parkertinsley　パーカティンズリー @isshoni27 - Tumblr Blog

An introduction to the brand and history behind it.

Understanding brand and their origins helps to identify the different pathways industries take. In this day and age, everyone has taken a shot at 'lifestyle' brands but few ever succeed. RVCA has been a major player in this industry due to it's foundation and roots. Starting the company to help fuel the Artist Network and using it as a platform to help showcase artist, atheletes, and other talents. Sometimes they undertake risky ventures. The incredible investment in MMA and training facilities was definitely a risk but partnering with companies like VIRUS early-on made them a stand-out from others. RVCA roots and message continue to make it a successful brand, reminding all others to take notice and stay genuine. I'm tired of people pumping these lifestyle brands in front of your face. RVCA isn't necessarily a lifestyle brand as it is it's own culture. A culture that welcomes others and helps support like-minded talent. Keep at it.

#rvca #rvcasports #virus #pattenore #lifestylebrand #streetstyle