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Advantages Of Choosing The Right Software Development Company!

Having discussed in detail the idea of becoming the next big tech unicorn, analyzing the industry, validating ideas, transforming digitally, documentation & its importance and the difference between hiring your own resources or opting for an offshore company, let us now focus on the process of choosing the right software development company for your business. While it may not be as easy, it is very important for you to take your time and make this decision!

Why choosing the right software solutions company is so important?

Starting a new software project for your company may be both thrilling and daunting.   Choosing a software firm is a complicated process. It's easy to become   overwhelmed   by   the number of software development partners available and   unsure who to trust   to get   the job done.

It becomes extremely important to find the right software partner for your needs,  someone with a proven track record, appropriate technological expertise, and   someone   who believes in building solid partnerships.

Benefits of choosing the right software company

We cannot emphasize more on the many reasons to opt for a software development company which has the skills, expertise, and experience to understand your idea, differentiate the good and not so good aspects, suggest improvements, and commit to a completion time frame.

These companies usually work as an extension of your own while understanding your business needs, using latest technologies to make your business more profitable, combining technical excellence with great customer service and value for money, creatively collaborating for achieving common goal and ensuring delivery of high-quality solutions.

A good software solutions company will always tick the below points -

·         Customer Centricity

When hiring a mobile app development company with experience, you will find that they will dedicate time to your project. A company should be able to focus on your project to ensure the best outcome.

The biggest value of customer centricity is that you will engage in a more productive process. This is going to help you significantly cut your expenses. Don’t forget this and you will be able to achieve optimal results to develop a mobile app for your business.

·         Understanding the scope and objective

Often, software projects fail due to a lack of clarity in the original scope, making it difficult to convey project requirements. Ideally, a software partner will assist you to create your project scope and set up follow-up meetings to resolve any questions from their team about your project. The best software partners would come up with several questions about your project idea to be able to offer you the best technical solution that would help you stand out from competition in the market.

·         Cost Reduction

Your project’s cost fluctuates depending on its scope, timeline, and requirements. The truth is that collaborating with software developers can save your company money and time in a variety of ways.There are many expenses associated with the development process for companies who do not wish to partner with a software development firm.

But with the expertise, experience, skillsets, dedicated full time specialists, and decent hourly development costs, partnering with a software company proves to be a more cost-effective solution and ultimately more rewarding for your company.

·         Technical Expertise

Finding skilled employees talented enough to meet your needs and expectations is one of the biggest challenges a company faces. Software development involves a lot of constantly evolving complex skills, innovation mindset and out of the box thinking. Not only this, but you also need experts in finding solutions to help leverage market opportunities.

By partnering with an experienced software company, you ensure that your software development projects are developed using most efficient workflows and cutting-edge software tools. This helps your company discover unique ways new technologies can pave way for achieving business goals.

·         Timeline

All of us hope for a smooth development process and short implementation times for our projects. Unfortunately, a deficit of talent pool and specialized skills including other limitations, puts the project at risk in many ways. This is where choosing a team of technical experts helps you avoid common issues that tend to make a project longer to deliver and, eventually, more expensive!

A specialized software solutions company is always committed to your project as they offer you a well-prepared and flexible team which is ready to adapt to changing business requirements.

·         Marketing Reach

Great mobile app development firms also provide optimal promotional services for your mobile app. This is crucial for the success of your business idea, and it can be difficult to handle this on your own. It is important to remember that a great application is only as good as the marketing behind it.

A team with vast experience is also going to help you invest in the most reliable marketing strategies. This is an important part of this process as it allows you to improve your results. Marketing an app is just as important as the development process.

·         Eliminate Communication Gaps

One of the biggest advantages an experienced software company has is that of communicating the progress effectively. They tend to share weekly project updates, request for necessary information, inform about glitches (if any), provide delivery and milestone checklists and are available for resolving any queries you may have regarding the project. They basically are transparent communicators!

A good software company will always try to eliminate gaps in communicating the expectations, timelines, issues/bugs, and delivery of your overall project in turn reducing the time to market for your product.

·         Skilled professionals

Choosing a software firm is interconnected to the company's skill pool. Usually, an experienced software partner will have employees with the necessary talent/skillset required for completing your software project without any hassles.

This comes in very handy when you are starting your company/project as it removes your headache of finding individuals with specific skills for completing your project. It not only helps you in ensuring that the developed website and/or mobile app is of the quality that you wanted but is also rich in user experience.

Final Thoughts

Choosing a software firm can be tricky at the end of the day. As you can see from the list above, there's a lot to think about before making the final decision. You'll have to prioritize your project's needs in terms of everything from costs to communication.

Choosing the proper software firm is a big decision. You're not just picking a software development partner, after all.

You get to decide whether your business will impress customers from the minute your product is out – and beyond.  

While our aim is to help you provide information relating to starting a company and the nuances associated with creating the relevant website and/or mobile apps, please go through our other blogs to understand in detail about the other things necessary in this process.

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Hire your own resources or opt for a Software solution provider when building your website or mobile app?

Now that we understand the documentation and validation components of developing a website or mobile application, lets understand how crucial it is to decide whether to hire your own resources to develop your website/mobile app or should your hire a software solution provider/company to do so.

The immediate assumption when considering the development of a website or mobile application is to use your own resources. This basically means that you would have to look for developers within your existing workforce. This could seem like the best option, but once the development process starts, you start to see issues.

Many companies feel like the process of hiring a mobile app development company is not ideal and when they think of an external company doing this, they feel that this is extremely expensive, not to mention time consuming.

We list down 7 reasons why hiring a mobile app development company proves to be the best option when developing a website/mobile app

1.      Reduced Product Development Time

A software development company is an ideal choice to saving time during the development of the mobile app and/or the website. This is more often due to their level of experience and these factors make them an ideal choice.

A reliable software development company gets work done in a way that is both efficient and effective. It is also essential to remember that reducing development time means significantly reducing your expenses.

2.      Availability of variety of skillsets under 1 roof

The availability of a variety of skills within the software development company is crucial as this ensures that every hour spent in development is productive. When you work with a team that lacks certain skills, the development process can be delayed.

When you work with any app development provider, you need to ensure that the team behind this process has the required skills. This is at times not possible with an in-house development team where skillsets could be limited.

3.      Ease of managing the project

Working with a mobile app development company is a seamless process as you can leave the project in the hands of skilled professionals while you focus on other aspects of your expanding your business.

When a software development project is not handled properly, it can become a nightmare in terms of time, delivery, involvement, and expenses. Hiring a software solutions provider negates this part as they have dedicated resources to take care of all aspects involved in the development process.

4.      Cost effective

With an in-house workforce, you will be accountable for a lot of overhead costs, which could have a long-term impact on your bottom line. When you outsource, on the other hand, you only pay for the services you receive, which are usually less expensive and available on demand. You may recruit the best people for your project without worrying about overhead or the cost of setting up a workstation if you outsource. One of the main reasons why many businesses outsource is to save money.

5.      Better Quality of work

As for any industry project, quality plays an important part in the digital world as well and you cannot achieve optimal quality with inexperienced developers. When you hire a company for their software services, you realize that the quality of work is superior. This is due to the level of exposure and experience achieved by that company.

With that said, you do not want to hire the cheapest development services you can find. There is always a middle ground when it comes to quality and cost.

6.      Fewer risks involved

By hiring an external service, you can stop the project at any time. This means you won’t have to deal with any major financial loss.

This is a very important part of a project because your expenses can start to go beyond your budget. Being able to stop the project without having to keep paying the developers helps you to regroup and re-start when you are ready.

Making the right choice is a great way to save yourself from many hurdles. The least number of risks you take while building your mobile application, the better the results.

7.      Fewer hassles to expect

When hiring services of a software company, with their experience and expertise, there are lesser mistakes made as compared to developing the website and/or mobile app in-house with an inexperienced team.

Not to forget the time consumed in performing these tasks is significantly lower as well. All that you are left to do is to take regular follow-ups to see the progress and communicate if you’d want any modifications (based on the agreed features and functionalities) or request for some changes if both parties agree.

Finding the most reliable software company

When searching for a software development company, you need to choose wisely. It is not only about experience, but also about reliability, quality of service, and efficiency.

This is why you should look into several aspects as described above before hiring your application development partner and there should also be a balance of affordability and quality. This will allow you to get your website and/or mobile app developed faster and bug free!

Final thoughts

It goes without saying that hiring a reputable mobile app development company is a wise move. When working with an in-house team, there are several drawbacks as highlighted in this blog. The good news is that finding a dependable and efficient firm is considerably easier than you might think.

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What is Scope of Work document and why is it necessary?

When undertaking any type of service for a client, you need a variety of documents. It's critical that you take your time and figure out which steps are most important for your project. The scope of work document is one such item.

It is essential to have proper documentation for every aspect of your startup when you begin your project journey. This proves to be a very important part of the business at all times. It also allows you to keep your workflow under control.

Whenever you collaborate with people it is easy for miscommunication or presumptions to set the project off course and this is one of the primary reasons why the scope of work is such an important document!

What is a Scope of work document?

The Scope of Work agreement or SOW is a document detailing everything from work details to schedules, terms and expected outcomes which is referred by the collaborating parties throughout the course of the project. Not just this but it also saves you from irrelevant feature additions and taking your project delivery beyond what was initially promised.

Let’s think of the scope of work document as a map guiding you to complete any project - from re-designing a website to building a mobile app.

What information does this document hold/provide?

Basically, the SoW is a document covering a work agreement between two parties often referred to as the Client (You) and the Contractor/Vendor (Company you’re working with). SoW is essentially required to ensure that the expectations are clear and agreed by both the parties. Having said so, there are specific sections usually found in this document including:

·         Schedules and milestones

·         Project objectives

·         Deliverables

·         Individual tasks

·         Expected outcomes

·         Terms and conditions

·         Payment agreements

Why creating this document is important?

When you are working on any project, you need to ensure everyone is on the same page while creating a proper layout which can be analysed and reviewed by the client.

The scope of work document is the perfect guideline for a website and mobile app development company. It not only serves as the main document to follow during the journey but also helps you avoid some of the biggest traps like -Miscommunication, scope disputes, misinterpreting expectations, and the need of re-work.

The steps to create the SoW (Scope of Work) for development

Now with this basic understanding of a scope of work and its purpose let’s look at the basic outline of what it should include

·         Introduction of the project

Before diving into the specifics of the project, getting an introduction to the project is essential, as it gives all parties involved a brief on the project goals. It also makes you understand what the development process should accomplish.  

·         Business overview

Describing the business venture and the reason why this project is being done. A basic explanation of the project, the idea, business objectives and expected outcomes are a few things which should be highlighted.

·         User journey details

Outline a high level but simple explanation of the customer journey that the mobile app needs to deliver. This would help set the tone for the design and development team to then incorporate relevant designs and features within the mobile application.

·         Mobile app/ website features

This section must highlight the major features required in your mobile app or website.  These are not specific deliverables but must include an overview of major features that would be necessary in the mobile app or website which can then be broken down into specific deliverables by the app development team.

·         Design theme

Designing website or mobile application can be a very complex process as well. It may require a certain amount of going back and forth to the specifics. The designs must be relevant to the business idea, user journey, target audience and must also cater to points like customer retention, ease of conversion etc.  

This is something that you should discuss with the development team. If you have a design in mind, you need to make sure that you inform this to the development team to take it into consideration.

Budget & Timeline

Finally, the budget and timeframe of the project is going to play a major role in this process. It is essential to define this properly as the budget depends on the timeline and vice versa. Keep in mind that any type of addition to the SOW could alter the timeline and overall cost of the project.

How can an experienced company help with creating a SoW?

Utilizing the services of an experienced software development company with expertise in  digital transformation of businesses can have a huge impact on the quality and delivery of   a project. Your goal here should be to find a company with the right team and work ethics.   Not only this, but with their experience the company also assists with creating the scope   document highlighting the schedule, features, budget, objectives etc.

Identifying and opting for an experienced software development company should primarily   be based on one key process i.e., communication! You would want a partner who is     trustworthy, pro-active, and honest. You should also keep in mind to check the technical   stack, specialties, and capabilities of the company.

Final thoughts

There are many things that need to be defined when you are looking to start any kind of software or mobile app development process. Keeping it brief, documenting it at an early stage, seeking a technical writers help, and being clear of what the project should include or not include are some key points which can make a difference.

The Scope of Work document creates a solid foundation for any application development process.

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Idea Validation & Funding your app

Today, website and mobile app development is much more competitive than it ever has been. Regardless of how cool your mobile app logo or website is, if you do not validate your business idea before launching a startup/company, you are unlikely to succeed. Those seeking reliable solutions are in need of more options than ever before.

Statistically speaking, 42% of startups fail because there are no market needs for their products, apps, or services.

Getting caught up in your ideas is easy. However, most entrepreneurs who fail to validate their ideas have their startup dreams crumbling. You need to be more precise than ever in trying to invest in optimal strategies. An optimal strategy comes from the validation of any idea before investing in its implementation. This is crucial before hiring any app development company.

What is Idea Validation?

Simply put, validation is the testing of ideas in an effort to determine whether they are viable. Using this approach, businesses can avoid wasting time and money on ideas that might not be profitable. But having your ideas validated saves you a lot of suffering post you launch your app.

This is one of the reasons why idea validation is a crucial step in the process of creating a mobile app. This is to ensure that you have enough certainty that your mobile app investment is successful.

Pokémon Go is a perfect example of a highly validated idea before launch. With over 150 million people playing Pokémon Go simultaneously at the height of its popularity and more than one billion downloads during that peak. Other top apps which have seen the same results after conducting the idea validation process include Uber, Candy Crush, and Angry Birds to name a few.

How to validate your ideas

Everyone wants their ideas to be loved, but only a fraction of those ideas are worth putting into action. Validation is required to determine whether an idea has a likelihood of succeeding. Hence, several factors should be taken into consideration to validate ideas. Listed below are some of the most relevant and practiced steps required to ensure optimal results.

1)      Conducting market research

This is the core of the entire idea validation process for many different reasons, and it is important to remember that marketing research is detailed as a process. Not only does it entail obtaining data on the target demographics, particularly on customer demands and how they seek information to influence their decisions. It also involves looking into competitor information to achieve the desired results.

2)      Preparing proto personas

Proto personas provide the starting point for the creation of the optimal target audience for a specific product or service. This is a brainstorming process to identify who will be the user of the product(s) or service(s) you are offering.  The creation of proto personas is guided by the question, "What needs does our target audience have?"

3)      Creating a Customer Journey Map (CJM)

The Customer Journey Map depicts the different types of relationships that people can have with brands. This analytical method enables a company to have a better understanding of how a potential consumer might behave and engage with its products and services. This information can help business owners improve their approach and achieve a better result.

4)      Conducting user interviews

User interviews can also provide a great level of insightful information that is going to provider a wealth of information. Know what kind of questions to ask is going to be extremely important in this process and it will make them much more reliable. With all of the analytics tools available, talking to users personally is the greatest way to learn what they want.

5)      Creating and testing paper or digital prototypes

You can choose to create a digital or paper prototype (Minimal Viable Product - MVP) in order to get a clearer view of what the project should look like once you are done. They both have the advantages and disadvantages, so it depends on the scope, timeframe, and structure of the project. Prototypes allow you to test the flow of a design and get a better understanding of how an app would look before it is completed.

6)      Using the Design Sprint

This process should be completed with the purpose of reducing the overall risks involved in the deployment of a new product. It is a very useful strategy implemented by many business ventures. Design sprint has been particularly helpful in solving major challenges, whether when creating new products or improving existing ones. It is not always the choice, but it is a good idea to be able to have the option.

7)      Identify and analyze existing apps

One strategy that has always been useful and efficient in validating ideas is identifying and analyzing existing apps. This provides a reliable and insightful angle helping you create a superior application.

Funding for your application

Many people decide to find funding for their application to bring their project to fruition. This strategy often comes with additional responsibilities. Not just that, but investors could make the process more complicated by expecting some sort of involvement. You could choose among one of the below listed funding choices:

1)      Self-funding - Invest with your co-founders

Who better than yourself to look for funding, if possible! Sometimes, it is better to fund your app by yourself with all other parties involved in the project. This is definitely a riskier option, but the advantage is that you do not have to respond to any external parties involved.

2)      Crowd funding campaign setup

The process of requesting crowdfunding for mobile app development has become popular over the years. The fact that business owners obtain funding this way is based on the promise of a reliable outcome and attractive perks for all supporters.

3)      Angel Investors and Partners

Think of the millionaire that funds the digging sites for the paleontologists in the Movie Jurassic Park. An angel investor is exactly that! A wealthy individual who considers your project worth funding and accepts to take the risk.

4)      Business Loans

Availing a business loan can be the best decision you take for funding a project. There are many types of business loans with advantages and disadvantages to consider for funding.

Importance of hiring an experienced mobile app development company

The idea validation process is crucial for any business seeking to achieve optimal results from their investment. This is the reason why it is essential to find a website and/or mobile app development company which can help you give shape to this process for the project to move forward.

Final thoughts

Now that you have a better understanding of the idea validation strategies, you can start this process and ensure that your website and/or mobile app development idea is a success. This is one of the most useful strategies and is worth spending time for implementing and making use the collected data.

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Digital Transformation and its importance?

The word ‘digital’ is a rage these days. Digital technologies, digital data, digital media, digital transformation, and digital marketing are the buzzwords that the entire world is talking about and for a good reason! We are preparing for a way of life that is focused on a completely new level of social connection and communication.

The main reason why we need to go digital is to meet the demands of a fast-paced world. This is majorly due to the realization that mobile is the future of everything! With the rise of mobile devices, IoT and AI our lives have completely changed.

There are countless benefits to a digital lifestyle, but the point we need to consider is that any business within virtually any industry needs to adapt to the digital age in order to survive and thrive.

Restaurants are finding new customers thanks to the use of applications. Hotels are booking more guests with the use of convenient software solutions and virtually every industry in existence is seeing benefits from digital strategies. We live in a world where you can connect your coffee machine to the Internet and make your coffee via Bluetooth!

Now, before you move ahead with your digital strategy, it’s important to know what it really means and understand how & where it all began.

The Industrial Revolution

Industrial Revolution was the transition to new manufacturing processes which included going from hand methods to machines, development of machine tools, rise of the factory systems, and many of the technological and architectural innovations as well.

There have been four specific stages which have created a before and after in the world. They have all made essential contributions to the way we think and work. Each stage represents an advancement in the industrial revolution going from manufacturing to digital transformation and beyond.

The First Industrial Revolution - Coal

During the 1760’s, the production, exchange, and transportation of products and goods underwent significant changes and Coal was the catalyst for that change. A remarkable aspect of it was the way it was used to improve all aspects of life.

The Second Industrial Revolution – Gas

For many reasons, this evolution was far more impressive than the first. About a hundred years later, it coincided with the discovery of oil, gas, and electricity. You can understand how much the world would have evolved at this point. As a result, everything that the coal revolution improved was drastically altered by the gas revolution.

The Third Industrial Revolution – Electronics and Nuclear Energy

With the advent of nuclear energy and electronics, around the 1970s, the world moved at a much faster pace than we had ever known. We invented new means of transportation, communication, manufacturing and involved the use of electronics and IT (Information Technology) to further automation in production

The Fourth Industrial Revolution – Internet and Renewable Energy

A revolution that we are experiencing currently, and it has been the most dramatic in every possible way. There is no denying that the internet has created an entirely different world, one that is truly different from past industrial revolution outcomes. This is the era of smart machines, storage systems and production facilities that can autonomously exchange information, trigger actions and control each other without human intervention.

The Fifth Industrial Revolution – Human and machine interactions

There is no date to this one because it has yet to happen. With that said, we are already on the outskirts of this revolution. Our world is about to change even more drastically as we are going to see a merge between machines and human beings working together.

Less than a decade since the 4th industrial revolution, visionaries are already forecasting the next revolution! The current industry focus is on the integration of machines into interconnected networks, and the vision for I 5.0 is about reconnecting humans into that framework.

Having said that there are many ways for us to gain access to the digital world and it is important to learn how to use them.

Following are some of the most relevant ways for individuals to gain access to the digital era.

Internet

The internet is the biggest and one of the most powerful creations we have ever seen which offers endless information, knowledge, and entertainment. It plays a critical role for us in many ways. One of the biggest advantages is the way in which we communicate with each other. It has never been so easy, fast, reliable, and accessible.

We can talk to someone (and see them on video) on the opposite side of the world. The Internet has enabled us to make money, use banking services, shop, and work from home as well. All this without any delay in the communication.

Webapp

The internet allows the creation of websites that offer all kinds of information, but it also gives way to the creation of web apps. These webapps allow us to engage in different activities and handle variety of tasks.

Mobile apps

Just like web apps, this is an invention with multiple uses and helps people in many ways. The main difference is that mobile apps are standalone and do not necessarily require you to access a website. Moreover, they are an essential part of the digital era.

Software Solutions

The Software solutions in general have been a blessing for many reasons. We are now part of a world that caters to faster solutions and better time management. Software solutions have become an integral part of the modern world.

IoT

The Internet of Things is something that everyone hears about but very few people understand. The truth is that the IoT is not “something”, but a collection of objects embedded with sensors, software, and other technologies to connect and exchange data with other devices over the internet! These devices range from ordinary household devices to industrial tools.

Experts estimate that there are currently more than 7 billion IoT devices worldwide, and that number will grow to 10 billion by 2020 and 22 billion by 2025.

Why do we need to change the way of working?

Looking at the pace of our evolution, it is not difficult to say that we have been focused on how fast we get things done. The different industrial revolution processes have created a faster and a more efficient way of life.

The way we work currently is nothing like the way we worked a few decades ago. The pace we had 20 years ago was much slower and it did not allow us to stay competitive as well.

Going Paperless

The world is ditching printers and papers while replacing them with cloud-based solutions and virtual storage. This means that all the data we can gather physically can now be created & stored safely in a digital format for use whenever needed. Not negating the fact that going paperless is also beneficial for the environment which is always a plus.

Impact on the industry due to Covid

The pandemic has played a crucial part in the process of taking the leap into the digital world. While we already knew this is going to happen within the next decade, but COVID gave it a push that leaped over several years and brought this change into our lives suddenly.

The good news, however, is that this type of sudden change allows us to adapt to the digital age much faster than expected.

The biggest takeaway here is to understand that if you are not online, it’s like you do not exist! There is careful planning and strategizing involved in the process. Whether it's customers, current employees or potential employees, everybody wants the best experiences and opportunities.

Final thoughts

Therefore, it is essential to understand that going digital is inevitable and this means that those who wish to be competitive need to adapt or they will fall behind. Because of this reason it is always recommended to opt for a software solutions provider with appropriate experience in the industry.

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How to market/promote mobile apps after launch?

By now, you would be aware that there is a lot that goes into the process of creating a mobile app. A project, from its inception, is often time consuming, stressful and draining. The moment you have a fully developed app from a mobile app development company, you are faced witha completely new challenge.

A challenge of lack of users for your mobile app and this is a problem that most web/mobile app companies face. And, hence, it is extremely important to ensure and yield best results.

In simpler words, mobile apps face the same problem that any other product faces at first i.e., the problem of lack of promotional reach! In fact, the odds of being found on store listings are little to none given the massive number of available options.

There are around 2 million apps available on the Apple app store and approximately 3 million apps on the Google Play Store. These numbers indicate that effectively marketing your mobile apps is extremely crucial to find a user base.

Newly developed mobile apps are never searched by their names on either of these app stores (Apple Store/Google Play Store) which means that people are never going to find your app if you are not promoting them on all available resources.

Let’s look at some of the best ways to promote your mobile app which will help you achieve guaranteed results.

Website development

Build a 1-page website explaining the details of the app and the features it offers. This is essential because this website can then be used to generate necessary traffic via content marketing.

The best way to accomplish this is to hire a web development company that can help you create an effective and professional website. The responsiveness, navigation, loading times, graphics used, etc. are all extremely important elements in this process and the web development company will take care of all these aspects for you.

The website you use to promote your mobile app needs to provide all the necessary information that your target audience needs. This is very useful, and it allows you to create a marketing strategy based on a solid foundation.

Search Engine Optimization (SEO)

Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines and when you hire the best SEO company in Dubai, for example, you need to ensure that your content gets the utmost priority. Search Engine Optimization (SEO) always proves to be an optimal solution for this purpose.

When your website starts producing quality content constantly, you will be amazed to see how easily you can find relevant user base for your mobile app. But please do keep in mind that SEO is critical in the long run and is a more viable option rather than repeatedly investing in paid advertisements.

It is also essential to remember that creating consistent quality content is the key to achieving great results. You must be patient with this process as this allows you to grow, organically, much faster. There are many important aspects of Search Engine Optimization (SEO). You also need to ensure that you find appropriate keywords to achieve the highest degree of results. Remember that a content marketing campaign is only as good as the keywords used!

Make use of freemium features

If there is an easier way to promote a mobile app, then it is definitely the use of incorporating freemium features. It’s a very lucrative way of promoting an app and has worked wonders for many app creators in the past.

Addition of freemium features is a great way to gain more app traction and this also makes your marketing efforts easier which in turn allows generating more downloads and conversions. This is a model that worked for all industry leading companies.

One such example being that of ‘Spotify’, the platform practically revitalised an industry that had seen falling physical sales and stagnating downloads and is often credited with ‘cracking’ the freemium model for music. Despite criticism their paying subscribers increased from 70 million in 2018 to 165 million in 2021! That is the impact these freemium features can have when used correctly.

However, many people forget considering the value of freemium features on their apps primarily due to the fear of people using the app only for those specific features. And hence it becomes important to ensure that these features are worth their investment.

Hiring services of an influencer

The power that influencers have on their audience can be quite reliable for marketing purposes. It only takes one mention from an influencer to help you gain some momentum.

Depending on the number of active followers these influencers have, the cost of hiring them also changes. Meaning you can find an influencer who fits your budget.

You could even try to get a celebrity to support your app as this will be quite a home run for your marketing efforts. There is some crafty networking needed for this to be possible, but if you crack this, you would have hit the ball out of the park!

Social Media Marketing (SMM)

Social media marketing provides is way to engage with the existing customers and reach new ones while allowing them to promote their desired services. SMM has purpose-built data analytics tools that allow marketers to track the success of their efforts

You can use variety of techniques and practices to promote content and get users to interact with it on social media networks. One of the benefits of social media marketing is to create material which consumers will share with their friends, family, and subordinates. This approach is based on word-of-mouth and has various advantages.

Producing compelling content is an important part of social media strategy. This captures a user's attention and enhances the likelihood of them taking a desired action.

Another major advantage of SMM is that it appeals to a broader audience!

Final thoughts

In summation, the moment you have an app ready for the market, you need to think of an ideal promotional plan to help you achieve the desired results. This is of paramount importance, however, there is much that needs to be done for optimal marketing to take place. You should always be patient and committed to your efforts and it will guarantee an optimal solution.

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We will see an increase in wearable devices that are connected to the IoT as technology expands to encompass every aspect of our lives. From smartwatches to virtual reality headsets, countless businesses are already taking advantage of this wearable tech trend. Keep an eye out for more trending topics.

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Fully automated production lines do not require people to participate directly in the operation.An investment in automation that is carefully planned can also be financially advantageous.Contact us to learn how we helped a facility automate its production line by integrating multiple devices and revamping its legacy systems.To know more about how we helped our client to enhance their operational efficiency by automating their production line, check our latest case story: https://www.innobaytsolutions.com/Blogs/Details/how-innobayt-helped-a-lubricant-manufacturer-enhance-its-operational-efficiency

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We bring your ideas to life with our impeccable designs, software, and applications. Innobayt strives to deliver top-notch quality work on time. Let us help you transform your business with a free consultation!

https://www.innobaytsolutions.com/iot-software-development-company/

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Since the pandemic, the world has moved toward digital solutions faster than ever before. An estimate of the cost of eCommerce web design is impossible without considering the factors involved. Reach out to our team to help you with a custom offer for your business idea.For more information, check out the blog 

https://www.innobaytsolutions.com/Blogs/Details/cost-of-developing-an-eCommerce-website-in-Dubai

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The deployment of 5G networks is rapidly spreading across cities around the world, with rural and suburban areas quickly following.The 5G era has well and truly begun.Connect with us to learn more! Visit  www.innobaytsolutions.com 

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5 things to think about before starting an e-commerce business

Getting started with eCommerce is never an easy process because there are so many variables to consider. You should also make certain that you hire the best website design company in order to ensure that your efforts are maximized.

Today, we'll go over five key points you should keep in mind before embarking on the process of launching an ecommerce venture.

What types of products do you sell?

This is the first thing you should consider because the products you sell will undoubtedly have an impact on every other aspect of your business. For example, if you sell large, fragile items, you will need to invest in better packaging, and your policies will need to be very specific.

In contrast, if you are working with small, less fragile items, you will be able to use standard packaging and will not have to worry about potentially damaged goods as frequently. This is probably the most important reason to think about it, but you also need to consider many other factors related to your product choices.

Do keep in mind that having a competitive niche is not entirely wrong but would require more effort on your part to see any substantial results when dealing with a saturated niche.

What is the competitive landscape like?

When you decide to start an e-commerce business, one of the first things you should keep in mind is that competition varies by market. For example, if you sell gardening tools or kitchen appliances, you are aware that you are dealing with highly saturated markets, which means your competition will be fierce, both locally and globally.

Keep in mind that the greater the competition, the more difficult it will be for you to achieve the best results unless you are very aggressive with your marketing campaigns. You should also be concerned about pricing, as the greater the competition, the lower the prices will become.

Who are you aiming for?

The way you decide to promote and market your business is heavily influenced by your target audience. This is primarily why people ensure that the audience they are targeting is more likely to purchase items easily.

It is critical to be able to define this because the ecommerce website development company will have to base development and design decisions on the target audience. Keep this in mind at all times, and you will see much better results when developing promotional campaigns and building your eCommerce store.

Where are your items being shipped to?

The distance to which your items will be shipped is also important because you will need to define shipping timeframes. This way, you can give people an estimate of how long they will have to wait for their purchase. The shipping destinations will also have an impact on how you define your policies.

The more stops an item must make in order to be delivered to another location, the more complicated and costly the process may become for the buyer. This emphasizes the importance of keeping this in mind when designing the delivery process for your products via the platform.

What is your main strategy?

There will be numerous approaches to how you intend to promote your eCommerce business. Some business owners will go the organic route, investing in creating trustworthy content that will rank on Google and other major search engines. The main disadvantage of this approach is that it takes months for results to appear, but once you gain momentum, this will be the best strategy for long-term success.

On the other hand, some people prefer the idea of investing in paid advertising from the start. The benefit of this strategy is that you can see results almost immediately. The main disadvantage is that you would have to pay for advertising on a continuous basis, which could be costly in the long run.

The best way to deal with this is to use both of these strategies in tandem. You could begin by giving your eCommerce business a quick initial boost with paid advertising, while allowing organic growth to occur through consistent posting of quality content.

Hiring a professional service is essential

When working on any type of ecommerce process, you will discover that hiring a professional service is the best way to achieve great results. Some people look for web development companies in Dubai and find excellent options.

In general, the use of ecommerce website development company solutions will always be extremely important. The last thing you want to do is try things on your own because it would be ineffective, time-consuming, and potentially counterproductive if you do not have the necessary experience to perform these tasks efficiently.

This is the reason why we strongly recommend that you always consider the value of investing in a professional service that is going to help you reap faster results for your business. This is going to save you a large amount of time that would otherwise be spent in trial and error.

Conclusion

There is no question that the world of web design and ecommerce is one that is highly competitive in 2021. The main issue is that some business owners try to handle this on their own and they end up with an eCommerce business that is not optimal to compete in any market.

This is the reason why finding the best web design company is essential, but you should always consider the five crucial points that we have mentioned here. Just remember that a great web development company Dubai is always a good choice for your modern business needs.

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Enable your customers to track their progress, determine schedules, check nutrition levels, and so much more with the help of a fitness app! 

All that fits right in their pockets! Pretty convenient, right? Let us help you set it up!

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Your website needs to be mobile friendly, now more than ever! In recent studies, consumers have been known to not go through with a purchase due to unavailability of a mobile friendly website. It comes as no surprise, since mobiles are second nature to everyone! Hurry up and optimize your website for better sales traction!

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The deployment of 5G networks is rapidly spreading across cities around the world, with rural and suburban areas quickly following.The 5G era has well and truly begun.Connect with us to learn more! Visit innobaytsolutions

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Organic traffic is important because it is targeted! And this audience is more likely to convert into customers than the ones you reach through paid promotions. You can get in touch with us, and we'll have your SEO requirements covered!

Innobayt is the best SEO company in Dubai. Our dedicated team of SEO experts are focused on ranking your website on the first page of Google within 3 months!

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IOT has gained momentum in the past couple of years and has been helping the masses transform everyday objects into smart devices so we can have a comfortable life. What according to you is the smartest of all smart devices? 

Innobayt provide the best iot app development services in Dubai. We help you strengthen your applications with advanced features or ingenuity