JOE

Keeping the main thing, the main thing.

[josehuitron]

The lives of great Christian leaders teach us that those who follow a God-sized calling need God-sized courage.

The Catalyst Leader

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Shift

Make the shift from genius to genius maker.

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Humility is the first chapter in the book of success.

Mark Batterson

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Wisdom is the principal thing.

Proverbs 4:7

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The Right Attitude

Whatever my lot, it is well with my soul.

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Keep the main thing, the main thing.

Pastor Pinheiro

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Now faith is...

Hebrews 11:1

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Code as a second language.

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Hard Questions

Founders love to play in the clouds. Reality is often the victim of cadence in a startup. Taking the time to ask real hard questions or speaking with someone who’s not afraid to interrogate you will add a nice dose of reality in an arena of dreams, vision, and assumptions.

Pause. Breathe. Reflect. 

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a threefold cord is not quickly broken.

Ecclesiastes 4:12

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Play can be one of the greatest accelerators of invention.

Alex of Kano

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There is no life I know to compare with pure imagination.

Willy Wonka

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Crowdfunding democratizes access to capital.

Interview with DevLatino: http://devlatino.com/get-started-with-crowdfunding-interview-jose-huitron-crowdismo/

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Media companies focus on telling great stories while technology companies focus on building better products that people can use.

The Hard Things About Hard Things by Ben Horowitz

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“Iron rusts from disuse, stagnant water loses its purity, and in cold weather becomes frozen; even so does inaction sap the vigors of the mind.”

― Leonardo da Vinci

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Social Fresh Notes

Finally got around to posting this. The following is a collection of ideas and notes as inspired by the folks at Social Fresh West in 2013.

briansolis Social allows you to take marketing and make your organization more relevant. What they want to talk about must mix with what you want to talk about. (Overlapping circles.) Tools help you become more relevant. Creative must engage and trigger a social effect. All markets are experiences. Social is a philosophy of business. Be relevant when someone does something unplanned. (Different) FMOT (First Moment of Truth) - Procter & Gamble We see the world blurred between real and digital. There's an experience divide between brand promise and customer experience. Seeing how customers can't connect to your brand experience should inspire you. Innovation starts because you are emotionally inspired to do something better. Use technology to bring it to life.

@TheTimHayden Social is mobile. Mobile is the first screen. Mobile is busy. Content has to become actionable. Think behavior before technology. Content should be actionable, visual, (video, sparingly), etc. Plan for real-time marketing. Be ready to engage at the point of brand embrace. Brevity rules the moment. Geo-target your Pinterest pins. Give customers options. "An or opportunity." Offline is the new online. True media attribution. (What's next?)

@ChristiMcNeill Happy employees = happy customers. We want to go where our customers are. Nuts about Southwest award winning blog. Customers love to share their travel photos. Add creativity to your transactional content. Check out Facebook Publishing Garage. PTAT?

@Cubanalaf Social ads are amplifiers. - @lenkendall Start with customer behavior. 1. Identify key trends. Test. Look for content that causes action. 2. Uncover drivers. (social, lifestyle, tech)

@ChuckHemann Ask "Do customers want to engage with us?" Build enterprise around your social customer service strategy. @DeltaAssist example of SCS. Core metrics include: (Sentiment, Number of issues raised, Number of issues resolved, Resolution time, Differentiating terms, Response rates.)

@PRSarahEvans It takes a team to make great content come to life. Check out RebelMouse Helping someone out is great content. Every single post needs a pin-worthy photo. Great content needs a little seeding. Check out Reachli. Do Share. Break the rules.

@gottloeb What happens when bloggers go native. Explore concept of native advertising.

@srabe Director of Social Media for the SF Giants Connecting on an emotional level. Know who your fans are and what they're looking for. For inspiration look at what other brands are doing. (Starbucks. Sometimes you don't even know it's promoting a brand. Redbull. LuLuLemon.) Check out @Cafe_SF #SFGSocial On-location highlight of engagement.

That is all folks.

[josehuitron]

Hack for Change

The term hack implies an aggressive form of action over existing realities. Hack means to "cut with rough or heavy blows" according to Google's dictionary.

For those of us in the startup space, to hack is to move forward and think beyond present boundaries. We hack because we see a need for a better user experience or because we're trying to solve a shared problem.

Our use of the term 'hack' is used to convey our efforts in programming, design, and iteration. To hack means to mess with technology. However, why not extend this aggressive form of entrepreneurial cuts and blows to the arena of civic thinking? 

Communities have existing infrastructures, resources, ideologies, and processes that are equally worthy of hacking.

To hack for change is to pursue progress across the social, civic, economic, and academic spectrums.

From marketing to Main St., the classroom to the boardroom, across the public and private sphere, hacking is a most appropriate step in cutting through the caustic clutter that besets us from impacting our very economic future.

Hack for change.