It's Not About Pretty

Sports Stylist®, OG vert skateboarder, shopaholic, insomniac, & the girl who skateboarded down the 405 FWY. Seriously, isn't that enough?

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Check out the #girlisnota4letterword website tonight - we have pics of the girls skating at #vertattack and they are RAD. Here's @julzinc_ to start things off. 📷 @joannebarratt_photo 🔺 LINK IS IN OUR BIO

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About a month ago we received a letter from Ashley, a downhill skater girl, and we had to read it twice to fully understand that funding for a longboard skate trip had been pulled because 2 female skaters were going to be included in what used to be an all boys road trip. This is 2016 right??? But what the guys in the @northcarolinadownhill group did to counter this blatant put down of the two girls, amazed us. We are proud to publish Ashley and Suez's story on the Girl is NOT a 4 Letter Word site today - I guarantee it will make you smile. -----> http://www.girlisnota4letterword.com Photo by Phill Baldwin

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You can totally thank our #girlisnota4letterword ambassador @elise_crigar for the 30% off sale going on now on our online shopping site. She made a killer lookbook for us and we liked it so much we decided to do our first ever 30% off sale to celebrate. 🎉 Use code ELISE at checkout. 👌🏼 LINK IS IN OUR BIO

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Girls are skateboarding everywhere. Check out @taranom_noor in Tehran, Iran. We are stoked to start meeting some of them here. Photo @darya_jv #iranskateboarding #tsixty #girlisnota4lettetword

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It's Sunday, get out and SKATE! ⚡️. #Repost @radballs ・・・ @loudpacklaura grabbin' tail at #bronside

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Another rad shot from @hellochristinrose - we can't say enough good things about this #sheplayswewin project. Stoked to see our young friend @noramanger featured today! .... Next up 14-year-old downhill long boarder @noramanger ❤️ here's a snap from Malibu this morning. Her story & many more to come. She is determined, talented & just really fun to hang with #ShePlaysWeWin thank you per usual for making this happen @girlisnota4letterword

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#girlisnota4letterword team rider @bevmoskater rocking our "Skate Rat" tank top. The weathers heating up so get yours via our on line store before we sell out again! LINK IS IN OUR BIO ⚡️ photo @besuro

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Honored to be included. Thank you @skateboardinghalloffame 🙏🏼 #Repost @skateboardinghalloffame ・・・ Congrats to Cindy Whitehead on being nominated for potential induction to the Skateboarding Hall of Fame! This year’s inductees announced April 2nd, 2016 IASC Skateboarding Hall of Fame Induction Ceremony presented by Vans at the City National Grove of Anaheim on May 13. For tickets and info click the link in our Bio. #skateboardinghalloffame.

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We are stoked to announce that #girlisnota4letterword is now part of the @sheshredsco retail collective - that means you can shop for us right alongside rad items from other female owned & based action sports companies like @iheartpompom and #Sheshreds - stock up on surf, skate, wake and snow apparel and accessories all in one rad place! 💕 (btw that's our badass #GN4LW ambassador @elise_crigar featured above) 🔺 FREE SHIPPING on orders over $50 🔺Shop it all at www.sheshreds.co

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We're so stoked! 7 year old #girlisnota4letterword team rider Sky (@awsmkids) is slated to compete at Vert Attack in Malmö, Sweden ⚡️ Check out girlisnota4letterword.com to read about who else is competing and see more rad Vert Attack posters with the girls on them.

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We love guys and brands that support female skaters! Nice to see @vansskate and @steviecab on the cover of the Image section of @latimes today! Happy 50th 🎉#Vans!! Photo @jgrantbrittain

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#tbt Today I am honored to say that I am on the nominee list for this years @skateboardinghalloffame awards 🙏🏼 congrats to all the nominees - I am in great company 🔺 This pic is one of my favs of me skating Marina Skatepark back in the day. I am very thankful to have had skateboarding in my life all these years. 💯 #girlisnota4letterword #skateeverydamnday

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Today's "Who's Rad" interview on the #girlisnota4letterword site is @christianasmith 🔺 Find out why she chose to "skate in a dress" and what she's doing to spread seeds of positivity with her new brand 👊🏼 LINK IS IN OUR BIO

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Huge thanks to @grindtv for this. Totally humbled to be included with incredible women like @lindseyvonn @hannahteter & @sally_fitz 🙏🏼 link to article is in our bio The next woman inspires us both in her sport and beyond. Pro skateboarder Cindy Whitehead (@sportsstylist) made headlines for skateboarding down the I-405 freeway in Santa Monica, CA. But she's also personally waged war on the misuse of "girl" with her @girlisnota4letterword campaign. More on GrindTV.com. Link in bio. #InternationalWomensDay #IWD2016 #Skateboarding #grindtv

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It's International Wonen's and we'd like to highlight Russian skater @kateshengeliya who we'd love to see at the next @xgames !! 👌🏼 📸 @danilkalodin #tbtmarch1 #babyg_russia #nikewomen #betterforit #FunDaMentalAgency #skatebagandtravel #brusovship #69slamofficial #thankyouskateboarding #grizzlygriptape #moscow

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Check out #girlisnota4letterword team rider @minnask8 (Minna Stess) in the new @thedisneyprincesses empowerment campaign We love that Minna is out there encouraging all girls to live their dreams!

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Thanks for the love @easternskateboardsupply ! ・・・ Tons of new @dusterscalifornia in stock, including the new Cindy Whitehead @girlisnota4letterword "It's Not About Pretty" old-school ripper! Cindy and #gn4lw have a crucial place in skateboarding, so show some love and support! Hit up our site for the full #Dusters lineup! #dusterscalifornia #cindywhitehead #girlisnota4letterword #callyouressrep 💖 Hit them up for the new "It's not about Pretty" board as it's going FAST! This board gives a portion of its proceeds back to @exposureskate !! 👏🏼