âSo many of my students, like many other so-called purists, dismissed Southern hip-hop as ignorant, catchy, pop, hollow, shameful. Most of my students knew, and wanted me to believe, that in addition to white suburbiaâs uncritical devouring of the music minus culture and the countless emcees pandering to the black girl audience in the hallway and corporate Americaâs glossy detailing of hip-hop, the music was dying because Three-Six Mafia win an Oscar, Trina showed her booty, Mike Jones went platinum, Liâl Jon couldnât rap, and Trinidad James was Trinidad.â (Hip-Hop Stole My Southern Black Boy, Kiese Laymon)
Not only is Beyonce reclaiming black bodies, pronouncing them as something to be loved, but by having the entire video take place in the south with a southern take on âblacknessâ sheâs announcing the south as something good and respectable as well.
 On another note with another interpretation, itâs best not to forget that this is a commercial video, a video meant to sell during a time when calling out support towards racial minorities in media has become somewhat of a trend. This video is pandering towards the PC Millennial Generation, possibly even more so by making it purely about black lives and not about explaining black lives to white people. Does the capitalist view take away from the positive message? Make it less real and difficult to relate to? Or is itâs interpretation more relevant?