Artificial intelligence isn't eliminating advertising. It's changing how people discover products, services, and brands. As AI agents increasingly compare, filter, and recommend on our behalf, businesses face a new challenge: becoming trusted enough to be recommended. Here's a six-card summary from my latest article in the Living With AI series. The Future of Advertising The way people discover products, services, and brands is changing. And so is advertising. Advertising Isn't Disappearing It evolves. Advertising has always adapted to new technology. Artificial intelligence is the next great transformation. AI Changes Discovery. People no longer just search. They ask questions. AI understands. AI delivers answers. Recommendations Replace Clicks AI agents increasingly: • Compare products • Filter information • Personalise recommendations • Recommend trusted brands Often, the click never happens. Trust Becomes the Advantage Budgets still matter. But trust matters more. People—and increasingly AI—look for: • Reputation • Authority • Authenticity • Real experience • Customer satisfaction The Future of Advertising Visibility still matters. But visibility increasingly comes through recommendation. Recommendations require trust. Trust becomes the new currency. Read more What Happens to Search? — Advertising https://lnkd.in/enqjATKC Working Smarter. Staying Human. #ArtificialIntelligence #AIAdvertising #DigitalMarketing #FutureOfSearch #SEO #AIAgents #TrustEconomy #LivingWithAI