I know it seems like striking on social media might not do enough, but as someone who has been outright obsessively using the internet since I was a child to the point that it is literally woven in my soul, been active and involved in online activism for about five years, and been using social media as marketing for about the same amount of time, I can confidently say that
People base their entire businesses on their success on social media. They look at trending topics on twitter and don't see bite sized chunks of culture distilled to its finest and worst moments, they see market data! They don't see you as a single human being, they see you as a data point among thousands run through a probably AI assisted system that's prone to fucking up, that determines everything they're going to do.
How they're going to advertise, who they target it with it, what the general public wants. Every single major corporation uses data from social media websites to do this. Every. Single. One. Social media is a lot of things, and one of those things is a tool for business and politics. We know for a fact that social media politics bleeds out into the real world very fucking quickly.
Even if you can't strike financially, even if you have to go to work or school to survive, striking on social media is one of the best things you can do. Even if it's quiet. People are going to notice when thousands upon thousands of users across various sites go completely dark, and even more when some of them start getting real fucking loud about this. The US Capitalist Infused Government loves sweeping war crimes under the rug once they think the general public has forgotten about their atrocities and fallen into complacency. This system has been doing this for literal centuries.
Social media is just the newest and most expansive form we as a species have developed in the ongoing invention of ways to express our thoughts about things. It's the weirdest one, that's for sure, but executives pay attention to it. They don't often seek to understand it beyond a very basic level, because as I said, they view us as numbers on a screen, not as multifaceted incredibly and deeply fucked human beings. They do not seek to understand us on a personal level unless they think the cost of it won't outweigh the potential profit.
Pattern recognition is the tool of the moment. Machine Learning. Gathering endless amounts of data so we can replicate human existence through machines. You may think that social media strikes are ineffective because social media is just on the internet and it's "not real", but it is real! You are really doing stuff! You are contributing! Even if you're just lurking! Basic amounts of engagement can make a huge impact in a busted algorithm. Maybe you're not someone who would ever be drafted into an actual war-zone due to physical or mental health conditions, but you are probably a part of a key demographic of people that businesses are absolutely hungry for.
The budding adult has always been the target of greedy capitalists basically since this system was established and continued to get worse over time. The stage of your life when you are in the age range of 18-25 is an incredibly important transitional period, followed by a transitional period every six months until you lose sense of what six months even is because you haven't been happy in eight, and if you're in the 18-25 range currently, you got extra fucked by the pandemic. The world is in a turbulent stage and we are at the center of all of it and have been since 2001. Every single social media marketing expert will tell you the 18-25 demographic of social media users is a target demographic, because they are the most prone to extremes due to a life chock full of them.
We have to remember to be human, but we have to also know how to speak their language. They just see us as numbers? Let's show them some fucking numbers. Make posts about Gaza trend on every platform you have your hands on. Even if it's just liking posts, that gives them a slight boost in the algorithm. Commenting on posts is especially important on sites like Twitter and Instagram. But across every site the most important thing to do is reblog/retweet/share/send/copy link, whatever it is for that site, it is the biggest thing that everyone, and I mean EVERYONE looks at.
From a humble artist to a head of marketing at a billion dollar corporation about to have a meeting with a barely over 21 intern about how they need to run the twitter account, to said intern bumbling their way through adulthood with a job they only feel they're good at because they've been using social media since Skype was invented. We need to be loud, we need to make sure this can't be ignored, we can't sweep this under the rug. Mass media, especially coming out of the West, has been trying to censor, de-sanitize, and keep this issue quiet.
DO NOT LET YOURSELF BE SILENCED
There are tens of thousands of DEAD CHILDREN who have been BOMBED while in CIVILIAN AREAS and that is a FUCKING WAR CRIME.
Say that as many times as you can. Do not let it be ignored. A silent populous is a complacent one. Use your voice, even as small as it may seem. Make noise. Be loud. Be annoying. Don't let this be ignored. Talk about it everywhere you go. Do not let this be ignored.
Sometimes even we get disconnected from the real people around us. We base our sense of worth as a person based on the numbers going up or down but instead of developing a gambling addiction we just got angry about it but still fall into it because of cultural conditioning. But even if you only have let's say, completely random example, 70 followers. And only a small percent of them will see your post. Let's say maybe 20 on average, 30 on a good day, and even higher based on the machinations of fate. That's still 20 people who took time out of their day to read something you wrote, process something you created, share a part of your experience of living.
And likely they felt compelled to share it too, therefore increasing the spread of people who feel your influence. 20 people may not seem like a lot, but that has a major impact. Now imagine posts into the hundreds, thousands, hundreds of thousands and even millions. Those aren't just numbers. Each and every single one of those is just another person who might have reblogged a post because someone they like shared it, or because they wanted to spread its message, and that simple act causes a single post to have massive waves of effects from simple ripples.
Don't let yourself be discouraged. Don't think your voice or your impact "isn't enough to matter." Everything counts.
Don't let this be ignored. Don't become complacent. Know that every little thing counts, and to do every little thing you can.
