Perfume Genius: Bright, Bright, Bright
For this exclusive styled feature, Tom Jenkins meets an artist whoâs now demanding the acceptance he always craved, whilst feeding this newfound confidence into his music
For some, attack is the best form of defence. Growing up as a young gay man in New York and then the Pacific North West, Mike Hadreas felt like a âvery tiny, strange feminine person â very different, an outsiderâ. His first forays into music under the moniker of Perfume Genius, 2010âs Learning and 2012âs Put Your Back N 2 It, were tentative and âa little timidâ as he describes it, both artistically and personally, as if he was censoring his own voice in order to contain whatever pain and anger was bubbling under the surface, afraid of what might erupt. When we meet thereâs still a hint of that timidity. Heâs friendly and has a playful smile, but seems tired.
But thereâs a steely determination about him and he comes alive in front of the camera. His movements are gracious and fluid. During our interview heâs coy and often keeps his eyes fixed on the plate of eggs in front of him, but when he wants to make a serious point he looks you straight in the eye and you donât doubt his conviction. This newfound confidence extends to Too Bright, his third and latest album. It is perhaps exemplified best by a lyric from the lead single, âQueenâ: âNo family is safe, when I sashayâ he opines, tongue in cheek.
Itâs a finger pointed firmly in the direction of a twisted minority who view gay men as predatory heathens intent on destroying the nuclear family and luring wholesome straight men to their doom. Or perhaps he really is that comfortable in his own skin now: âThereâs a playful element to it⊠but this album is about me demanding acceptance and about me giving it to myself or just straight up stealing it from other people whether they want to give it to me or notâ he says, holding my gaze. âThe songs have a âfuck youâ tone. I feel more purposeful. I have a sense of duty with my music that I havenât ever really felt before.â
I wonder whether, given his back-story and the strong online presence heâs cultivated since first sharing his music with the world via Myspace, if that sense of duty extends to young fans who may be going through a hard time? âI feel like Iâm not equipped to give advice really but most of the time I donât think people want advice, they just want to know that you listened to them and you feel the same way or used to,â he admits. âWhen Iâm writing music. I get some long, pretty intense letters sometimes. They want to tell you things they canât really tell their families or friends yet.â
The tender piano ballads that characterise much of Hadreasâ work to date are present and correct on Too Bright, but there are moments that signal the arrival of a true pop star: the glam stomp of âQueenâ for instance, or the guttural electro-blues of âMy Bodyâ, which brings to mind PJ Harveyâs murderous âDown by the Waterâ. Hadreas is a huge fan of Harvey, who he describes as a âbadass, wizard womanâ. Did he ever write a gushing fan letter to his heroes pre-Twitter? âI never had the gumption,â he says.
âThe songs have a âfuck youâ tone. I feel more purposeful. I have a sense of duty with my music that I havenât ever really felt beforeâ
Hadreasâ personal life certainly seems more settled now: heâs in a serious relationship with Alan Wyfells, a longtime member of his live band. They share a house, a dog and the chores, if you can call reading your own press a chore: âThere are two of us now. Heâs involved in it too, so heâs refreshing feeds and stuff. Even if Iâm taking a break heâll say âwhat do you think this means?â I can get anxious and nervous sometimes in conversation and I end up saying things I donât mean. I feel very smart about my music and sometimes when I talk about it Iâm definitely not doing it justice. But nine times out of 10 I just want to see if somebody is being mean to meâ.
I put it to him that this stability in his personal life has helped him to grow as an artist. He insists heâs never really thought about it, which I find surprising â the life of a touring musician can be gruelling at this level, even with your beloved in tow. Not that itâs a total slog of course: he gets to be styled by and hang out with the wonderful team at Portfor instance, a side of the job he largely enjoys.
âThereâs a level of performance to everything now. Itâs about the promo shots and the album covers as much as the music, but itâs still coming from the same place. Itâs mostly fun,â he says gently placing his knife and fork onto his yolk-stained plate. â[For this album] I have this very specific man-dressed-as-a-woman-dressed-as-a-man kind of thing, like an Inception drag. I want things to look iconic and have a classy feel, but still feel like meâ.
As I bid him farewell â heâs penciled in some more promo for the afternoon â I find myself wondering about that level of performance: though he might not feel equipped to hand out would-be advice to fans, it seems heâs more than ready for the next step in his career. Even if he is still learning.
Photography Agnes Lloyd-Platt Styling Alex Petsetakis Grooming Terri Capon using Nars and Leonor Greyl
http://www.port-magazine.com/fashion/perfume-genius-bright-bright-bright/











