Inside the Mind of.

The slightly absurd 21-year old who proclaims to be counterbalancing advanced studies and her vagabond dreams | #MDFall2015

[jayneilouise]

Bon Anniversaire

A three minute short that celebrates food, friendship and birthdays. In compliance to the requirements for The New School's Media Design course of Fall 2015. STARRING: Chelsea…

**Did some minor tweaks on color grading and sound, and a re-editing on the ending. So here is my final cut on my video project. Enjoy! ----- A three minute short that celebrates food, friendships and birthdays.

In compliance to the requirements for The New School's Media Design course of Fall 2015.

STARRING: Chelsea Belardo

SPECIAL THANKS TO: Pippa Holliday Jellena Monroe Renata Sanchez Belardo Family The New School

ORIGINAL SOUND TRACK: "The Cure" by The Labrats from their self-titled debut album, "Labrats" thelabratsph.bandcamp.com/track/the-cure

Recorded, produced and mixed at 1032 RECORDING STUDIOS facebook.com/1032recordingstudio

ALL RIGHTS RESERVED 2015

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Smiles that Scar - Media Design (Fall 2015)

A montage of 13,312 images, all compressed to create a 6-minute stop-motion video in an attempt to channel what transpires within the mind of one who has loved and…

Read more: A montage of 13,312 images, all compressed to create a 6-minute stop-motion video in an attempt to channel what transpires within the mind of one who has loved and lost; a visual representation to a sound narrative inspired by slam poet Rudy Francisco.

In compliance to the requirements for The New School's Media Design course of Fall 2015.

SPECIAL THANKS TO:

The New School's Blue Screen Room Rudy Francisco Jellena Monroe

[jayneilouise]

A sound narrative inspired by Rudy Francisco’s highly known slam poetry entitled, “A Letter to Your New Boyfriend/Scars”.

All recordings and tracks included (apart from Rudy Francisco’s) in this project are original.

Default image is temporarily a screenshot from the film, Casablanca (1943).

[jayneilouise]

If Heaven Had a Face

A “non-motion picture” celebrating the efforts of staple music outlets like Rough Trade NYC on preserving the vitality o…

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View this link for the entire photo story: https://medium.com/@jayneilenriquez/if-heaven-had-a-face-bc81783d0065

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FORESHORTENING SIZE AND CONTRAST

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BLUR

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FRAMING ANG COMPOSITION

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SILHOUETTES

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MAXIMUM DEPTH OF FIELD (top)

MINIMUM DEPTH OF FIELD (bottom)

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OCCULT POINT OF VIEW

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HOMEWORK #2 - 2D ADVERTISEMENTS

(1) Sample self ad promoting services

(2) Sample event ad

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Tangled by  Mads Hindhede Svanegaard

                There are two factors in composition that comes into mind when viewing this work by Mads Svanegaard: Balance and direction.

                The layout shows off an equal visual weight as most of the objects with contrasting forms in the composition are centered in the frame. At the same time, its overall layout directs the audience’s eyes to an upward direction, following the objects that seem to portray lanterns as depicted in one of the most notable scenes in the movie.

                In spite of its minimalism, the essence of the film it’s advertising is already captured into the entire design.

[jayneilouise]

Superior Hold print ad for Bench Fix

              It may not be directly recognizable, but I find that this ad by Bench Fix for its line of hair styling products, falls into the category of size as a factor of composition. The subject in the ad is blown up large as it references one of the major characteristics — superior hold — of the product it is advertising.

              Simultaneously, this ad also gives off contrast with respect to the distinctions among objects in the composition. Although there may seem to be a frame in the image, I find that it has purposely been colored to match the skin tone of the man in the composition so viewers may easily be directed to one element, the gecko hairstyle, which emphasizes the quality of the hair product being sold.

[jayneilouise]

Nightlife an Earth Hour 2013 promotional ad by Leo Burnett Manila

             Throughout the 50 seconds of this online advertisement, there is an informal structure observed in almost all of its frames. From the buildings and the fireflies at the start of the video up to its very end where more nightly creatures crowd the entire space, there’s been no regularity in the arrangement of each object in it. There is also a recognizable motif that appears in all of the ad — the presence of light, considering that it is an ad in promotion of natural light and the conservation of energy.

             In terms of composition, there is a repetition in graphics that do not only limit up to one visual element; the duplication of objects, sizes and colors can also be well pointed out.

             Despite the video being black and white, there is a play of tones and the application of the contrast and affinity principle. No display of heavy contrast was made but there is still an increase in its dynamics; it may have been balanced out by its display of affinity per frame too.

             Overall, I find that the movement and rhythm of each of its frame played the major role in the visual structure and the good progression of this ad.

[jayneilouise]

Gugmang Giatay the Musicale Official Promotional Poster by Edge Javier

                This design by artist, Edge Javier for the upcoming musicale, Gugmang Giatay, reminds me so much of two of Paula Scher’s works used as examples for Figure and Ground under Design Criteria.

                In his work, Edge shows off a play between both the figure and its surrounding space, where in just one look, the audience can easily identify the structure of the main subject — a human form who is craftily put together by the musicale’s title.

                Gugmang Giatay is roughly translated in English as “damned love”, hence, the subtle nuances of an afflicted person whose heart is right in the place of the head and the mind in a spot even lower than where the heart’s supposed to come in place.

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Warrior Ørigins Teaser by the L U N A Collective

               In this motion advertisement released online by the Luna Collective, there is an apparent simple-to-complex visual progression that hooks the viewers throughout its 40-second duration. Beginning with the simple lines that gradually transition into the logo of the product, down to the increase of visual volume per frame, there is a clear mechanical illustration of its progression. In addition, the video possesses both dramatic and sound intensities, enabling the viewers to feel certain types of mood or emotion i.e. mystery and anticipation.

               The video also shows an observance to the principles of contrast and affinity. There is great contrast per frame, which is responsible for its visual intensity and increase in dynamics. At the same time, there is also affinity in between some frames that adds to the smoothness of its transitions.

               In terms of design criteria, the 40-seconder adapts certain characteristics in structure and composition. The first five to ten seconds of the video shows frames that have formal structures; there is that balance in its composition as well. Following the tenth second, the structure subtly shifts into graduation, where there is a certain pattern from right to left maximizing the entire space of the video. From then on, certain other factors are being applied into its composition — symmetry and contrast playing one after the other.