Sight & Sound | Mitski - Be the Cowboy Release date: 17 August 2018 (Dead Oceans)
Mitski Miyawaki's been riding a wave of well-deserved highs in recent years, and with Be the Cowboy, she will have reasons to celebrate again. With cleaner (but not bland) production and more confident vocals, Mitski constructs a grandoise sound with all 14 tracks of the album while retaining the sound that made her a fan favourite in the first place.
Some of the songs waltz around, twirling along lush piano and and string arrangements ("A Pearl", "Nobody"), while others place Miyawaki's signature guitars in the forefront ("Remember My Name"). Elsewhere, rhythmic motifs are sure to grab attention, from the lightning-quick electronic glitch in "Geyser" to the dancefloor-tinged beat of "Why Didn't You Stop Me?" and "Washing Machine Heart".
Mitski describes the albumâs title as an inside joke with herself, a half-serious mantra:
 "The album title kind of came from the fact that I would always kind of jokingly say to myself, âBe the cowboy you wish to see the world,â whenever I was in a situation where maybe I was acting too much like my identity, which is wanting everyone to be happy, not thinking Iâm worthy, being submissive, and not asking for more. Every time I would find myself doing exactly what the world expects of me as an Asian woman, I would turn around and tell myself âWell, what would a cowboy do?â (source)
Mitski's lyrics have always been her calling card, and Be the Cowboy sees her expanding on her strengths once again, building the narratives of adult life in her protagonist: confusion, loneliness, anxieties, identity, among others. Also notable are the repetitions of lyrics, especially heart-breaking in "Nobody" - the only word present in the off-kilter "chorus". One can sense the increasing desperation in every repetition of the word. This mood - described by Mitski as "manic" - is peppered with much care throughout the album, only emphasising but never boring - in part because of her vocals, both melancholy and expressive. By the time the cinematic track "Two Slow Dancers" plays, the #feelings are packed neatly in a twinkling four-minute treat, leaving you with a tear or two in your eye.
Be the Cowboy is translated into gorgeous visuals with the help of the album design and packaging of Mary Banas and the photography of Bao Ngo. Be the Cowboy's "scenes" center on Mitski, her character in a car, drinking water from the sink, getting made over, Â among others. Both cinematic and melancholy (she is always depicted alone, save for the album cover in which someone is about on an eyelash for her - or is that actually her putting on that eyelash herself? The image is cleverly cropped.), the inspiration for these images lay in Isabelle Huppert's character of Michael Haneke's film adaptation of The Piano Teacher and the costuming of Hitchcock's films. The clothing and styling featured in these scenes were realised by Brooklyn-based filmmaker, photographer, stylist and writer Annika White.
Designer and educator Mary Banas utilises these scenes to their best potential, creating a subtle statement with bold white inline type that grabs attention but does not distract. The contrast between large and small type peppers the rest of the physical album, along with clear spot gloss embellishments.Â
 (Many) of the songs and narratives on this record suggest a dual consciousness as well as a loneliness/seeking, which are amplified with the design." (source)
Banas gives us a little more insight into the design decisions for the album design, right down to the protective sleeve of the physical record: "The record protective sleeve and label on the record complete an image on both sides and are most often poetically misaligned", and even lyrics hidden in the sleeve.
With its cohesive narrative, instrumentation and moving songwriting, Be the Cowboy stands as a triumph and one of Mitski's best albums. Coupled with vivid photography, costuming and album design, it truly is a stellar audio and visual package that one will need (and want) to revisit again and again. Just remember to bring a tissue or two.
Key tracks: "Geyser", "Nobody", "A Pearl"
Find Be the Cowboy's visual creators at their websites: Bao Ngo Annika White Mary BanasÂ














