Jack Shappy Creative Director

Jack is a creative genius with past employment engagements for companies such as Apple and Nike, to name a few . At Apple, Jack generated over $8 million within 4 months, and produced over $20 million in revenue sales for the company. Jack obtained his degree in Advertising/Art Direction from Pratt Institute. He is a distinguished digital project manager with an impressive history of delivering results. At Nike, Jack led a digital division that launched Nike+ running app on iOS and Android. As well as experiential efforts in shoe releases, Marathons, and pop-up store locations internationally. He brings a tremendous marketing and digital PM experience to Mobile , where he manages the offshore and onshore software development talent. At Conduet-Med, and Rock Sloth, Jack is also responsible for the delivery of all digital marketing and software related activities. Jack prides himself in his skill to make what hasn't happen yet happen. He brings a different, and much needed perspective to the table. His ability to create, innovate, and deliver makes him a key asset to the team.

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Sloan Painting Co. (Site Under Construction - Coming Soon)

-Logo Design

-Site Concept/Design

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Levi's Interactive XBox 360/Avatar Advertising. 

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Brooklyn Swag Shop (Personal clothing line for a Brooklyn School Cause)

-Print Ad Campaign to Drive Participation in both Sales and Awareness of Charitable Causes for Brooklyn Public Schools.

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Digital Project Managed the Nike Fuel Band Minisite (www.nike.com/fuelband/), and banner rollout. Initiation, execution, and delivery.

(Dynamic banners seen on ESPN.com, NFL.com, IGN.com)

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Citibank retail rebranding project.

Responsible for PM initiation, sourcing, rendering, execution and oversight of several Citibank location sights.

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Nike Women's Marathon 2011 - Microsite

Responsibilities: Photographed and Designed website layout for the Nike Women's Marathon 2011 Interactive micro site.

Programs/Media Used:

-Photography

-Photoshop/Illustrator

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Digital Project Managed Diesel's Be Stupid Website Campaign.

Responsibilities: Designing Diesel Retail windows for over 4 years, I was brought on their freelance web designin team for promotional website work. Working with them to create interactive, and fun site for their audience.

Programs/Media Used:

-Photography (Nikon D300)

-Photoshop/Illustrator

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Designed and conducted oversight on the Nike MAG Shoe release for Fashion Night Out. (New York City, Los Angeles)

Only 3,500 pairs were made for auction only. All proceeds go to the Michael J. Fox Foundation.

Responsibilities: Producing technical drawings using Adobe programs, I designed the crate, lightbox, shoe encasing (with a Back to the future feel), and hired a DeLorean from South Carolina to create one of the most successful nike charity events in Nike history. From Design to execution, this was a must see.

Programs/Media Used:

-Photography

-Photoshop/Illustrator

-Vendors (Dynamic, BFFT, Tangram)

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“Joga” 

Identity/Yoga concept concept for Yogi specialist, Joseph Jouett.

I had the opportunity to join forces with my good friend/yoga instructor in NYC to create his own brand name Yoga studio. August 2011, Freeform Fitness UK will be coming to NYC and San Francisco to adopt this program. Joga, a form of cross-training, with a cool down yoga style fusion.   

Programs/Media Used:

-Photography

-Photoshop/Illustrator

-Moo.com (card vendor)

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Hammerstein Summer Concerts

Hammerstein was interested in an edgy, silkscreened (Art Chantry) styled summer. 

Programs/Media Used:

-Photography

-Photoshop/Illustrator

-Silkscreen (4 colorways)

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“The Wild is in the City”

(Bronx Zoo; Subway Ad Campaign)

Programs/Media Used:

-Photography

-Photoshop/Illustrator

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"K'necting the World"

K'nex Print Ad Campaign

Programs/Media Used:

-Photography (Getty Images)

-Photoshop

-Actual K'nex