May 4, 2021
Permission marketing explores how firms can market to a subscriber who gives their permission to be marketed to or “opt-in” to receive offers and announcements from a brand.
Permission marketing converts strangers into friends and friends into customers and in this philosophy consumers should have the power to choose the ways they have marketed.
Consumers agree to receive marketing emails, marketers are better able to understand, cater to their interests, and receiving permission to market to our recipients is a way to build trust, value, and brand loyalty with consumers.
We have experienced that sending non-permission-based offers can result in consumer frustration, privacy violations, and loss of business.