H&M

Sustainable | Conscious Collection | Hyelim Kwon

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Leve Strauss “Waste<Less”

Like H&M, Levi Strauss is also one of the famous apparel manufacturers as a pioneer for reducing the use of energy, water, chemical and other materials in the fashion industry. This is because they have made collections called "Waste<Less" to help them use their influence in producing their apparel sustainably (Levi Strauss). For instance, as they have discovered that the use of eco-friendly raw materials does not necessarily or exclusively include organic materials, they have adopted a process in which they incorporate plastic material that is already a pollutant to the environment. As a result of this change, the company was able to create the collection of products composed of 20% recycled content from at least eight plastic materials.

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H&M CALLS FOR A GLOBAL MOVEMENT TO COLLECT USED CLOTHES WITH ITS NEW “BRING IT” CAMPAIGN.

H&M created Bring it on campaign globally in 2017 to increase customers’ awareness of the importance of recycling clothes. This is a really good example to show that H&M is one of the biggest apparel brands in the world leading the way in the pursuit of environmental sustainability.

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Although we needed to prepare many other assignments and work placement, we all had a strong sense of responsibility for group work and did the best at all times. As a result, we were able to do our best to produce good results without any controversy.

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After class, we critically examined our presentation in order to find the part to supplement since we only have 15 minutes for the group presentation. Also, unnecessary parts were deleted with the consent of everyone.

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Reverse Logistics

H&M accepts used clothing at all of their stores worldwide. The clothes can be any condition or brand, and H&M will use the clothing they’ve collected to create an all-recycled clothing line. This type of reverse logistics chain allows all types of consumers to get involved with the brand, even if they didn’t purchase their garment from H&M.

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Group Meeting

Our group member met in Cafe to confirm the process of each part. It was really useful and helpful for every member because we shared our opinion in order to develop our project’s outcomes.

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Guest Speaker “YULL”

It was really interesting for me because I’ll open my own store in South Korea after graduation. In particular, the part of tax enabled me to think about international business shipping processes. 

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H&M CLEVERCARE LABEL

H&M encourages customers to make sustainable choices while using and disposing of products by providing a clevercare label that includes information about garment care. This aims to use products for as long as possible and offering opportunities for reuse and recycling, rather than disposal. 

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H&M Conscious Exclusive collection 2018 – campaign film

H&M Conscious Exclusive 2018 brings together powerful femininity and sustainable fashion innovation with recycled silver and ECONYL® By combining the latest ...

H&M created campaign film for conscious exclusive collection in 2018 that is consist of beautifully crafted womenswear clothing, lingerie, shoes and accessories that balance strength with softness. This year, along with organic linen, organic cotton, organic silk, TENCEL™ and recycled polyester, H&M introduces the two new materials recycled silver and ECONYL®, a 100% regenerated nylon fibre made from fishnets and other nylon waste.

I think campaign film is a really good way to increase customer’s interest in the importance of sustainability as it not only provides message but also shows the great image.

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H&M GROUP INVESTS IN NEW RECYCLING TECHNOLOGY.

H&M is one of the most prominent sustainable brands in the world. It has teamed up with Swedish company re:newcell as the company has a unique technology that recycles used cotton, viscose and other cellulosic fibers into a new, more sustainable dissolving pulp. This collaboration aims to use 100% recycled or other sustainably sourced material by 2030 for H&M. By investigating the business of H&M, I realised that teamwork is essential for the brands to become sustainable. 

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Field Trip “London Tradition”.

This field trip was really amazing opportunity for me as it allowed me to see how clothing was made by each part. It was more complicated and organised than I expected. After the field trip, I looked at the detail of clothes in order to analyse the process of design in Westfield Stratford City.  

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Group Meeting.

In order to set up our group project, we had a first group meeting. During that time, we were actively sharing our opinion and communicating with each other. Based on our discussion, we chose H&M as our topic for group presentation as the brand used a lot of sustainable strategies. Besides, we divided our work by each member in order to increase our efficiency of group work. I’m in charge of sustainable revolutions in logistics and retailing.