Architectural Photography, Communication and Added Value by David Cardelús
An excerpt of the paper presented by David Cardelús on November 4, 2016, on the Inter 2016 = Photography and Architecture international conference at the Museum of the University of Navarra in Pamplona, Spain, discussing some ideas on how semiotics are applied to the creation of added value to the communication of an architecture project in photographs.
When I am commissioned to shoot the photographs of an architecture project I always consider that:
Architectural photographs do interpret a project, they never document it: anyone can point a phone or a camera to a building and capture an image documenting its appearance without any other intention beyond certifying it. For me, architectural photography used as a documentary tool has little or any communicative power.
I can’t photograph architecture without understanding it before. Photographs are the vehicles that synthesize in images the essential elements that make unique a new architecture project.
I believe that communication is born from an informed and deliberate eye of the photographer on the project to select a consistent set of points of view that make it attractive first and intelligible later. And I also believe that architecture is the central body that dominates the composition of a photograph of architecture and to that any other elements in the frame are subordinated to build the communication of the project.
Read the full article here.