Two Chicago boys and their love for PRINT

The idea started in the brains of two Chicago boys who love everything about print. Both schooled in the traditional methods of print and eager to grow with the industry early on in our careers. Print is flowing through both of our veins. It's all we have been discussing together for the past 10 years.

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Affordable Print Marketing Material To Increase Sales

Affordable Print Marketing Material To Increase Sales

Introduction: Advertise your business with some incredible collection of printed marketing material. Vistaprint is the best online store that provides you the best material to promote your business creatively. You can customize the banners, posters, cards, brochures, and flyers according to your ideas and creativity. Moreover, Redeem Vistaprint promo code Australia to save money on your…

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Coronavirus will drive paper, pulp prices lower: Moody’s

Moody‘s outlook for the global paper and forest products industry remains negative.

This reflects Moody’s expectation that the industry’s global operating income will decline five to seven per cent over the next 12-18 months.

Declining demand and lower paper packaging (both corrugated and consumer packaging), commodity paper and market pulp prices will be only partially offset by increasing…

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USPS closing? Could Covid-19 bring the final blow we have heard about?

A letter carrier’s mail route is structured so that it routinely takes about eight hours to complete — but that was before the coronavirus pandemic began closing businesses and wreaking havoc on the already beleaguered USPS.

“Some days I’ve never seen it like this,” said one Postal Service letter carrier who spoke on condition of anonymity out of fear of losing his job. “Prescriptions and…

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Keeping Creativity Alive: Pantone Connect Offers FREE Access

In an effort to keep the design community well supported and united during COVID-19, Pantone Connect is free for the next 3 months

From now until July 1st, the Pantone Connect Extension for Abode’s Creative Cloud will be available through unlimited and free access. Pantone aims to support the design community during this time, where some designers working from home may not have the tools they…

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3 DIRECT MAIL TACTICS

3 DIRECT MAIL TACTICS

Re-engaging lapsed customers can have a lasting effect on your bottom line. Direct mail has proven itself to be an effective channel in this respect. By reaching out to customers who have stopped frequenting your business, you stand to convert a segment that is already familiar with your brand—all with a simple, well-written mailpiece. Read on for three tactics to employ when sending a win-back…

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Pantone's 2019 Color of the Year is Awesome!

Pantone’s 2019 Color of the Year is Awesome!

Vibrant, yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.

In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences…

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PAPER FOR BOOKS IS GETTING HARDER TO COME BY

PAPER FOR BOOKS IS GETTING HARDER TO COME BY #print #paper

With gift-giving season approaching, booksellers are gearing up for seeing more traffic through their doors and at the registers. But this year, more than any year in recent memory, booksellers are increasingly worried about whether there will be enough copies of the biggest titles. Some of the hottest picture books of the season, including We Don’t Eat Our Classmates by Ryan T. Higgins, were…

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Print and Digital Ads Influence

Print and Digital Ads Influence

LIVONIA, Mich.–(BUSINESS WIRE)–Nov 1, 2018–Valassis, a leader in activating consumers through intelligent media delivery, today announced results of a new study, examining consumer behavior when it comes to entertainment and travel. Based on responses of over 1,700 consumers, Valassis uncovered several factors impacting consumers’ planning and purchasing decisions for various activities,…

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Pantone creates the world's most unignorable color

Pantone creates the world’s most unignorable color

What do you do if you want to really draw attention to a campaign? If you’re United Way – a Canadian network of non-profits that work locally to raise funds and improve lives in their communities – you rope in Pantone to use a bit of color theory and create a new hue that can’t be ignored.

12 colors and the emotions they evoke

For its new campaign, Show Your Local Love, United Way wanted to make…

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Quad Graphics to Acquire LSC Communications in All-Stock Transaction

Quad Graphics to Acquire LSC Communications in All-Stock Transaction

Business Combination Creates Highly Efficient Print Platform to Fuel Quad’s 3.0 Transformation and Strengthen the Role of Print in a Multichannel Media World

Quad/Graphics, Inc. QUAD, +3.58% (“Quad/Graphics” or “Quad”), a leading marketing solutions provider, and LSC Communications, Inc. LKSD, +4.69%(“LSC Communications”), a leader in print and digital media solutions, today announced that…

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The Joy of Work

The Joy of Work

The thinking behind a food franchise is that a meal in one location should be identical to that same chain in a different location. At Dunkin’ Donuts, then, a cup of coffee is a cup of coffee is a cup of coffee. You order. Robotic employees pour it in a cup and hand it to you. Their employment tenure is likely measured in weeks and you are likely to see a different face each time as the Pez…

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Making a Deep Impression by Marrying New to Old

Making a Deep Impression by Marrying New to Old

A print run of 2,500 books employs cutting-edge methods to bring new life to a medium he’s long loved.

For Erik Spiekermann, it came down to the color of black and a kiss of type. He had already finished designing a book for Louis Rossetto, one of the founders of Wired magazine and a long-time friend. During that time, he’d also been perfecting a new method of modern letterpress printing with a…

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USPS seeks record postal increase to bolster falling revenues

USPS seeks record postal increase to bolster falling revenues

The US Postal Service is asking for the postal increase jump on stamps in its history.

Facing pressure from the Trump administration to address a revenue shortfall, the Postal Service on Wednesday proposed raising the price of 1-oz. letters from 50 cents to 55 cents, which would be a record nominal increase if approved. The price of each additional ounce would go down slightly. The request was…

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Print 18

Brian and I had the opportunity to visit Print 18 yesterday and learn more about all the new equipment and technology.  The printing industry has made several large changes over the past 30 years.  The industry as a whole is continues to change rapidly. As we move from “Print isn’t Dead” to “The future is Inkjet” I see a smaller industry, but also a reenergized industry.

Now more than ever…

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Hidden in Plain Sight: How to Choose Your Brand’s Colors

Hidden in Plain Sight: How to Choose Your Brand’s Colors

Whether you’re branching out from an existing company or launching a startup of your own, understanding the impact that color can have on customer perception will ensure that your brand is a success.

Take Heinz as an example.

Just ten years ago, large-scale condiment-manufacturer Heinz launched a brand new product that became an immediate success.

It was so successful, in fact, that…

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Stochastic Printing vs. Conventional Printing

Stochastic Printing vs. Conventional Printing

FM, AM, XM, Hybrid, Staccato, Segundo, stochastic, conventional, 200 lpi, 175 lpi, 20 micron, 10 micron, first order, second order; what is the difference between stochastic printing vs. conventional printing?

NOTE: Screening is the process after rasterizing PDF files in the RIP (raster image processor) during prepress. Halftone screening is done through software and creates very small dots, or…

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6 Color Process Printing?

6 Color Process Printing?

Most of us are familiar with 4 color process, the standard CMYK that drives most of the “full color” print found within our industry.  You may have even heard of 8 color printing commonly used in Epson printers for proofing.  This process utilizes CMYK and a Light version of CMYK to create a wider gamut.  But 6 color process?  Is that even a thing?

Today we discuss it…because it’s a great way to…

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