Business and Internet Marketing Mastery

Secrets to creating, building and maintaining a purposeful, passionate & profitable business - online and offline.  With Charly Caldwell II, 30 Year Online & Business Expert, Founder of ISG and Life & Business Success Group, Inc.

[internetmastery]

Current “Studio in the Sky” Setup, Tour & Full Equipment List

You're curious, right? 😉👍🏻

How exactly did I setup my 'Studio in the Sky'?

What's the exact layout that finally worked?

What's the technology & equipment that I use & love?

It's all here for you, in my brand new 'Studio in the Sky' setup & tour!

The coffee featured in this video is Savorista "Shocking Great Decaf & Half—Caf Coffee", find out more at: http://bit.ly/savoristac2

Complete "Studio in the Sky" Equipment List & Links:

Panasonic GH5 (with lens and more!) - https://amzn.to/3FmAblD

(2) Sony 64 GB UHS-II High-Speed SD Card - https://amzn.to/2YXMDsS

Panasonic GH5 Power Adapter - http://bit.ly/gh5power

Movo WMX-20-DUO Wireless Lavalier Microphone System - http://bit.ly/movoduo

13″ Apple Macbook Air (M1) w/8 GB RAM & 512 GB SSD - http://bit.ly/mbairm14u

iPad Pro 11.9" - https://amzn.to/3Gd4axg

iPad Pencil for iPad Pro 11.9" - http://bit.ly/ipadpencil4u

Apple Macbook Air Stand (for closed book mode) - http://bit.ly/mbaircradle

27″ LG USB-C/HDMI Monitor for Macbooks/Mac Mini - http://bit.ly/27macmonitor4u

USB Adapter for Macbook Air & MacBook Pro - http://bit.ly/usbadapter4u

Kensington Clicker for Presentations - http://bit.ly/clicker4u2

iPhone Tripod Mounting Bracket - http://bit.ly/iphonetripod4u

Laptop Tripod Mounting Bracket - http://bit.ly/laptoptripodtray

Magnus VT-300 Video Tripod with Fluid Head - http://bit.ly/tripod4u

Bose QuietComfort 45 (Wireless) Headphones - https://amzn.to/3FbJ6WS

Bose QuietComfort Ear Pad Replacements - https://amzn.to/3bvPX1g

Livecasting Equipment:

USB - HDMI Video Converter (converts HDMI to Apple Macbook Air) - https://amzn.to/34zOpml

4K HDMI Cable (from Camera to USB - HDMI Video Converter) - http://bit.ly/hdmicable4u

Zoom - https://www.zoom.us

YouTube Live - https://www.youtube.com/howyoutubeworks/product-features/live/

TV & Whiteboard Equipment:

65″ Vizio 4K LED Panel TV - http://bit.ly/65intv4u

Vizio Speaker Bar - https://amzn.to/3JUymzv

TV Mount - Articulating Arm - http://bit.ly/tvarm4u

Hue Lights (2 Pack) - http://bit.ly/huelights1

Hue Light Hub (required for above lights) - http://bit.ly/huehub4u

Apple TV 4K (for displaying coaching slides!) - https://amzn.to/3n9Buy2

Pilot BeGreen Dry Erase Markers - 5 Pack w/Refill - https://amzn.to/3tcEr4y

4′ x 3′ Quarter Whiteboard - https://amzn.to/2MG7fQe

Desks, Lighting, Tripods, Mounts and Other Items Referenced In Video:

Fully Standing Whiteboard Desk - https://www.fully.com

Glorider Adjustable Standing Desk (on wheels) - http://bit.ly/glorider4u

Epson WorkForce Printer (today's version) - https://amzn.to/3rzqY2D

LED Lighting Kit - http://bit.ly/2q3hmBD

Softbox Lighting Kit - http://bit.ly/2pcOAdF

PBL 10″ Tall Light Stands - https://amzn.to/2YYTheQ

Lighting Wall or Ceiling Mounts - https://amzn.to/2Z4J4ND

Record Player - Audio-Technica Direct-Drive Turntable - http://bit.ly/turntable4u

Guns N Roses "Appetite for Destruction" Album (Vinyl) - https://amzn.to/2ObS5Cs

Lana Del Rey "Born to Die" Album (Vinyl) - https://amzn.to/39Y0ZMl

Lana Del Rey "Paradise" Album (Vinyl) - https://amzn.to/39Y0ZMl

Lana Del Rey "Ultraviolence" Album (Vinyl) - https://amzn.to/39Y0ZMl

Lana Del Rey “Honeymoon” Album (Vinyl) - https://amzn.to/39Y0ZMl

Lana Del Rey "Lust for Life" Album (Vinyl) - https://amzn.to/39Y0ZMl

Lana Del Rey "Norman F'ing Rockwell" Album (Vinyl) - https://amzn.to/39Y0ZMl

Lana Del Rey “Chemtrails Over the Country Club” Album (Vinyl) - https://amzn.to/39Y0ZMl

Lana Del Rey “Blue Bannisters” Album (Vinyl) - https://amzn.to/39Y0ZMl

High Performance in YOUR LIFE:

High Performance Habits - Brendon Burchard - http://bit.ly/hhabits4u

The Charge - Brendon Burchard - http://bit.ly/charge4u

The Motivation Manifesto - Brendon Burchard - http://bit.ly/motivation4u2

High Performance Journal - http://bit.ly/hpjournal4u

High Performance Planner (Single) - https://amzn.to/2KOLzME

If you have any questions, please comment below, and I'll be sure to help & support you!

Sending you positive, loving, healthy energy, vibes & thoughts,

Charly

[internetmastery]

Fort Myers, Naples, Cape Coral Cleaning Company Celebrates 42 Year Anniversary

My good friends, Dave, Sharon, Jeff and the entire Crystal Clean crew are proudly celebrating 42 years in business, here in Southwest Florida! YES!

Crystal Clean is a professional cleaning company that provides high-quality cleaning services to the residents, businesses, and builders of Fort Myers, Naples, Cape Coral, Bonita Springs, Estero, Lehigh Acres, Sanibel & Captiva Islands, all here in Southwest Florida. With over 42 years of experience in the cleaning industry, the company specializes in a range of commercial and residential cleaning services.

They offer complete cleaning services including:

Condo common area cleaning

Janitorial services

Office cleaning

Construction cleaning

Pressure washing

Window washing

Roof washing

Coronavirus disinfecting/treatment

Residential (house) cleaning

Rental unit cleaning services

Biohazard cleaning

Green cleaning

Hurricane & storm clean up

Most important, at least in my opinion, is that they truly value creating, building & sustaining the BEST relationships — their values are aligned with so many:

Care

Compassion

Unconditional Love

Quality

Integrity

Openness

Courage

Honesty

just to name a few!

Their theme — FAMILY - CLIENT - COMPANY — speaks volumes for how they approach business, SO GOOD!

Crystal Clean is also hiring, and they have a fantastic onboarding process that welcomes their new team members in the best possible way! If you're interested in finding out more about Crystal Clean, simply visit their website at:

Janitorial Services, Commercial & Office Cleaning - Crystal Clean - Fort Myers, Cape Coral, Lehigh Acres & SW Florida

40 years in business and we offer condo common area cleaning, janitorial services, commercial office cleaning, pressure washing, window wash

and if you're interested in working with an amazing team of professionals, visit their "Jobs" section of their website.

I'm sending the entire Crystal Clean crew positive, loving, healthy energy, vibes & thoughts!

Charly

[internetmastery]

2018 “Studio in the Sky” Full Breakdown, Tour and Equipment List for YOU!

WOW!  I’ve received a LOT of requests to review exactly how I’ve setup (and, for 2018, completely simplified!) the “Studio in the Sky!”

Here's the full breakdown, tour, and equipment list for you - as always, please comment below if you have any questions, or need further direction for setting up your studio, okay?

Enjoy, Charly

Equipment List:

Camera, Microphone and Livecasting Hardware and Software:

Panasonic GH5 (with lens and more!)

(2) Sony 64 GB UHS-II High-Speed SD Card

Panasonic GH5 Power Adapter

Movo WMX-20-DUO Wireless Lavalier Microphone System

15″ MacBook Pro (16 GB of RAM!)

12″ Macbook (for slide decks on the BIG screen via Apple TV)

Adapter for USB on newest Macbook & MacBook Pro

Kensington Clicker for Presentations

iPhone Tripod Mounting Bracket

Magnus VT-300 Video Tripod with Fluid Head

Livecasting Equipment:

UltraStudio Mini Recorder by BlackMagic Design

4K HDMI Cable (from Camera to UltraStudio Mini Recorder)

Thunderbolt Cable (from UltraStudio Mini Recorder to MacBook Pro)

Thunderbolt to USB-C Converter (needed for newest MacBook Pro)

Wirecast Livecast Software for Mac & PC

Wirecast for YouTube

YouTube Live

TV & Whiteboard Equipment:

65″ Vizio 4K LED Panel TV

TV Mount - Articulating Arm 

3′ x 4′ Quarter Whiteboard

Pilot BeGreen Dry Erase Markers - 5 Pack w/Refill

Lighting, Tripods, Mounts and Other Items Referenced In Video:

LED Lighting Kit 

Softbox Lighting Kit

PBL 10″ Tall Light Stands

Lighting Wall or Ceiling Mounts

Techni Standing Mobile Cart

Apple TV 4K (for displaying coaching slides!)

PlayStation 4 Slim

Resogun Video Game

Rocket League

Record Player - Audio-Technica Direct-Drive Turntable

Guns N Roses Use Your Illusion I Album (Vinyl)

Lana Del Rey “Hollywood” Album (Vinyl)

Charly’s Resources For You:

Subscribe for my Bi-Weekly Business & Internet Value Videos

Apply to Join our Beautiful Life & Business Mastery Community (includes High Performance Group Coaching, Monthly Mastery Training and our Monthly Roundtable)

Always remember, I’m here to help you create, build and maintain a Purposeful, Passionate, and Profitable life and business!  You’ve GOT THIS!

BIG HUGS & LOTS of LOVE to you!

Charly

PS - Many of the links above are affiliate links, which means I get a small commission for any purchases made.  If you’re in my Life & Business Mastery Community, you know we teach this as “Level 3 - % of Sales/% of Profit” income (if you’re not a member, apply to join us - you’ll LOVE IT!)  I feel so blessed, and believe we live in an amazing world!  Let’s CRUSH IT!

[internetmastery]

Beginning April 21, 2015 - Google started rolling out it’s “Google Mobile Readiness Signal”, and as predicted, many businesses started losing out on being seen in the results.

In my Quick Hit Video above, I review EXACTLY what you need to know in less than 2 minutes!  WHOO HOO!

(A HUGE Thank You to my High Performance Coach, Yelena, for challenging me to do this - unshaved, unshowered, and to GET it to you!)

Google Mobile Ready - Huh?

Simply put, Google started differentiating “smartphone” based search results from “tablet, notebook and desktop” based search results.  

According to WebNewsPro almost 50% of higher ranking sites saw significant changes in the first few days for how their websites were, or were not, showing up in the search results, when accessed via a smartphone.

For those who saw a positive change - that meant their website was “mobile ready” (via being responsively designed, like I mentioned in the video above), or having a separate mobile version of their website - and competitors who did NOT have responsively designed/mobile versions of their website fell, as predicted, in the results.

Learn more in my video above, as well as in previous blog post.  

Here’s to YOUR success, both online, and offline! ;)  Go forth, and ROCK! 

Have a great day, and take care,

Charly

[internetmastery]

How Not To Lose Rank When Google’s Mobile Readiness Update Is Released

On April 21, 2015, Google has stated they’ll begin rolling out their “Mobile Readiness Signal”.  

What does this mean, exactly?

It simply means that Google will be paying attention to the experience of websites on mobile devices (smartphones, specifically), and based on that experience may adjust where your website shows up in the search results for users of those devices.

Yes, this means that your rankings in Google will only change for those searching for you on their smartphone, not for tablet, desktop or notebook users. (Whew, right?)

How can I check to see if I’m Mobile Ready?

The easiest way to use Google’s Mobile Readiness Tool.  

What do I need to do if I’m NOT Mobile Ready?

The simplest answer is to assure you either:

update your website to have “responsive design” (watch my 1 minute video to see how you can tell if you have a “responsive design” or not), or

create a mobile friendly version of your website using a tool like Dudamobile.

At ISG, we’ve streamlined a process to update the websites we’ve created over the years with “responsive design” - keep in mind, “responsive design” technology has only matured in the last 2 years.

If you’re an ISG Customer, simply Contact Us to review how we can help you.  ISG Customers should also keep in mind that your existing website functions fine on mobile devices (both smartphones and tablets), however, it may not have been built using “responsive design”.

Learn more in my 1 minute video and by reading below.

What does Mobile-Readiness mean?

Mobile-Readiness simply means assuring that a smartphone user has the best experience possible, using ‘best practices’ today.

Today, having a ‘mobile ready’ website is most easily accomplished by having a website that has “responsive design”.

What is “responsive design”?

Responsive design is a programming process and design technology that’s fully matured in the last 2 years to ‘automatically adapt a website experience to the device a visitor uses to access it’.

The easiest way to understand it is to see this 1 minute video I’ve created that shows one of our customers websites before, and after, the responsive upgrade.

More questions about “Google’s mobile readiness” update?

I’ve included my internal team memo that offers more details and answers specific questions on “Mobile Readiness”.

Thank you so much, and again, feel free to Contact Us if you have any questions, concerns or comments,

Charly ISGFL

PS - Here’s more details from my internal memo to my team:

GOOGLE MOBILE READINESS UPDATE: INTERNAL ISG TEAM INTERNAL MEMO FROM CHARLY:

If any customers receive the “Fix mobile usability issues found…” (see attachment at bottom of this post) message from Google Webmaster Tools, simply forward it to me, and I’ll help them understand what it means.

More details —

Here’s the word from Google on it.

Here’s an interesting read on what it means and how rank may change.

Here’s specific details from the “Fix mobile usability issues found...” message from Google, and what they mean:

1. Viewport not configured

This means that the site isn't configured to tell browsers how it should be scaled to different sizes on different devices.  Read Google’s Development information on this.

2. Small font size

Google recommends using the standard font size of 16px for body text so it's legible on mobile devices.  Read Google’s Development information on this.

3. Touch elements too close

Google recommends that the most important buttons on the site be at least 48 pixels square or at least 32 pixels apart.  Read Google’s Development information on this.

4. Content not sized to viewport

Google doesn't recommend using elements that are wider than the screen, because people don't want to scroll horizontally.  Read Google’s Development information on this.

Keep in mind - none of these issues actually prevent mobile visitors from using your site, but they do make it a bit more difficult.

Also, Google is now ranking sites higher in search results if they don't have these issues, so fixing them will make it easier for mobile users to find your website in search results.

Example of Google’s Mobile Readiness Message:

[internetmastery]

23 Internet Tips You Need to Know

If you're serious about online success... Here's 23 Internet Tips You Need to Know:

Measure everything - you'll never know what works otherwise.

70% of people are using online resources - the Internet is here to stay.

People get on the Internet when they get to work - we see big surges in daily use around 8-9am.

The 50+ age group are going online in a big way (especially in the last year!)

You must have a web site - at the very minimum it should convince the viewer why you're the one!

Always have a clear way to contact you on your web site and in the content.

ALWAYS reference a phone number, along with your online contact information.

Keep your web site simple - especially today, simplicity rules.

Pick a domain name that's easy to say.

Pick a domain name that's a keyword phrase - you'll get hits simply because of that!

Did I mention - CLEAN and SIMPLE?

Link to your web site in everything you do (your online profiles, your e-mail signature, etc).

Avoid making statements or promises that are too good to be true - truth and honesty rules!

Update your web site frequently.

Have testimonials.

Make one page per keyword phrase, research to assure the keyword phrase has volume.

Talk one-to-one - you to the viewer.

Don't we all over yourself - it's about your viewer and their needs.

Excite the viewer - "engage" or "enrage".

ALWAYS capture e-mail addresses.

Update your customers via e-mail consistently.

Make sure people know what you're selling.

Position yourself as the expert.

[internetmastery]

Internet Marketing rocks! I'm grateful and want you to know it!

I am SO grateful - and I want you to know it! As I've been reviewing how we're helping our customers help their customers improve lives (and grow business, too!) with my amazing team of Marketing Directors at ISG... I just can't believe how fortunate we are to work with such great people! Here's just a few of things we've been up recently, and how cool what we do really is (we love how we help with what we do!): Winged Foot Title Many times, part of our responsibilities are helping maintain a branded look that we've created online -- in the offline world, too. That was the case when we created Winged Foot Title's backdrop which was used at a recent tradeshow.   Here's the Winged Foot team dressed as the Flintstones and the Jetsons for that show! :) Isn't that great!  I love fun themes incorporated with business! ;) Chris, and his team, create very helpful educational content with us, and their most recent eBook is For Sale By Owner - 10 Tips for Selling Your Real Estate.   If you think that might help you - AT ALL - be sure to check it out. Larue Pest Control If you've been to our Internet Services Group of Florida, LLC home page - you've probably noticed we feature the ever amazing Keith, and his business, Larue Pest Control, as a great example of having a healthy online presence. Just recently, they were approved into the bedbugFREE network! Keith and I talked a while ago about the resurgence of bed bugs (just the thought makes me itch!) in Florida.  As part of Larue's goal of assuring they help the world understand how to find them (especially when you're checking into a hotel room!) -- we worked with Keith and his team to create the Bed Bug Treatment and Prevention - 12 Tips to Help You Sleep Easy eBook... ONE BED BUG HINT - Be sure to check under the fitted sheet for any 'black spots' in a hotel room BEFORE moving your luggage in (those pesky bugs can jump on your luggage and go home with you...) Rosedale Brick Oven Pizza We are SO proud of Joe & Joe at Rosedale Brick Oven Pizzeria - after helping them kick off their original Naples, Florida location a couple of years ago, as of September 23, they opened up a brand new location in Coral Springs, Florida too! Pool Pros, Inc. Our good friend, Joe Mitchell, who we call the amazing outdoor lifestyle creator really help the people he, and his wonderful team, serve to "live the Florida dream"! If you're looking for ideas to revamp or revitalize your outdoor living area, be sure to check out the 12 Ways to Revitalize Your Outdoor Living Area eBook which is filled with great ideas! Moving to Florida, from Michigan, over 10 years ago now -- I still love the idea of chilling outside, IN MY SHORTS, in winter... :) A special thanks to Joe and his team at Pool Pros for continuing to make that an amazing experience! West Coast Florida Enterprises, Inc. Our good friend, Scott, and his team at West Coast Florida Enterprises has not only been helping keep the roofs of Southwest Florida residents from leaking for years now - but they help in so many other ways as well! If you follow West Coast Florida Enterprises on Facebook, you'll enjoy some of the best views of Southwest Florida -- from the roofs of the highest buildings... West Coast is a one stop shop for all of your contractor needs when it comes to:

REroof your building

REstore decks, walls, and expansion joints

REmove and REplace pavers, railings, sidewalks, and exterior stairs

REpair concrete slabs, stem walls, sea walls, plaza decks, and more

Be sure to check out their "8 RE's of Florida Contractors" eBook to learn more! As I mentioned, we're so blessed!  Thanks for letting me share - have a great day, and take care, Charly

[internetmastery]

10 Point Internet Checklist and More Online Resources For Your Success

Hey there! I hope you're having a wonderful day, I sure am! :) As I sit here and create this lovely blog post, I can't help be think of all of the wonderful people, businesses and organizations we've helped over the last dozen years at ISG. We feel extremely blessed that we've truly been able to make differences with so many businesses, organizations and even individuals (one of our most recent is Gina with Stress Less or Bust - SHE ROCKS!) As you may know by now, in January of 2013 we became a full service Internet Marketing company. We continue to support all of the web design and development work we’ve created over the years - however, as you probably know, creating success online today, is much more than just having a website. Last week, I created a 10 Point Internet Checklist to assure you’re on the right track for a prosperous 2014.  You can get it on the right and see how you're doing, right now, if you'd like. In it, I’ve also included great online resources that can help you if you weren’t able to check all of the boxes (iPadPeek.com is awesome for assuring you're website is compatible with the ever growing mobile market - now averaging 40% of web visitors for the hundreds of websites we host!) Wondering why the 10 Point Internet Checklist is branded with "Internet Success Academy"? Almost 2 years ago, I created a new company called the “Life & Business Success Group, Inc.” where I create resources (videos, workbooks, etc) that teach Internet, Business and Life mastery. As you’ll see, each area of mastery has its own brand, for Internet mastery, my brand is called “Charly Caldwell II’s Internet Success Academy” (you can learn more about it at: www.successacademy.us). Today, my amazing team at Internet Services Group fulfills all of my Internet mastery training for the people, businesses, and organizations that don’t want to do the work BUT know it needs to be done. With that all being said, we’re gearing up for a wonderful 2014, and I hope my 10 Point Internet Checklist provides clarity of why, how and what needs to be done to create, build and maintain relationships with both your potential and your existing audiences. Enjoy, and take care! Charly

[internetmastery]

Mushroom Popcorn, Popping Sorghum and Flavacol Popcorn Seasoning - Pure deliciousness!

"Dad, let's watch a movie tonight!"   (Daddy, Paige and Josie with Josie playing the 'serious' role!) Inevitably, a few minutes later, I hear... "You're going to make popcorn too, right?" and I answer (as if there was ever any doubt!): "Of course, my ladies!" The last time we had that dialog, I couldn't help but think of how my view of popcorn has changed ever since meeting Buck & Jennie, the popcorn experts at JustPoppin.com. One of the biggest lessons I've learned by talking with them is what quality popcorn is, exactly, from taste, texture, size and even how it pops.  (They have a great eBook, Six Tips Every Popcorn Snacker Should Know, that helps you understand these types of things too!) To me, it's important that popcorn looks and tastes awesome -- which is one of the reasons why people, along with my girls and I, love Buck & Jennie's Mushroom Popcorn (the photo above is an example Mushroom Popcorn, it doesn't taste like mushrooms - it looks like a mushroom!) Another lesson I've learned is all about a popcorn alternative called popping sorghum.  Essentially, popped sorghum is a gluten-free grain, and when popped it's completely hullless (and tastes great too!) Keep in mind, the popping sorghum seeds are much smaller than standard popcorn kernels. Once I've asked Buck how to really bring out the dimension of flavor that I experience in fresh, movie theater style popcorn -- his recommendation (and one of his most popular items) -- Flavacol Popcorn Seasoning. The reason? Most movie theater popcorn gets its unique flavor and color from being popped in coconut oil and flavored with Flavacol butter flavored popcorn salt!  You can recreate the taste, without popping in coconut oil, even, with this popcorn seasoning. I hope you create wonderful memories watching great movies with your friends and family, and if you do it at home -- recreate the movie popcorn experience with JustPoppin! Enjoy! Charly PS - What's your favorite family movie?  Comment below to let me know. :) We recently watched the original Wizard of Oz, and absolutely loved it (it's on our rewatch list!)

[internetmastery]

Internet Marketing Strategy - Mindset, Tactics and Building a Campaign!

I hope you're having a great summer so far - I sure have been... Last week, I held a private 3 day Internet Marketing mastermind on beautiful Sanibel Island with my good friends, Gary & Matt from Missouri!  THAT was awesome! Recently, I also answered a question via email that talks about Internet Marketing Strategy - Mindset, Tactics and Building a Campaign, and I thought you might enjoy my response it, too. The question was:

"I am a startup with limited income, but really want to know how to create an online foundation using 'best practice' on a limited budget.  Can you help?"

And my reply: Hey there! I sure can! First of all, I've created three free online educational videos that are very abundant in helping you not only create online success using best practice, but do it the easy way... My videos are designed to review mindset, show you tactically what to do, and then do what the 'big brands do' (like Banana Republic, etc) and that's build a campaign. For example, the first of my three marketing educational videos - the Baseline Drives for Online Success video - I review:

Your complete mindset for success today - feel great about your online presence while growing your business!

Whether you need to consider having a blog, email marketing, business listings, social media and even a website!

Exactly what you need to do in each, and how to make it real by using the included 12 Month Campaign Builder Worksheet.

Then in the second video - the Forward Drives (you'll automatically receive a link to this after watching the first video) - I show you how to amplify the Baseline work, with mindset, identification of issues/objections, and the solution for each drive. In the final video - Your Success Roadmap + 10 FAQs (you'll automatically receive a link to this after watching the second video) - I address bringing everything I've taught in the previous two videos together and answer the 10 most frequently asked questions (providing specific solutions, if applicable). In the frequently asked questions, I answer very specifically:

"How do I continue add value?"

"What's the easiest way to create content?"

"Is there a best practice format to use when creating content?"

"How do I SEO or align my pages with how people search?"

"How do I hire an SEO specialist or company?"

"How do I rank my pages or get them to show up higher in the search results?"

"How do I assure I'm mobile friendly - is it important?"

"Are videos important today?"

"How do I compete with Internet pricing?"

If, at any point, in the future you'd like my help with implementing your Internet Marketing Strategy, my team at Internet Services Group of Florida, LLC, will rock it out for you! ;) Be sure to watch the first Internet Marketing video (and get your notes out, it's awesomely loaded with great content). I hope this helps -- let me know if you need more clarification, okay? Thanks so much, Charly

[internetmastery]

A Lesson in SEO, Search Engine Rank and more...

In an average week, I answer at least 6 emails around the subjects of "Search Engine Optimization" (or SEO), search engine rank, or people just wondering why... ...they have a figurative 'billboard in the desert' when it comes to their website being seen by people. So many people struggle with the fact that they've done the work, have the website, it's out there and READY for their audience... But then reality hits -- hardly anyone sees or visits and they get really sad. :( Those who do visit, generally aren't the right people (i.e. the true audience), either... Today, I decided to share a real simple reply I just sent that may help you understand SEO, Search Engine Rank and more... Enjoy! Charly Overview:   This person built a website using iWeb on the Mac for an owner of 3 rental condos.  The owners of the rental condos wants to know why they aren't showing up in Google. I've taken the names out - the lesson remains. ;) My response: In terms of helping increase online awareness for the website you built -- there are three elements that we need to be considered for Search Engine Optimization or SEO: 1) Original, creative, engaging content.2) Assuring that the content is written so it's aligned with the words, or keyword phrase(s), the target audience uses to search in Google.3) That content needs to be linked from relevant, ranked web pages/places on the Internet, so it grows in the search engine results. After doing a quick review - it looks like #2 and #3 need some work as the PageRank of the home page of your website is a 0 (0 is the lowest, 10 is the highest, it should be at a 2 or 3 to be competitive with others in this market). PageRank is a loose way of seeing whether Google thinks the pages within your website are popular or not (generally more popular pages show up higher in the search results). (REMEMBER: Google ranks web pages, not websites!) You can learn about PageRank here: http://bit.ly/whynoshow. Our approach to helping is:

first, assuring the content is written for conversion (meaning it empathically connects with true audience, empowering them to call, contact, or give an email address),

then, assuring it's in alignment with how people are searching, and finally,

getting it linked from other relevant, ranked places (websites, blogs, business listings, etc).

To learn more about: 1) Writing original, engaging content that empathetically speaks to your audience, watch my educational video on the Create Relationship Blueprint. 2) Aligning content with how people search, watch my educational video on Basic SEO & Google Keyword Research. 3) Understanding how to get continually linked from relevant, ranked places watch my educational video on the 9 Basic Things You Should Have in Play, Online, Today (I call them my Baseline Drives for Online Success). If you'd like us to help, we'd be happy to!  Just let me know. Thank you so much, CharlyISGFL  

[internetmastery]

Free Online Photo Editors - Great Marketing Tools

So many people want to learn how to add words to photos, and enhance photos they've taken... ...but they don't want to have to learn a hefty photo editing program like Adobe Photoshop. What's great about enhancing photos you've taken is that, from an Internet Marketing perspective, when you post a photo in say Pinterest, you get very powerful "links" back to your website, or blog, which help them rank higher in the search engines (i.e. Google, Bing, Yahoo). Here's three great free online photo editors -- which as I've mentioned are great marketing tools, too!

PicMonkey.com

Pixlr.com

Adobe Photoshop Express ONLINE

Do you have any other tools you recommend?  Please comment below! Thank you so much, and have a great day, Charly

[internetmastery]

Southwest Florida Business - Licensed, Insured Businesses You Can Trust!

As you may know, we're a proud member of the Quality Service Professionals (or QSPROS as it's called!) here in Southwest Florida. The QSPROS offers a Southwest Florida Business Directory of licensed, insured businesses who really put the 'relationship' first when helping people.   Each member is checked to assure they have:

proper licensing,

necessary, up-to-date, active insurance,

quality service & workmanship,

excellent ratings and

great customer feedback.

One of the biggest perks of being a member in the QSPROS has got to be the consistent "Pay It Forward" attitude displayed by QSPRO owner, Jason Evers, and many of its members. Just last month, we collectively worked to stuff 1,000 stockings for kids:

Some of the services provided by the QSPROS members are:

Carpet Installation

Electrical

Flooring

Painting

Pest Control

Paver Cleaners and Paver Sealer

Pool Cleaning and Pool Construction

Roofers

Window Cleaning

If you're looking for Quality Professionals in the Southwest Florida area, be sure to give Quality Service Pros a try! Charly

[internetmastery]

Portland's Nicest Window Cleaners - Great work! ;)

Earlier this year, in one of my presentations in New Orleans, I had the absolute pleasure of meeting Portland's Nicest Window Cleaners! Finding a quality window cleaner that you can trust, shows up when they say they will, AND takes care of you in the best possible way - can be tough, really tough! Portland's Nicest Window Cleaners, specialize in:

Window Cleaning

Gutter Cleaning

Pressure Washing, and

Glass Scratch Repair.

Be sure to watch their YouTube video, "Portland's Nicest Window Cleaners", where you'll learn about some of their truly great uniquenesses, including:

The "Grandma Rule"!

The $10,000 Nicest or Nothing Guarantee, and

Their Chief Nicest Officer.

How cool! Charly  

[internetmastery]

Strategic Internet Marketing Starts Now! ;)

Hey there! I hope you've had a great summer - I sure have! ;) This summer, I fired up my new Internet Success Academy, with which I help individuals, businesses and organizations with strategic Internet marketing. I've created:

dozens of free educational and informative videos,

3 online courses, and

a 50+ page success workbook.

With everything I've done, I've also entirely revamped and amplified our approach at ISG to help people create success for their business or organization online! If you have a few moments -- I'd love it if you could review my new "Here's How I Can Help" video, which is available at www.SuccessAcademy.us.   In it, I explain everything and how it interrelates. I'd love to hear what you think! :) Thank you so much! Charly

[internetmastery]

Cape Coral, Fort Myers, Naples Window Treatments & Tinting - Chris rocks!

Wow!  Chris!  You did a great job! ;)

A while ago, my good friend Max & I took some time and filmed Chris and his team from Beverly Hills Window Tinting doing their magic in Downtown Fort Myers... We just wrapped up post-production and here's the video star, Mr. Chris Russo, rocking it out -- sounding great! Beverly Hills Window Tinting offers Cape Coral, Fort Myers, & Naples Window Tinting & Window Treatments, as well other services too. A little history of Beverly Hills Window Tinting & Treatments (from their website):

Beverly Hills Window Treatments & Tinting has been serving Southwest Florida since 1990. From the largest to the smallest of jobs, we are confident that we can meet and exceed all your needs for window treatments and films while increasing the comfort level of your home or business.

Great people, great service, awesome products...   Just the way it should be, right? ;) Enjoy! Charly

[internetmastery]

Online Business Success - What frustrates you?

Over the last 3 weeks, I've been filming dozens of videos that help individuals, businesses & organizations... ...understand EXACTLY what it takes to create online business success with today's technology. Last week, I filmed the core foundation video for my 7 Fundamentals of Online Success (yep, you guessed it, the first fundamental is to "Know Your Customer") -- after post-production, it was over 1 hour, and 35 minutes long (yes, I filmed it non-stop! WHEW!) In the process of creating these videos, I've asked hundreds of people to give me feedback on:

"What's your biggest challenge or frustration - related to growing your business using today's technology?"

The response has been AMAZING, not only have I received dozens of answers, but they've ALL been mindful, thorough, and helpful as well! (A HUGE thank you to everyone who has responded so far, I have over 100 video concepts I'm working on narrowing down, directly from your responses!) Anyway, I'm going to leave my questionnaire up indefinitely, and I'd absolutely be honored if you would answer it as well -- don't worry, it's short & sweet! It's available at: http://bit.ly/c2questions Thank you in advance for helping me, help you, and so many others! Take care, Charly