, isn't always clear. Even movies with the same rating released in the same year can differ widely in the amount and type of potentially offensive content.

What Parents Can Do:

To help you navigate these ratings systems, the American Academy of Pediatrics (AAP) offers the following tips.

Learn the rating lingo. Raters often use quotas or threshold levels for scenes with violence, sex and swearing, that, once reached, push a movie into a higher rating bracket. Although this may make sense for filmmakers, it is often difficult to navigate for parents who may not want their child exposed to certain content, such as vulgar language. For them, even one "f-word" may be too many.

Co-view when possible. The AAP strongly recommends co-viewing media with your children as often as you can. Children's media should be age-appropriate and preferably reinforce a family's values. With the sheer amount of media children are exposed to, however, it's unrealistic for parents to pre-screen everything their child watches, and co-viewing media may not always be possible.

Family-friendly resources. When co-viewing isn't an option, there are reputable, independent parent resources such as Common Sense Media (CSM) that rate movies, television shows, video games, apps, websites, music, and books. The CSM website and app give in-depth reviews which allow parents a better sense of what to expect. They even have suggestions for follow-up discussions parents may want to have with their children. The ratings have a 5-dot system and detailed summaries about what parents may want to know in the following six categories:

Sex

Language

Consumerism

Drinking, drugs and smoking

Positive role models and representation

Positive messages

The CSM website and app offer age recommendations with each review. Many cable guides now include this age recommendation on their TV menu listings. It can often be found with the CSM check mark logo.

Federal TV Rating Guidelines:

The TV Parental Guidelines (see chart below) are usually included within local TV listings. Remember, ratings are not used for news programs. The AAP recommends keeping young children away from repetitive graphic images and sounds that may appear on news programs—especially after a major tragedy. With older children, if you do want them to watch the news, record it ahead of time. That allows you to preview it and evaluate its contents before you sit down with them to watch it. Then, as you watch it with them, you can stop, pause, and have a discussion when you need to.

V-chip tip: All TVs 13 inches or larger made in the United States after 2000 are required by federal law to have a V-chip. The V-chip allows parents to block specific shows or groups of programs based on ratings or time slots. Visit the FCC Parents' Place website for more information.

Industry Movie Rating Guidelines:

The movie industry's voluntary rating system in the United States offers general guidelines to inform parents about the level of content they might find inappropriate for their children. The Motion Picture Association of America's Classification & Ratings Administration employs a full-time board of 8 to 13 raters, who are required to be parents themselves. They view each film for potentially offensive content, such as violence, sex, drug use and language, and assign ratings based on what they believe a "majority of American parents" would consider the film's appropriate rating.

Don't Forget…

Official government or industry parental guidance ratings offer parents some general guidance on which shows, movies, and other media may be appropriate for your child's age. But for most families, they don't replace sitting down with your children and watching what they're watching—or, when that's not possible, getting a heads-up from reputable, parent-friendly resources about what they'll see.

Additional Information & Resources:

Why to Limit Your Child's Media Use

How Virtual Violence Impacts Children's Behavior: Steps for Parents

How to Make a Family Media Use Plan

Video Games: Establish Your Own Family's Rating System

Video Games Still Have a Big Smoking Problem: Here's Why

Glamorizing Addiction: The Problem with Smoking in Movies

FCC Parents' Place (The Federal Communications Commission)

Common Sense Media