Where Do We Go From HERE?
Finding and creating visuals is an important and sometimes grueling feat. The visual element to any project can help heighten the experience and emotion the artist, publisher, musician, produce writer, etc… is trying express. It can elevate an experience, it can help whatever it is you’re doing become more cohesive, direct and effective.
Today we are in a hyper visual age. The sentiment “judge a book by its cover” is practiced now more so than ever, its becoming the contemporary thought process. With the aid of social media platforms like Instagram, Snapchat, and Musicly, we obsessively scroll and view feeds and then decide if what we just saw is worth a read, like or emoji. Vanity is at all time high, your self-worth can almost be equated to the number of likes and followers you’ve accrued on your personal pages.
I’ve thought this over many times, and as much as I find it frustrating, I continually embrace these platforms with open arms. In fact, I feel like I almost have no other choice, it’s either tune in or drop out and as many times as I’ve tried the latter, I always find myself coming back. In many ways this 24/7 worldwide connectedness is bring us into a highly aware phase of our evolution as human beings and a planet.
Images and information are being produced so rapidly; with less effort, less thought and vision that the idea and meaning of experiencing reality is changing. We are moving away from Macro entertainment ( movies, docs,and set timed television ) and having more micro viewing experiences; not entirely replacing the macro one’s, but viewing them in a different way. Viewing them at a higher-speed, on our own schedules, without interruption of commercials and a weekly viewing times.
Is this diminishing how we interpret the things we are seeing and hearing? Or is it a gradually enhancing our thoughts and moving us to a higher-level of understanding of how we view the world and ourselves in it. I believe this rapid increase of social media platforms can help aid in the process of self-actualization, a term coined by Psychologist Abraham Maslow.
For those that are unfamiliar with the term, here is a concise definition Self-actualization - the realization or fulfillment of one’s talents and potentialities, especially considered as a drive or need present in everyone.
In many ways these platforms can help us find our creative nature, and what better way to find yourself than expressing yourself creatively. That being said, these platforms also contribute to the over abundance of trite, and uninspiring productions and philosophies. Technology is all encompassing, it dictates how we brand and market ourselves, products and our creations now and there’s no way to escape it.
I guess it’s a matter of coming to terms with where the world is going and finding how we best fit into it. The resistance may be a waste of your time unless you’re an innovator and an active participant in the development of technology. The world is fated for an immersive virtual existence, whether we comply or not